b2b : Social Media Examiner

social media how toUnsure if your business can benefit from Snapchat or Instagram?

Wondering how other business-to-business (B2B) companies make use of these platforms?

There’s no reason to limit B2B social media marketing to LinkedIn and Twitter.

In this article, you’ll discover four ways you can use Snapchat and Instagram for business.

techniques to use snapchat or instagram for business to business marketing

Discover four ways to use Snapchat and Instagram for B2B.

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social media how toDo you want more leads from Facebook?

Are you wondering if Facebook ads can reach your audience?

Facebook’s expanded targeting features let you serve your ads to a narrowly defined audience of prospects.

In this article, you’ll discover four ways to reach business prospects with Facebook ads.


targeting businesses with facebook ads

Discover four ways to reach businesses with Facebook ad targeting.

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social media how toAre you wondering what the secret ingredient is to business-to-business (B2B) marketing on Facebook?

The answer may surprise you.

Facebook, by its nature, is a more compelling consumer communications channel than it is for business-to-business.

Let’s not forget that behind every business are consumers. With 900 million active users, you can bet that your target customer is on Facebook.

Data indicates that B2B marketers are still using Facebook at a lower rate than B2C marketers. No matter what type of business you run, think about Facebook as a complement to, and extension of, your existing communications channels. After all, the more channels you use to reach your audience, the better!

page insights

Page Insights illustrate the effectiveness of your Facebook marketing beyond the Like.

Likes Still Matter, but They Are the Beginning, Not the End

Many marketers have been obsessed with Likes to the exclusion of other important considerations. Looking at the number of Likes on your Facebook Page without analyzing other engagement and conversion metrics is not going to win you more business.

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social media case studies“If you can’t make money on LinkedIn, you’re deaf, dumb and blind,” says James Filbird of JMF International Trade Group.

It’s 6 pm on the west coast of the United States, but it’s already 9 am tomorrow at James Filbird’s apartment in Shenzhen, China.

Filbird is the proprietor of JMF International Trade Group Ltd., a company he built to $5 million in revenue largely through his efforts on LinkedIn, the only major social media platform that is not blocked by the Chinese government.

His beginnings in China, however, were less than auspicious.

Organization: JMF International Trade Group Ltd.

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