Welcome to our weekly edition of what’s hot in social media news.
To help you stay up to date with social media, here are some of the news items that caught our attention.
What’s New This Week
Facebook Adds Audience Restrictions to Facebook Live: Facebook rolled out “the ability to target live videos to only stream to certain ages, genders, languages or locations of viewers” with its Graph API v2.7 update. This capability makes “live streaming more accurate and relevant,” but is currently limited to users who post Live videos to Facebook through the platform’s API. A Facebook spokesperson confirmed to Marketing Land that this includes “media companies, professional creators and brands using software to send the stream that’s shot using fancy cameras or game and screencasting tools” rather than typical users “livestreaming within Facebook’s app.” In addition to audience restrictions, Facebook added continuous live video, enhanced page insights, ad placement updates, and new daily ad budget logic in this latest update.
Periscope Introduces Replay Highlights, Embedding, and Live Autoplay: Periscope introduced three new features “to make it easier for you to discover and watch the broadcasts that you’re interested in.” These new features include Highlights, “which automatically generates a short trailer for every Periscope broadcast” and the ability to embed Periscopes “anywhere on the web by simply embedding the Tweet.” Periscope also rolled out autoplay for live broadcasts on Android. According to the Periscope blog, “live broadcasts will autoplay in the Watch Tab and Global Feed without sound, so you can see what’s happening around the world immediately when you open Periscope.” Replay highlights are currently available on iOS and Android. Live autoplay is available now on Android and is “coming soon” to iOS.