FREE: Social Media Marketing Industry Report

Wondering how your peers are using social media? In our 10th annual social media study (44 pages, 70+ charts) of 5700+ marketers, you'll discover which social networks marketers most plan on using more (hint: it’s not what you think), how much time they spend on social media and much more! Get this free report and never miss another great article from Social Media Examiner.

The biggest mistake marketing and brand managers make when approaching social media is not thinking of the social web in the same strategic light as everything else they produce.

Social media is no more a one-off playground for brands than television advertising, direct mail campaigns or customer relationship management programs. It’s serious business and should be treated as such.

The following question then becomes relevant: “How do we think about social media strategically?” The good news is that it’s not that difficult, provided your planning team has an understanding of two things and a healthy grounding in another.

The two essential knowledge bases you’ll need are an understanding of the social media tools available (from blogs and social networks to wikis and beyond) and the philosophical foundations to be successful in social media (think share, not sell). The healthy grounding should be in the 5 essential pillars of a social media campaign.

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The topic of this show is Twitter—and how it can help your business.

And the special guest is Deborah Cole Micek, better known as ‘Coach Deb.” She’s the author of the book Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Marketing Online.

Deb has tens of thousands of followers at Twitter.com/coachdeb, and she’s been featured in The Wall Street Journal and has written for Entrepreneur Magazine.

VIEW VIDEO HERE NOW:

What did you think about the video? What are your thoughts on Twitter?

On Monday October 12th, 2009, Social Media Examiner is sponsoring four hours of live video chats with leading social media superstars Mari Smith, Jason Falls, Chris Garrett and Denise Wakeman.

Here’s how to participate: Simply click here to enter the live video broadcast room (login with your Twitter ID or as a guest).

Here’s the line up:

  • 7am Pacific (10am Eastern): Join Chris Garrett (co-author of ProBlogger) and Michael Stelzner
  • 9am Pacific (Noon Eastern): Denise Wakeman (The Blog Squad) and Michael Stelzner
  • 11am Pacific (2pm Eastern): Mari Smith (Facebook for business guru) and Michael Stelzner
  • 1pm Pacific (4pm Eastern): Jason Falls (Social media strategist) and Michael Stelzner

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I recently sat down with Dan Zarrella. Dan is a social media and viral marketing scientist. He’s also the author of the brand-new book coming out called The Social Media Marketing Book by O’Reilly.

What’s really unique about Dan is that he makes science practical for the social media world. He takes a deep look at what’s going on with social media activity and he extracts knowledge or nuggets that are really amazing and very helpful for marketers.

Dan has contributed to major websites like Mashable, Copyblogger and ProBlogger. He has also developed a number of tools for Twitter, including TweetBacks, which is a great tool that actually helps bloggers display tweets related to a blog post on their website. He also works at HubSpot as an inbound marketing manager.

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