It’s not new. In fact, it’s almost as old as blogging itself. It started becoming a standout tactic just a few years ago.
This post answers one of the most frequently asked questions: Is guest blogging good for “big guys?”
Guest blogging is about placing your content for free outside of your own blog to increase its reach. A guest post thus is a piece of content you write for someone else’s blog and include your author information to build exposure and awareness of your brand.