Your Guide to the Marketing Jungle
In this video I interview Adam Ostrow, editor in chief of the successful blog Mashable. Adam shares insights into how Mashable evolved into a major media company.
He also talks about how blogging has transformed the world of media and the social media trends you need to follow.
Be sure to check out the takeaways below after you watch the video.
Continue Reading about How Mashable Evolved Into a Major Media Company →
Do you want to build a loyal and engaged Twitter following (a tribe if you will)?
If so, this article is for you. It will show you how to find people and what to do to engage them.
Find the right people—build the right community
This is a tricky headline. As if there's something like the "right" community waiting for you out there. Yet focusing firmly on the people you want to interact with will pay off greatly. Following those who show a real connection to your niche is key to getting the return out of your Twitter conversations.
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When Content Science sends their quarterly e-newsletter to their mailing list, their email open rate is 50%.
"Well, of course," I hear you saying. "Sending an e-newsletter to subscribers who have opted in would most certainly have a fairly high open rate."
Exactly.
So why would you want to broadcast your online message to millions of people who couldn't care less, and be happy with a 3% click-through rate? Why are you still marketing online the same way you marketed offline?
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Social media is transforming the way journalists break news. Consider Robert Hernandez. He was searching for video on YouTube of the Bahrain protests.
He used filters to find videos from Bahrain and then sorted to find the most recent uploads. The top result had just been uploaded and had yet to be viewed. He watched it.
The shaky video was taken by someone in a crowd holding a cell phone. It shows a protester who gets shot and killed.
Record. Upload. View.
Without a news crew standing nearby, this death may have gone unnoticed and
Continue Reading about How Social Media Helps Journalists Break News →
Are you looking to get the attention of experts in your industry?
Who writes the books your readers like to read? Experts do. And when these professionals share their knowledge in a new book, there's one thing they highly covet—book reviews.
In this article I'll share the power of a book review and how you might be able to review a brand-new book.
Continue Reading about How Bloggers Can Use Book Reviews to Connect With Experts →
