brand awareness : Social Media Examiner

social media how to Have you been tasked with generating more awareness, more leads and more advocates?

Need a plan to get you started?

In this article you’ll discover how your business can use social media to achieve three of the most common marketing goals.

#1: Increase Brand Awareness

Perhaps your brand isn’t a household name and you’d like more prospective customers to know who you are. Social media can help you get there. Here are some ways to jumpstart your brand’s presence through social media:

use social media to achieve your marketing goals

Discover how to use social media to achieve three common marketing goals.

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social media how toAre you using Google+ to promote your brand or content?

Do you want to find Google+ fans who love what you do and will share it with others?

When people share your stories, campaigns or products with their friends, they’re giving it their stamp of approval and their friends take notice.

This word-of-mouth marketing is invaluable, but how do you find these super-fans?

In this article, I’ll show you how to use Google+ to find the evangelists who want to tell the world about you.

How Do You Find Your Best Fans?

As a marketer, you want to find people who engage with your message and amplify it, spreading it on to others. These loyal fans, your brand evangelists, fall in love with your company and tell the world.

Google+ can help you find and engage with your evangelists, and lead you to a wider pool of potential clients. The process includes finding potential candidates, seeing which of those actually engage with your campaigns, and finally, those who share your campaigns with others (your true evangelists).

Prepare for Your Search

Before you start your search, create three empty Google+ circles to help you keep track of your evangelist candidates.

  • Potential candidates
  • People who engage
  • My 100 brand evangelists
name google+ circles

Name your circles.

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social media how to

Your customers and prospects are using smart phones.

Have you figured out how to connect with them using mobile social media marketing techniques?

Mobile is not as difficult as it may seem, especially when you access it with the social media tools you’re already familiar with.

With that in mind, I’ll reveal 5 ways you can use social media to integrate mobile marketing into your business.

#1: Connect With Prospects On LinkedIn Mobile

The LinkedIn mobile app brings a streamlined version of the desktop site to your smartphone or other mobile device. You’ll have access to all the key LinkedIn features, including updates, your profile, messages and groups.

linkedin home screen

An example of the LinkedIn home screen on a smartphone.

From your LinkedIn home page, tap on your profile photo to access your profile screen to see who has viewed your profile recently. If someone has viewed your profile, it’s a good indication that they might be interested in hearing from you.

With the mobile app, you can reach out to them from your phone or tablet. Just tap on their profile photo and say hello to them via LinkedIn.

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social media case studiesAre you looking for ways to engage with your employees and your local community?

Are you using social media to create awareness for the services you offer?

Keep reading as I reveal how a nursing home used social media to build a loyal local community.

Nursing Homes and Social Media?

Nursing homes, assisted-living facilities and rehab communities are not known for being active in social media—yet.

But changes in Medicare mean communication with patients and families and the employees who care for them is more important than ever.

wapakoneta activities

Wapakoneta Manor is one of 24 HCF Management facilities on Facebook.

“The way that we’re going to be paid and the way we’re going to be gauged is changing; it’s evolving as we speak,” said Scott Unverferth, director of operations at HCF Management in Lima, Ohio.

New pay-for-performance models are on the horizon for managed care companies such as HCF.

HCF has 27 facilities throughout Ohio and Pennsylvania that provide skilled nursing care, rehab care and assisted living. They have approximately 3,200 employees and have been in business since 1968.

In April 2012 they made the leap into social media and haven’t looked back.

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