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social media toolsAs with any new technology, social media has spawned its share of misconceptions and myths that keep people from interacting.

It’s time to debunk the big myths that are keeping business owners and marketers on the social media sidelines.

Myth #1: My Customers Aren’t on Social Media

Wow, if I had a dollar for every time I heard this one….  Seriously, this myth keeps more businesspeople from interacting with potential customers through social media than any of the others.

The fun part is all you need is a little data to convince people that their target customers are indeed on social networks.

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social media how toSo you’ve set up your social media empire using Twitter, Facebook, LinkedIn, and you’re blogging too.

But how do you make it all work together? You want to reach potential clients and establish your authority online, but what’s your plan?

This article delivers five foolproof steps to get you on your way to finding, formulating and distributing content that will get you noticed. Content could include your own blog posts or links to others people’s work posted on your social networks.

#1: Find Your Target Audience.

The first step in social media planning is largely the first step in identifying your brand—determine who you are and who your customers are.

What unique aspect of your product or service attracts your target population?

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social media how toImportant Note: Facebook no longer supports FBML. Please refer to the articles on Facebook iFrame.

Is your Facebook page dull and uninviting?  Maybe you’ve seen those really attractive Facebook pages and wondered, “How’d they do that?”

Given Facebook’s powerhouse status for marketers, isn’t it time you upgraded your Facebook page?

How can you help your brand stand out from the competition and increase the relevancy of your Facebook page?

The answer: Static FBML.  This article will share what you need to know to conduct a Facebook page makeover.

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social media viewpointsCan ANY company or organization afford NOT to be involved in social media? It’s a fair question and one may argue that it’s a CRITICAL question!

Twitter, Facebook, LinkedIn, YouTube, Google Buzz, Foursquare, and others that have just joined the game—and the list goes on and on ad nauseam!

“We already have a website and we get email. Isn’t that enough?”

The words invading our vocabulary are legion… and silly at times: blogs, fans, tweets, diggs, etc. Is this trip really necessary?

PERHAPS NOT. Let’s start by exploring why NOT to participate in social media:

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