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social media case studies

Imagine marveling at Peru’s Machu Picchu ruins, and a guy nearby asks if you’ll take his picture. But it’s not just him; he’s proudly holding a paper cutout of a smiling tomato.

What, exactly, inspired this traveler to carry a cartoon tomato to one of the wonders of the world?

In a word, fun.

He’s just one of nearly 140 people who vacationed with the tomato, named “Sweetie.” These fans of the restaurant Souplantation, or Sweet Tomatoes in some markets, were enthusiastically participating in the chain’s latest social media promotion, “Where’s Sweetie?”

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social media expert interviewIn this interview, I speak with Brian Clark, founder of Copyblogger.com.  Brian reveals the different ways Twitter has improved his business.  In the video, you’ll also discover:

  • The common blogging and social media mistakes businesses make
  • How to succeed with social media and blogs
  • Where Brian finds inspiration for his blog
  • Tips for attracting opportunity to your business

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Do you know how to use social media to target a global audience?  After all, social media provides a low-cost solution to engage your prospects, customers and partners located in different regions of the world.

As Scott Monty, head of social media for Ford Motor Company, says, “U.S. brands looking to leverage social networks internationally know that while their messages need to stay consistent regardless of the region, the language, cultural reference points, platform and tactics, all need to be tailored for each market.”

He continues, “Whether it is customer service, IT, HR or product development, there are a number of uses for social media. And when you add to that all of our constituents—customers, employees, shareholders, dealers, retirees—it becomes a very complex assignment.”

Here’s a look at a few of the difficulties and how you can overcome them…

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social media expert interviewIn this video I interview Chris Brogan, author of the book Trust Agents (you can also check out his blog: chrisbrogan.com). Chris shares his advice to businesses starting with social media. The first 2 steps are listening and establishing a presence.

The pace is fast and this video is full of useful information. Be sure to read the list of takeaways below.

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