Canadian grocery store chain Loblaws knew they had a great BBQ sauce based on customer comments. But they didnât understand why sales were so dismal.
Until they invited customers to post product reviews on their website. Only then did they discover the problem was the bottle â it was too tall to fit in refrigerator doors! They redesigned the bottle and their sales immediately increased.
Thatâs user-generated content directly leading to an increase in sales. Thatâs the power of social media marketing.
Are you still sitting on the
Continue Reading about How to Create a Social Media Marketing Strategy →