Here’s How to Get Your Boss to Say Yes to the Society
Do you love the idea of joining the Social Media Marketing Society, but don’t think your boss will feel the same way?
We’re here to help!
Convincing your boss is easier than you think. Just use these handy tools to make your case… and crush it!
This page contains a few ideas and an email template you can send to your boss (scroll down)
Start Here: Simple Ideas to Convince Your Boss
Idea #1: Play the “ideal outcome” game
Ask your boss, “what would be the ideal outcome for my marketing results next year?” If they say, double sales, or increase leads, reduce ad costs, or something similar then you’re in a great position.
Next, ask, “Are you willing to invest in my training so I can get us there?” If they say yes, you’re ready to present an annual membership in the Social Media Marketing Society as the solution.
Idea #2: Flip the script
If your boss is stuck on the numbers, position the Social Media Marketing Society as an investment instead.
With your annual Society membership, you’ll get immediate access to 150+ on-demand workshops, live monthly workshops, and an always-on supportive Facebook group full of marketers just like you.
So, take the annual membership price, divide it by 12 and ask: “Would you be willing to make a training investment in me for less than $XX per month?” If they say “yes,” then simply explain, “Great, we just need to pay upfront for the best price.”
Plus, if you purchase something that generates more value than the cost, it’s actually an investment, NOT an expense. Right?
Send An Email to Your Boss
Quickly modify the below email template to fit your business, industry, or specific marketing needs.
NOTE: There are a few areas in < > that you’ll want to customize.
SUBJECT LINE: <Insert Your Boss’ Name Here>, I’d like your advice on something…
As you know, keeping up with the latest marketing tactics is essential for our team’s success. <you may want to customize this first sentence based on your unique needs>
The folks over at Social Media Examiner are offering ongoing, monthly social marketing training if I join their Social Media Marketing Society. I believe that joining will really help me improve our marketing results.
Here’s a quick breakdown of what’s included:
* Exclusive access to 150+ in-depth workshops
* New online training every month (taught by experts)
* A private Facebook group where I can track breaking news and get my questions answered
Here’s the investment breakdown: The price is <$XXX> per year.
I feel like that’s a bargain and will allow me to provide a strong return on investment for the company.
With your permission, I’d like to sign up for a membership.
Can you let me know as soon as possible?
Thanks for considering it.
<Insert Your Name Here>
P.S. There’s a quick overview here: https://www.socialmediaexaminer.com/society/
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