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    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 39-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.

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    How to Create a Social Media Marketing Strategy

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    Canadian grocery store chain Loblaws knew they had a great BBQ sauce based on customer comments. But they didn’t understand why sales were so dismal.

    Until they invited customers to post product reviews on their website. Only then did they discover the problem was the bottle – it was too tall to fit in refrigerator doors! They redesigned the bottle and their sales immediately increased.

    That’s user-generated content directly leading to an increase in sales. That’s the power of social media marketing.

    Are you still sitting on the

    Continue Reading about How to Create a Social Media Marketing Strategy →

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    8 Social Media Trends Impacting Businesses

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    As businesses continue to integrate social media and become more confident and comfortable with social media tools and platforms, we're starting to see a change in social media usage.  A new study reveals what's changing with social media.

    SmartBrief recently partnered with Summus Limited to survey more than 6,000 of its readers across a variety of industries.

    They benchmarked and measured the state of social media usage among businesspeople. The data identified eight prevalent trends that give great insight into the social media

    Continue Reading about 8 Social Media Trends Impacting Businesses →

    The 3 Pillars of Social Media Readiness

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    All businesses are being forced to go social. Are you facing internal conflict behind the firewall?

    This is not a post about social media marketing. I’m not here to give you hints on how to increase your friends, fans and followers.

    Nor will I say that it’s time for your business to “join the conversation” and I promise not to overuse the word transparency either.

    I believe that most brands (large and small) get it.

    Friends, fans and followers are important, yes. And brands increase their social equity by engaging in two-way

    Continue Reading about The 3 Pillars of Social Media Readiness →

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    10 Cures for Your Social Media Pains

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    For marketers, social media is becoming increasingly complicated. The number of channels continues to grow and the pressure to show how all this effort will impact the bottom line only grows stronger.

    The pains of managing social media are obvious – now let’s look at 10 different cures to make those pains disappear.
    #1: I can’t keep track of what’s going on!
    Between answering questions on LinkedIn Answers and updating your Ning profile, you missed the fact that one of your customers just wrote a scathing comment on your Facebook page.

    Continue Reading about 10 Cures for Your Social Media Pains →

    Cold Stone Transforms the Ice Cream Social With Facebook

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    Ice cream has always been social. But Cold Stone Creamery has found a way to make it even more so—with Facebook.

    The American ice cream retailer, known for pounding and slapping customized creations on a “cold stone,” has long been a favorite of ice cream lovers – enthusiasm that has helped churn out 1,459 locations in the U.S. and 16 countries.

    Continue Reading about Cold Stone Transforms the Ice Cream Social With Facebook →

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    Social Media Marketing Industry Report

    Get Free Report →

    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 39-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.

    Enter your email to get
    our free report:

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