This will convince any boss!
This page contains a template email you can send to your boss (scroll down). It also contains ideas to help you convince your boss.
Ways to Convince the Boss
Idea #1: Play the “ideal outcome” game: Say to your boss, “what would be the ideal outcome for my marketing results next year?” If they say, double sales, or increase leads, reduce ad costs, or something similar then you are in a great position.
Now ask, “Are you willing to invest in my training so I can get us there?” If they say yes, you are ready to present the solution: annual membership in the Social Media Marketing Society.
Idea #2: Switch the conversation from expense to investment: Think about this. If you purchase something that generates more value than the cost, it’s actually an investment, NOT an expense.
With your annual Society membership you’ll get immediate access to 140+ on-demand workshops, live monthly workshops, and a supportive Facebook group.
So take the annual membership price, divide it by 12 and say this: “Would you be willing to make a training investment in me for less than $XX per month?” If they say “yes,” then simply explain, “Great, we just need to pay up front for the best price.” So ask your boss if he or she is willing to make a small investment that could yield these types of results.
Email to the Boss
The email below is a simple template you can modify to your specific needs.
NOTE: There are four areas in < > that you’ll want to customize. ALSO, if we have a sale going on you may want to mention that in the email.
SUBJECT LINE: <Insert Your Boss’ Name Here>, I’d like to join the Social Media Marketing Society
As you know, keeping up on the latest marketing tactics is essential for our team’s success. <you may want to customize this first sentence based on your unique needs>
The folks over at Social Media Examiner are offering ongoing, monthly social media marketing training in their Social Media Marketing Society. Their open enrollment closes very soon.
I believe that joining their Society will help me discover valuable new ways to market our business.
Here’s a quick breakdown of what’s included:
* Exclusive Access to 140+ in-depth workshops
* New online workshops every month (taught by experts)
* A private Facebook group, staffed by Social Media Examiner’s team, where I can track breaking news and get more questions answered
Here’s the investment breakdown: The price is $80 per month and they have a better price if we go with their annual plan.
I feel like that’s a bargain and will allow me to provide a strong return on investment for the company.
With your permission, I’d like to secure a membership.
We need to decide by this Friday before the price goes up.
Thanks for considering it.
<Insert Your Name Here>
P.S. There’s a quick overview here: https://www.socialmediaexaminer.com/society/