Social Influence: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Klout Comes to Facebook Pages: The social marketing platform Involver joins forces with the online influence measurement tool Klout to bring Klout to Facebook pages. This gives brands a new way to engage with their most influential fans, and to reward consumers based on their influence as measured by Klout.

Brands and agencies can now engage Facebook fans based on Klout scores.

Roost Introduces the Local Scorecard: This is a cool way for local businesses to focus on local market penetration in social marketing. The Local Scorecard gives businesses a sense of how their Facebook marketing is doing in their local markets.

Businesses can find out important data such as how many of their Facebook fans live in their city.

Wildfire Adds Social Marketing Suite: The popular service for Facebook promotions adds a new paid social marketing platform for “an all-in-one solution for marketers to grow, engage, and monetize customers using social media.”

Wildfire's new social marketing suite provides several dashboards for you to manage your Facebook marketing.

Foursquare Reaches 10,000,000 Members: If you’re following location-based marketing trends, check out this storyline infographic on Foursquare‘s expansion.

Click through to see the full-sized animated version of this.

LinkedIn Looks at the Gender Divide in Social Networking: This study shows men are better than women at professional social networking.  LinkedIn breaks down the results by industry in the infographic below.

Check out the gender differences in online professional networking behaviors.

Here’s a social media network worth noting:

Social Buzz Club: This new club provides Internet and social media marketing professionals with a way to share content through a highly developed network of other professionals who all use the Social Buzz Club technology.

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What social media news caught your interest this week? Please share your comments below.