Welcome to our weekly edition of what's hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.
What's New This Week?
Klout Comes to Facebook Pages: The social marketing platform Involver joins forces with the online influence measurement tool Klout to bring Klout to Facebook pages. This gives brands a new way to engage with their most influential fans, and to reward consumers based on their influence as measured by Klout.
Roost Introduces the Local Scorecard: This is a cool way for local businesses to focus on local market penetration in social marketing. The Local Scorecard gives businesses a sense of how their Facebook marketing is doing in their local markets.
Wildfire Adds Social Marketing Suite: The popular service for Facebook promotions adds a new paid social marketing platform for “an all-in-one solution for marketers to grow, engage, and monetize customers using social media.”
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LinkedIn Looks at the Gender Divide in Social Networking: This study shows men are better than women at professional social networking. LinkedIn breaks down the results by industry in the infographic below.
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Social Buzz Club: This new club provides Internet and social media marketing professionals with a way to share content through a highly developed network of other professionals who all use the Social Buzz Club technology.
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What social media news caught your interest this week? Please share your comments below.
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