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    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 39-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.

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    14 Attention-Grabbing Tactics for Launching a New Business Blog

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    You've created a blog for your business. Now what? You're probably asking yourself, "How do people find out about my new blog?"

    The simple answer is: You have to promote your blog and let people know it exists.

    Optimizing your blog for search engines is critical, but just like any website, product, book or service you create, you have to promote the launch of a new blog.

    There are a lot of ways to promote a new blog and I'm sharing 14 tactics to help you get the word out about your new baby. Heck, you could use these tactics for an

    Continue Reading about 14 Attention-Grabbing Tactics for Launching a New Business Blog →

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    Dealing With Employees Who Are Social Media Celebrities

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    One of the big promises of social media is that literally anyone can become a celebrity now because of cheap and easy access to social media tools. We all have a shot at our 15 megabytes of fame if we can create compelling content.

    But what are the implications for businesses that get serious about social media? Are there hidden dangers lurking for companies whose employees are “too good” with social media? This article will explore five benefits and five threats of celebrity employees.

    Continue Reading about Dealing With Employees Who Are Social Media Celebrities →

    Are You Looking to Track Social Media Metrics?

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    When Intuit wanted to analyze market sentiment about TurboTax, they used Radian6 to collect approximately 40,000 blog posts about Intuit and its competitors between January 1st and April 15th of 2008.

    “None of [the team working on this project] felt artificial intelligence was going to come to their aid any day soon,” says Jim Sterne in his book, Social Media Metrics: How to Measure and Optimize Your Marketing Investment.

    Continue Reading about Are You Looking to Track Social Media Metrics? →

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    The Inside Scoop on How Intel Manages Its Facebook Page

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    Have you ever wondered how mega-corporations manage their social media initiatives?  Keep reading for a fascinating inside look at Intel Corporation's sophisticated social media initiatives.

    I interviewed Ekaterina Walter, a social media strategist at Intel to better understand how the company is using Facebook.

    For the last two years, Ekaterina has been part of Intel's Social Media Center of Excellence.  In addition to developing social media policy for their 80,000 employees, the center is also responsible for strategy, training and

    Continue Reading about The Inside Scoop on How Intel Manages Its Facebook Page →

    How to Measure Social Media Return on Investment for the Complex Sale

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    Are you trying to figure out how social media is impacting your bottom line? Are you already measuring but not seeing the results you had hoped for?

    One of the reasons measuring the return on investment (ROI) of social media has sparked so many discussions is because it's not easy. The main barrier to end-to-end measurement is the lack of a true social customer relationship management (CRM) solution.

    Continue Reading about How to Measure Social Media Return on Investment for the Complex Sale →

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    Social Media Marketing Industry Report

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    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 39-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.

    Enter your email to get
    our free report: