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social media how toIs your Facebook page ready for the new design?

Wondering what’s changing?

In this article, you’ll discover how to prepare for the new Facebook page layout.

prepare for facebook page layout changes

Discover what marketers need to know about Facebook Page design changes.

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social media how toDo you have an Instagram account?

Want to get more engagement from your followers?

If you want to drive engagement on Instagram, there’s plenty you can do to increase your company’s visibility to get more likes, comments and followers.

In this article I’ll share seven tips for building an engaged Instagram following.

build an engaged instagram following

Discover seven tips for building an engaged Instagram following.

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social media how toAre you looking for ways to increase conversions from social media?

Do you want more engagement for your social media campaigns?

Understanding how people respond to marketing tactics can help you achieve your social media marketing goals.

In this article I’ll share five ways to maximize social conversion and engagement by capitalizing on human behaviors.

#1: Tease Your Followers

A tease is designed to arouse desire or curiosity through urging or coaxing. As humans we love to tease and be teased. We simply can’t resist “staying tuned” to find out the rest of the story.

Increasingly marketers are learning the power of the tease, especially in social media.

In July 2013, Oscar de la Renta exclusively released ads from their fall 2013 campaign via Instagram before the official advertising launch in September print magazines.

oscar de la renta instagram post

Fans appreciate exclusive content and that can lead to deeper connections.

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social media how to Are you ready to connect with a wider audience?

Want to know the best ways to leverage social media for your small business?

If you haven’t used social media to market your products and services, you’re going to love how easy it is to get started.

In this article, I’ll show you seven steps you can take to make social media marketing work for you.

Why Social Media for Small Businesses?

As a startup or small business owner, you know there’s a lot to accomplish with limited resources.

Traditional marketing can be a drain on your funds. Social media marketing, on the other hand, is pretty low-cost and gives you a direct line to current and prospective customers.

istock keyboard image

Social media offers small businesses a cost-effective way to reach their customers. Image source: iStockPhoto.com.

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