Social Media Examiner: Social media marketing, research, news and more!

FREE: Social Media Marketing Industry Report

Wondering how your peers are using social media? In our 10th annual social media study (44 pages, 70+ charts) of 5700+ marketers, you'll discover which social networks marketers most plan on using more (hint: it’s not what you think), how much time they spend on social media and much more! Get this free report and never miss another great article from Social Media Examiner.

social media how toAre you trying to build a community for your company or brand?  Are you looking to go beyond just big numbers of Facebook fans or Twitter followers?

This article reveals three important tips you need to know to help build and manage communities.

What Is Community Management?

Previously I wrote examined the different roles for those who work with social media in business.   Among the many roles, the community manager is by far the most important because he or she is on the front lines of communication. Here’s how I define community manager:

Continue Reading

Ever seen those Facebook profile images that look too good to be true?  Here are some great shots of a young boy who seems worth “friending.”

Social Media Funnies

Editor’s note: And speaking of Facebook, be sure to stop by and check  out Social Media Examiner’s new Facebook fan page by clicking here.

Continue Reading

social media how to articleTwitter marketing is on the edge of going mainstream, and although much of the market doesn’t quite accept it yet, the truth is that it’s coming, and now is the time to get in on the action.

I began as a direct marketer, doing business face-to-face at a kitchen table with a phone call and a handshake. Back then, getting customers was tough work. These days, they are all over, just waiting to be found.

On any given day, there are millions of people looking for something on Twitter, be it a cup of coffee, a snack, a nice book to read, or just something to help them pass the time.

Add the fact that smartphones and other mobile devices have given the average consumer the means not only to find what they want online, but also to talk about it, and you’ve got the perfect situation for finding new customers.

Continue Reading

social media expert interviewIn this video I interview Jason Falls, founder of Social Media Explorer. Jason is an expert in helping large corporations build social media strategies.

In this interview, Jason shares the biggest mistake businesses make when using social media. He also shows the similarities between social media and public relations, how to engage customers and his excellent insights into the future of social media.

After you watch the video, be sure to read the takeaways listed below and let us know what resonated with you most.

Continue Reading