This will convince any boss!
This page contains a template email you can send to your boss (scroll down). It also contains ideas to help you convince your boss.
Ways to Convince the Boss
Idea #1: Play the “ideal outcome” game: Say to your boss, “what would be the ideal outcome for my marketing results next year?” If they say, double sales, or increase leads, reduce ad costs, or something similar then you are in a great position.
Now ask, “Are you willing to invest in my training so I can get us there?” If they say yes, you are ready to present the solution: annual membership in the Social Media Marketing Society.
Idea #2: Switch the conversation from expense to investment: Think about this. If you purchase something that generates more value than the cost, it’s actually an investment, NOT an expense.
With your annual Society membership you’ll get immediate access to 140+ on-demand workshops, live monthly workshops, and a supportive Facebook group.
So take the membership price, divide it by 12 and say this: “Would you be willing to make a training investment in me for less than $XX per month?” If they say “yes,” then simply explain, “Great, we just need to pay up front for the best price.” So ask your boss if he or she is willing to make a small investment that could yield these types of results.
Email to the Boss
The email below is a simple template you can modify to your specific needs.
NOTE: There are four areas in < > that you’ll want to customize. ALSO, if we have a sale going on you may want to mention that in the email.