conversational : Social Media Examiner

social media how toAre you maximizing your Twitter marketing exposure?

Have you heard of Twitter cards?

Twitter cards help you attract more attention in the news feed, mine valuable analytics, and get better results from your ads.

In this article, you’ll discover how to use Twitter cards to enhance your exposure.

implement twitter cards for my business

Discover how to use Twitter cards for more business exposure.

Continue Reading

social media how toWondering how Twitter’s conversational ads and instant unlock cards work?

Want examples of brands using them well?

Twitter’s conversational ads and instant unlock cards encourage your audience not only to engage with your ads, but also to share them with their own followers.

In this article, you’ll discover how to use Twitter conversational ads and instant unlock cards for business.

use twitter instant unlock cards and conversational ads to increase engagement

Discover how to use Twitter conversational ads and instant unlock cards for your business.

Continue Reading

social media interviews

Have you ever wondered how a business handles more than a million Twitter fans? Want the inside scoop from the largest retailer on Twitter?

Even if you’re a small business, there’s some great insight to be gained from Marla Erwin, Interactive Art Director for Whole Foods Market. Marla was instrumental in creating Whole Foods’ acclaimed social media program and the results have been phenomenal! For example, in the first year, Twitter.com/Wholefoods gained a million Twitter followers. It has now surpassed 1.75 million people.

If you’re not familiar with Whole Foods, it’s the leading natural and organic food store in the world with nearly 300 locations in North America and the United Kingdom.

Whole Foods Market is the most popular retailer on Twitter and is a leading example of Twitter’s power to build millions of relationships a single customer at a time.  Here are key excerpts from our interview (you can listen to the entire exchange at the end of this article).

Continue Reading