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  • Embrace AI & MarketingGet Ongoing Training & SupportBEGIN YOUR JOURNEY NOW

    How Content Can Help You Build a Loyal Following

    by Michael Stelzner / August 31, 2012

    Are you trying to build an engaged loyal following that loves you and your business?

    Have you tried to use video, podcasting or social media to build engagement?

    I explore these questions with Pat Flynn for our new Social Media Marketing podcast.

    More About This New Show

    Social Media Marketing Podcast w/ Michael Stelzner

    The Social Media Marketing podcast is a brand-new show from Social Media Examiner.

    It's designed to help busy marketers and business owners discover what works with social media marketing.

    In this episode, I interview Pat Flynn, founder of Smart Passive Income.

    Pat shares insights into his tactics and strategies and how social media content contributes to the success of his business.

    You'll learn how to create content to publish on different social media platforms to connect to a large audience. And you'll discover the techniques to use to build a loyal fan base.

    Share your feedback, read the show notes and get the links mentioned in this episode below!

    Listen Now


    Where to subscribe: Apple Podcasts | Spotify | YouTube Music | YouTube | Amazon Music | RSS

    Here are some of the things you'll discover in this show:

    Social Media Content for Business

    The business strategy behind Smart Passive Income 

    Pat explains how content plays a key role in his business. You'll learn why his focus is to provide valuable content for those looking for information. You'll hear how you can do this when you share content based on your own experiences.

    AI Business Society

    Ready to Unlock AI Marketing Breakthroughs?

    If you’re like most of us, you are trying to figure out how to use AI in your marketing. Here's the solution: The AI Business Society—a new AI marketing community from your friends at Social Media Examiner.

    The AI Business Society is the place to discover how to apply AI in your work. When you join, you'll boost your productivity, unlock your creativity, and make connections with other marketers on a similar journey.

    I'M READY TO BECOME AN AI-POWERED MARKETER

    Pat shares the results his business has had from his different content platforms: blog, video and podcast.

    Listen to the show to discover Pat's personal stories behind his successful business.

    How to make a personal connection with your audience

    Pat talks about the different ways he shares personal information about himself to connect with his audience and how he incorporates this into his business content.

    Pat shares the reason why he gives his audience strategic insights into his personal story.

    hello my name is pat
    Pat lets his audience know he is a father with this image placed at the top of his site.

    Pat shares how he connects with his audience on Facebook. You'll find out the strategy behind the different components of Pat's Facebook page photo and how this strategy helps him connect with his audience.

    pat flynn facebook page
    Pat's Facebook page shows him on a personal level and also on a brand level.

    People like to connect with people. You'll pick up some useful tips on how to build affinity online.

    Listen to the show to discover why Pat leverages his “trifecta” content creation strategy (blogging, video and podcasting) to connect with a wide audience.

    Pat's video strategy

    YouTube is the #2 search engine in the world. Pat explains how he uses videos to respond to questions from his audience.

    Pat explains how this strategy works well for his business and drives traffic back to his website.

    Listen to the show to find out how Pat intentionally uses keywords in his videos for great results.

    smart passive income youtube
    Check out the Smart Passive Income YouTube channel.

    Pat's blogging strategy

    Pat blogs three times a week. He publishes content based on his own experiences and explains what he does wrong, what he does right and the results he gets. He's very transparent with all of the different processes.

    Pat talks about the Niche Site Duel, where he was challenged to build a website from scratch. Pat publicly displayed the process and how it reached #1 in Google.

    Discover Proven Marketing Strategies and Tips

    Want to go even deeper with your marketing? Check out the Social Media Marketing Podcast! Publishing weekly since 2012, the Social Media Marketing Podcast helps you navigate the constantly changing marketing jungle, with expert interviews from marketing pros.

    But don’t let the name fool you. This show is about a lot more than just social media marketing. With over 600 episodes and millions of downloads each year, this show has been a trusted source for marketers for well over a decade.

    CHECK OUT THE SOCIAL MEDIA MARKETING PODCAST NOW

    Pat explains the role email marketing plays in his business model and why it's crucial for business. You'll discover why email is still the best tool to use to connect with people in a direct and personal way.

    Listen to the show to discover insights into the business strategies behind Pat's successful blog.

    smart passive income email subscription
    This email subscription box on the Smart Passive Income blog plays an important role in Pat's business strategy.

    Pat's podcasting strategy

    You'll discover how Pat was surprised by the extent that podcasting helps his brand. Learn how Pat discovered that 20% of his readers find his website through his podcasts.

    Find out how to train your podcast audience to get to your blog with calls to action in your podcast. Pat uses the Pretty Link Pro plugin and domain names for easy redirect URLs to get podcast listeners to come to his site.

    Pat explains how you can create a podcast that can then become a blog post and how this can work in both directions.

    Listen to the show to find out what podcasting can do for your business.

    smart passive income podcast
    Many Smart Passive Income podcast listeners discover Pat's website through the podcast.

    How to create a content strategy to brand your business online 

    Pat talks about why it is important to publish content on multiple platforms. By putting yourself out there, you give people multiple opportunities to find you.

    It's essential to be consistent in publishing content, be consistent in your message and be consistent in your branding.

    Listen to the show to find out why you need content on different platforms and in different formats.

    Survival Tip:

    Screenflow is software for Apple users to record what's on their computer screen and also for recording videos using the computer camera. Camtasia is an alternative for Windows (it also works on a Mac).

    Listen to the show to find out how to integrate video into your content strategy.

    Shout Out:

    Don't miss Social Media Examiner's Facebook Success Summit 2012 (online conference).

    Facebook Success Summit 2012

    Join 20 Facebook experts at Social Media Examiner's big online conference! Go here to learn more.

    Key takeaways mentioned in this episode:

      • Connect with Pat Flynn on his website and on Facebook
      • Listen to the Smart Passive Income podcast
      • Visit Pat's first website: Green Exam Academy
      • Look at Pat's Niche Site Duel
      • Check out Pretty Link Pro
      • Find out more at Screenflow and Camtasia
      • Check out Facebook Success Summit 2012

    Help Us Spread the Word!

    Please let your Twitter followers know about this podcast. Simply click here now to post a tweet on Twitter.

    If you enjoyed this episode of the Social Media Marketing podcast, please head over to iTunes, leave a rating, write a review and subscribe.

    Ways to subscribe to the Social Media Marketing podcast:

    • Click here to subscribe via iTunes.
    • Click here to subscribe via RSS (non-iTunes feed).
    • You can also subscribe via Stitcher.

    What do you think? What are your thoughts on building a loyal following? Please leave your comments below.

    AI EXPLORED

    Curious About How to Use AI?

    Our newest show, AI Explored, might be just what you're looking for. It's for marketers, creators, and entrepreneurs who want to understand how to use AI in their business.

    It's hosted by Michael Stelzner and explores this exciting new frontier in easy-to-understand terms.

    Pull up your favorite podcast app and search for AI Explored. Or click the button below for more information.

    I WANT TO LEARN MORE ABOUT AI

    Tags: Blogging

    About the authorMichael Stelzner

    Michael Stelzner is the founder of Social Media Examiner and the Social Media Marketing World conference. He's host of the Social Media Marketing Podcast and he's founder of the AI Business Society. He also authored the books Launch and Writing White Papers.
    Other posts by Michael Stelzner »

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