Here's How to Get Your Boss to Say Yes to Social Media Marketing World!

Do you love the idea of Social Media Marketing World, but don't think your boss will feel the same way?

We're here to help!

Convincing your boss is easier than you think. Just use these handy tools to make your case… and crush it!

This page contains a few ideas, a call script, and an email template you can send to your boss (scroll down).

Start Here: Simple Ideas to Convince Your Boss

Idea #1: Play the “ideal outcome” game

Ask your boss, “What would be the ideal outcome for my marketing results in 2025?” Or, “If you imagine the end of 2025, what big marketing goals do you hope I will achieve?” If they say double sales, or increase leads, or something similar, then you're in a great position.

Now ask, “Are you willing to invest in my training so I can get us there?” If they say yes, you're ready to present Social Media Marketing World 2025 as the solution.

Idea #2: Flip the script

Think about this: If you purchase something that generates more value than the cost, it's actually an investment NOT an expense.

With the All-Access ticket, you'll get the recordings of all of the sessions and workshops. That means you could spend a full year going through several sessions a month. It's a conference that you can turn into course material!

So take the current ticket price, divide it by 12 and ask: “Would you be willing to make a training investment in me for less than $XX per month?” For example, the retail price for the All-Access ticket is $1,997 (it might be less when you are reading this). That's about $170 a month when split over a year (“Would you be willing to make a training investment in me for less than $170 per month?”).

If they say “yes,” then simply explain, “Great, we just need to pay upfront to get the best price.” (The earlier you register, the lower your price will be).

Talk to Your Boss

You know your boss the best. If she or he works better face-to-face, here are some talking points you can use:

• I'd like to invest in my professional development so I can get better at _____________ (fill in the blank with the topics you want to learn more about; Facebook ads, video marketing, analytics, …)
• This investment will help me help the company in the following ways: __________________ (ideas: generate more sales, cultivate a more loyal community, …)
• I want to learn from someone who's done this and has proven results.
• I want to learn what is working now, stay in the know, and use cutting-edge strategies.
• I don't want to guess what I should or shouldn't do. That will slow me down and could mean a lot of lost opportunities for the company.
• I want to fast-track my marketing success and focus on hitting my big goals in 2025.
• I believe Social Media Marketing World is a smart investment that can get me there.
• Will you invest in me and approve of me attending?

A few important notes: Focus on the needs of the company and how this will help you address them. Don't focus on the details of the conference until you get a conceptual buy-in from your boss.

Send An Email to Your Boss

Quickly modify the email template below to fit your business, industry, or specific marketing needs.

NOTE: There are four areas in [ ] that you'll want to customize. ALSO, if we have a sale going on you may want to mention that in the email. Scroll down for current pricing…

Common Objections

What if your boss says no? Here's how you can overcome any objections your boss throws your way:

Objection #1: It's too expensive.

Response: Remember, this is an investment. It's an investment in your education and for the company to level-up it's marketing strategies. After attending Social Media Marketing World, you'll go back to work with new tactics you can use right away. Also, explain the value of connecting with like-minded marketers that can be a resource if you're faced with a challenge.

Objection #2: Marketing events are just fluffy ideas and big parties.

Response: Everything that you discover at Social Media Marketing World is designed to be actionable, not just theory. You can put what you learn into practice and start seeing results in your business right away, even before you leave the conference. Unlike other events, we carefully recruit every speaker based on their knowledge, integrity, and training experience. They're all excellent trainers who practice what they teach.

Objection #3: It's too much time away from work.

Response: Prepare a plan for how to cover your responsibilities while at the conference. There are 30 minute breaks between sessions where you can catch up on emails. Dedicating time to focus on learning at the conference will help you absorb the material and how you can apply it at work. Plus, an All-Access ticket comes with the recordings, so you can watch any sessions you miss.

Objection #4: The same material is cheaper (or free) online.

Response: Articles, webinars, and videos online can be helpful for baseline information. The sessions at Social Media Marketing World are in-depth with experienced speakers. You can also network with the speakers and ask them specific questions.

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