Do you want to attract more attention to your business?

Are you wondering how you can build relationships with the influencers in your market?

To learn why it’s important to reach out to bloggers, I interview Scott Monty for this episode of the Social Media Marketing podcast.

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Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Scott Monty, the former head of social media for Ford Motor Company. He blogs at ScottMonty.com and his podcast is I Hear of Sherlock Everywhere.

Scott shares how to build relationships with bloggers to raise your visibility.

You’ll discover the types of influencers you need to reach out to and how to engage them in a positive and productive way.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, or Stitcher.

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Are you thinking of starting a blog or restarting your blog?

Do you wonder if you have what it takes to attract a strong blog audience?

To learn about what it takes to become a successful blogger, I interview Stanford Smith for this episode of the Social Media Marketing podcast.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Stanford Smith, co-author of Born to Blog. He is also the founder of the Pushing Social blog and host of the Pushing Social podcast.

Stan shares how he started out with blogging and how Pushing Social became a blog-based business.

You’ll learn how to recognize your personal traits and how they can be built upon to grow a successful blog.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, or Stitcher.

Continue Reading

social media how toDo you blog? Are you thinking of publishing a book?

Eighty-one percent of the US population says they want to write a book.

Not surprisingly, only about two percent ever actually do it.

Most bloggers, on the other hand, write a ton of books—probably three or four books per year on average, but most of them don’t ever realize they’ve done so.

Later—sometimes much later—they realize they’re sitting on a ton of content that could be turned into a book.

Many make the mistake of not bothering to consciously write a book. They just blog.

Here’s a better way: Plan out the content for a book, then write the book in post-sized bits every day and publish the posts—the book—on your blog.

When you blog a book, you produce both a manuscript and a fan base that avidly reads your blog and may eventually also purchase the final product: your printed or digital book.

How to Become an Author AND a Blogger

Each time you hit the Publish button on your blog, you publish your work. That means you become a publisher. But you haven’t produced a book, which means you’re not an author. Nor have you become a successful author.

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social media how toDo you blog? Feel like you’re trying to reinvent the wheel time and again?

Looking for some ideas to simplify your content creation process?

What follows are 26 tips, from A-Z, to help you create optimal blog posts every time you sit down to write.

#1: Anatomically Correct

A blog post contains several areas that require our attention and care. Pamela Seiple refers to six parts of the anatomy of a lead-generating blog post:

  • Eye-catching title
  • In-text links to landing pages
  • Sidebar/banner calls to action
  • Social sharing buttons
  • Call to action at the bottom
  • Relevancy—making sure the post is relevant from top to bottom

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