Here's How to Get Your Boss to Say Yes to the Social Strategy Club
Do you love the idea of the Social Strategy Club, but don't think your boss will feel the same way?
We're here to help!
Convincing your boss is easier than you think. Just use these handy tools to make your case… and crush it!
This page contains a few ideas and an email template you can send to your boss (scroll down).
Start Here: Simple Ideas to Convince Your Boss
Idea #1: Play the “ideal outcome” game
Ask your boss, “what would be the ideal outcome for my marketing results next year?” If they say double sales, increased leads, reduced ad costs, or something similar, then you are in a great position.
Next, ask, “Would knowing what was going to happen before the competition help?” If he or she says yes, you’re ready to present the Social Strategy Club as the best solution.
Idea #2: Flip the script
If your boss is stuck on the numbers, position the Social Strategy Club as an investment instead.
Explain how much time you could save if you had access to relevant and timely marketing research and trends. That time could be invested in gaining a competitive edge.
Membership to the Social Strategy Club gives you access to expert-level trends analysis and an inside look at where social marketing is headed. That could save you thousands on hiring your own analyst, wasting your time, or making a potentially disastrous marketing decision.
Plus, if you purchase something that generates more value than the cost, it’s actually an investment, NOT an expense. Right?
Send An Email to Your Boss
Quickly modify the below email template to fit your business, industry, or specific marketing needs.
NOTE: There are a few areas in < > that you'll want to customize.