Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.
What’s New This Week?
Facebook Announces Real-Time Analytics for Social Plugins: This gives Facebook page admins “access to real-time analytics to optimize Like buttons across both your site and on Facebook.” It’s another little upgrade to help you get more out of your Facebook marketing.
HootSuite Launches Super Social Analytics: This is a new collection of customizable reports providing a comprehensive view of social media campaign results to help companies and agencies articulate more clearly the ROI of their efforts.
Recent Study Shows LinkedIn Is More Effective for B2B Companies: HubSpot’s 2011 State of Inbound Marketing report shows how B2B and B2C companies are able to acquire customers through four social media channels. And as you can see below, LinkedIn is notably more effective for B2B companies while Facebook is notably more effective for B2C companies.
HubSpot recently announced a $32 million investment from Salesforce, Google and Sequoia.
LinkedIn Launches News Feed: LinkedIn Today “delivers the day’s top news, tailored to you based on what your connections and industry peers are reading and sharing. If you only have five minutes to catch up on news, LinkedIn Today can help you cut through all the clutter, so you can discover the top headlines you need to read to be better informed everyday.”
Lead the Social Charge Instead of Playing Catch Up
Sick of wondering “What now?” everytime a social platform changes or the market shifts?
Get a look at where the social media marketing industry is headed—before it happens—with insightful trends analysis delivered weekly.
Let the Social Strategy Club be your secret competitive advantage.CLICK TO LEARN MORE
Foursquare Adds a New Specials for Businesses: Foursquare’s latest upgrade gives you “a new Specials management system, allowing you to run multiple Specials at any venues you manage; and before, during, and after the campaign you can now see aggregate statistics.”
There are a variety of different Specials to choose from. “Some businesses want Specials that are all about loyalty. For some businesses, they’ll set a Special to unlock at every check-in. For others, it’s like a coffee shop punch card where you might get something free on your tenth check-in. For other merchants, it’s about increasing visits – running a frequency Special granting those who check in three times in seven days the ability to unlock their Special.”
Here’s an example from the gallery: as you hover your mouse over the Smashing Pumpkins image below, click the dots to find the audio clip.
Here are a couple of social media tools worth a look.
BTBuckets: “A free personalization and on-site behavioral targeting tool that allows websites to increase engagement and ultimately maximize conversion rate optimization in real time, by segmenting and targeting strategic user groups.”
DailyFeats: A new “online community that rewards and celebrates doing good. DailyFeats members collect points for doing simple but meaningful feats that benefit the body, mind, home and community. Points can then be redeemed for exciting real-world rewards, including everything from discounts at local businesses to savings from national brands.”
Get Expert Social Media Marketing Training from the Pros
Want to get ahead of the competition or learn how to diversify your strategy?
Learn from dozens of the industry's most trusted experts, rub elbows with other smart marketers, and take your marketing to the next level during this 3-day event in sunny San Diego, CA.CLICK TO LEARN MORE
And don’t miss this:
Social Media Examiner’s Social Media Success Summit 2011: Just announced, this online mega-conference will help your business grow with social media.
What social media news caught your interest this week? Please share your comments below.
Experience The World's Largest Social Media Conference
Quality marketing training, actionable takeaways, and beneficial connections—that's just a fraction of what you can expect at Social Media Marketing World! Join thousands of smart marketers in sunny San Diego this spring and level up your marketing.
🔥 Sale ends Tuesday! 🔥