Conversations are happening online with or without you. This is one of the most frequently used social media sayings. If you're engaging with social media for your company, it’s almost second nature.
However, there are still many who are struggling to ‘sell’ social media to their executives. And as Doug Frisbie, Toyota National Marketing Manager says, “The price of inactivity is greater than the risks of anything we’d be doing in social media.”
Let’s explore 9 ways you can make a good case for social media programs.