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    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 15th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 400,000 marketers!

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    Google Domination? This Week in Social Media

    Welcome to our weekly edition of what's hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.
    What's New This Week?
    Google+ Project Takes on Facebook: This week Google launched a new project that's similar to a social platform and is in direct competition with Facebook. You can read more about the first impressions of this new platform here and here. Watch the introductory videos below to learn about Google+ features: Sparks and Circles.

    Continue Reading about Google Domination? This Week in Social Media →

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    How to Use Game Theory to Grow Faithful Followers

    In this video I interview Bart Steiner, CEO of Bulbstorm, where media agencies and consumer brands can capture the passion of their fans.

    Bart shares how he created the Bulbstorm community for anyone to come with their own ideas and share them with others.  He also shows how brands can use this new game theory to acquire faithful followers.

    Be sure to check out the takeaways below after you watch the video.

    Continue Reading about How to Use Game Theory to Grow Faithful Followers →

    5 Tools That Help Measure Your Social Media Influence

    Do you know if you're having an impact on Twitter, Facebook and other social media networks? Do you want some tips on how to measure your social media influence?

    As Twitter continues to grow, tools to enhance your Twitter experience and measure your influence are popping up all over the web. In this article, I'll highlight five free tools that offer easy ways to keep track of your influence on Twitter and beyond.
    #1: Klout
    Perhaps one of the more well-known resources for measuring your Twitter influence is Klout, which is available as an

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    How to Measure the Return on Social Media Contests

    Have you thought about running a social media contest? Wondering how to best measure your return on investment (ROI)?

    This article will help with three case studies.

    But first, about that ROI... It took some time after the advent of online advertising before marketers started asking, "What are these 'eyeballs' worth that I'm paying for?"

    With social media, the tough questions around metrics started being asked much sooner. As marketing budgets stay tight, it's no surprise that the need to show results is high.

    So when it comes to

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    9 Ways to Use Social Media to Launch a Book

    Wondering how to get people excited about your book? Do you want people actively sharing your book with their friends?

    In this article I'll reveal some of the social media techniques I used to get thousands of people excited enough about my new book Launch: How to Quickly Propel Your Business Beyond the Competition that they shared it with friends and peers.

    By the way, you don't need to have a book to benefit from these tactics.
    Why Social Media for Books?
    Back in the old days, book promotion heavily relied on the traditional press. I

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    Social Media Marketing Industry Report

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    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 15th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 400,000 marketers!

    Enter your email to get
    our free report: