Welcome to our weekly edition of what's hot in social media news.
To help you stay up to date with social media, here are some of the news items that caught our attention.
What's New This Week
Periscope Broadcasts Live on Twitter for iOS: Periscope is “making it possible to watch broadcasts without leaving the Twitter app.” This functionality is initially rolling out on iOS, but is coming soon to Twitter for Android and on the web.
Periscope broadcasts now come alive within Twitter https://t.co/R346R1lgZb
— Periscope (@periscopeco) January 12, 2016
Twitter Opens Twitter Flight School to All Marketers: Twitter's free online education program for marketers, Twitter Flight School, “is now available to advertisers around the world in 16 languages.”
— Twitter Advertising (@TwitterAds) January 11, 2016
Facebook Releases Facebook Mentions for Android: Facebook has made “Facebook Mentions and Live available to public figures using Android.”
Our Take on Top News This Week
In this blab from January 15, 2016, Michael Stelzner and guests discuss the top news in social media. Topics include Periscope broadcasting live in-stream content on Twitter for iOS (1:33), new social network and messaging app, Peach (24:16) and Snapchat's growing daily mobile video views (37:41). Subscribe to future shows here.
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More News to Note
Snapchat Daily Mobile Video Views Reach 7 Billion: Snapchat now “delivers more than 7 billion video clips each day” and is gaining on mobile video rival, Facebook, “which has 15 times as many users.”
Skype Rolls Out Group Video Calls on Mobile: Celebrating 10 years of video calling, Skype announced it's offering “group video calling on Android, iPhone, iPad and Windows 10 Mobile – everywhere, completely free.”
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New Social Networking and Messaging App, Peach, Rises to Top 10 Social Media Apps: “Peach is currently at #120 overall on Apple’s App Store in the US for free apps, and is #9 in social networking.”
Some Interesting Studies to Note:
Wireless Path to Purchase Research: A new series of studies conducted by Twitter, MarketShare and Millward Brown reveals that over half (53%) of Twitter users describe themselves as “early adopters;” twice as many as nonusers. The research also found that more than a third (34%) of those polled say they turn to Twitter to read others’ reviews and experiences when making a decision, and more than 75% say they are more willing to recommend a brand after a friendly and personalized customer service interaction.
Channel Shift: Measuring B2B Efforts to Shift Customers Online: According to a new report by Accenture, email marketing is the most prevalent tactic used by 92% of B2B organizations to promote ecommerce. In addition to email (49%), the report also identifies employee outreach (45%) and company website (43%) as the top three most successful channels for driving B2B customer engagement online. Social media (25%) and editorial content (20%) ranked fourth and fifth, respectively.
Global Review of Data-Driven Marketing and Advertising: A recent study from Global Alliance of Data-Driven Marketing Associations and the Winterberry Group found that data is critical to a majority of advertising and marketing efforts. In 2015, social media management and content accounted for the largest spending growth and performance change. However, it's predicted that the focus will shift to mobile apps, content and SMS this year.
2015 MarketingSherpa Marketing Practices Survey: MarketingSherpa conducted an online survey with 455 marketers from its subscriber list. One part of the survey examined the most popular tactics used by marketers to attract new customers to try their products or introduce existing customers to new products. The top five channels identified are as follows: online advertising (60%); search engine optimization (57%); branded online content such as blogs, social media, videos or forums (56%); social media (47%); and word-of-mouth (45%). More insights from this survey will be released in the future.
Meet the Parents: Technology’s Influence on Modern Parenthood: A new multi-phase study from Facebook IQ examined how technology shapes modern parenting across generations and throughout the world. The results show that parents spend 1.3 times more time on Facebook mobile than non-parents and depend on their mobile devices to get opinions, price comparisons and reviews prior to making purchasing decisions. This is particularly true for Millennial parents (ages 18–34), who are 30% more likely than Boomer parents (ages 50–65) to use mobile devices to make more informed purchasing decisions. More than 50% of those interviewed say their children have more impact on purchasing decisions than they did while growing up and 83% say they have access to more information than their parents did.
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What do you think about live Periscope broadcasts in-stream on Twitter for iOS? Have you watched Periscope broadcasts in your Twitter stream? Please share your comments below.
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