brand evangelist : Social Media Examiner

social media how toAre you using Google+ to promote your brand or content?

Do you want to find Google+ fans who love what you do and will share it with others?

When people share your stories, campaigns or products with their friends, they’re giving it their stamp of approval and their friends take notice.

This word-of-mouth marketing is invaluable, but how do you find these super-fans?

In this article, I’ll show you how to use Google+ to find the evangelists who want to tell the world about you.

How Do You Find Your Best Fans?

As a marketer, you want to find people who engage with your message and amplify it, spreading it on to others. These loyal fans, your brand evangelists, fall in love with your company and tell the world.

Google+ can help you find and engage with your evangelists, and lead you to a wider pool of potential clients. The process includes finding potential candidates, seeing which of those actually engage with your campaigns, and finally, those who share your campaigns with others (your true evangelists).

Prepare for Your Search

Before you start your search, create three empty Google+ circles to help you keep track of your evangelist candidates.

  • Potential candidates
  • People who engage
  • My 100 brand evangelists
name google+ circles

Name your circles.

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Do you use stories to market your business?

Are you wondering how you can get people to share your content?

To learn how to inspire your fans and followers to share your stories via social media, I interview Simon Mainwaring for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Simon Mainwaring, author of We First: How Brands and Consumers Use Social Media to Build a Better World. He’s a consultant who’s worked with brands like Nike and Motorola. Simon also hosts the upcoming We First Social Branding Seminar in West Hollywood in a few days.

Simon shares the importance of tapping into the power of your fans to share your story.

You’ll learn how you can create a story and the kind of content you need to use to succeed.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, or Stitcher.

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social media case studiesAre you looking to stand out on Facebook?

Christiane Erwin, owner of Crestview Doors of Austin, TX, logged onto Facebook early one morning and was surprised.

She saw one of her company’s door designs in a photo post from home superstore Lowe’s.

Unfortunately it was as the winner of the Lowe’s Ugly Door Sweepstakes.

lowes ugly door sweepstakes

The winner of the Lowe's Ugly Door Sweepstakes.

“They call that ugly?” she thought. “That’s odd, because it’s one of our best sellers.”

Crestview is a small door manufacturer specializing in mid-century modern architecture. Erwin knows that it’s not everyone’s favorite style, but she also knows that mid-mod fans are a devoted and stalwart bunch that had just been insulted on a question of taste.

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social media expert interviewIn this video I interview Carri Bugbee, founder of Big Deal PR, whose story is shared in the book Social Media Case Studies, Stories and Perspectives.

Carri is better known for her role tweeting as Peggy Olson, a fictional character on  AMC’s Mad Men. She shares the story behind her fan fiction role and the lessons brands can learn from her story.

Be sure to check out the takeaways below after you watch the video.

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