blogging tips : Social Media Examiner

social media how toDo you struggle coming up with content ideas for your blog?

Or maybe you create plenty of blog posts, but they get few views and even less engagement?

If you find that creating engaging content is challenging, keep reading.

This article will identify some of the best tips, tools and tactics for creating blog content that helps grow your business.

#1: Be the resource your customers really need

What’s your ideal customer’s biggest problem? Your blog is not about your business, it’s about your customers.

If you want to attract and engage your prospects and lead them down the sales funnel, you need to focus on them and their problems.

The more you create content that helps your prospects succeed, the more engaged they’ll become with your blog.

So how do you know what your audience is struggling with?

Ask.

If you’ve been in business for a while, chances are you already know a lot of what your customers are struggling with.

Continue Reading

social media how toJason Crawford, president of the Parts and Service division of Block Imaging, was upstaged by his six-year-old daughter.

In her ponytailed debut on the Block Blog, Crawford asked her, “Madeleine, do you know how to fix a laser aimer?”, to which she confidently replied, “Yes!”

The pair then demonstrated with charming aplomb a simple troubleshooting tidbit for Block’s medical imaging equipment customers.

block video

Block Imaging Parts and Service President Jason Crawford and his daughter in their video debut.

The video was one of a slew of ideas that came out of a two-day retreat aimed at kickstarting a company-wide commitment to content marketing through their blog.

Continue Reading

social media how toIs your blog feeling a bit flat? Are you looking to attract more of the right kinds of people to your content?

If you struggle to attract a steady stream of quality readers to your blog, you’re not alone. The good news is that your blog isn’t a lost cause.

There are many smart strategies you can use to create Insane Inflatable 5k compelling, bite-sized content your readers will devour—and share like crazy.

The secret is to tap into the power, speed and instant accessibility of social media. Here are 5 simple, foolproof ideas you can put into action TODAY:

Continue Reading