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social media case studiesIn 2004, a little yellow bracelet changed the cancer cause.

The ubiquitous LIVESTRONG gel wristband, which sold for $1, adorned the wrists of cancer survivors, supporters and celebrities while uniting people around the world in the fight against the disease. If you haven’t worn one, you probably know someone who has.

Simple and inexpensive, the bands created a community that crossed political, geographic, ethnic and age lines. And they brought in an estimated $70 million for the charity.

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social media how toFor the first time in history, the Internet is focusing in on local business in a major way. And Foursquare is leading the trend.

Instead of competing in a “global marketplace,” local business owners now have access to geotagging, local search, and location-based services. All of which make the Internet more useful to small business than it has ever been before.

Imagine being a hotel owner with several rooms available at 8 o’clock one evening. You know there are a couple of big events happening in town and people are going to be looking for rooms to “sleep it off.” Because of location-based services like Foursquare and Gowalla, you can now advertise a special for those rooms to people who are close enough to take advantage of it.

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social media how toFacebook Fan Pages are popping up in record numbers.  Now businesses have another space to connect with their clients or customers and a great opportunity to add value.

However, one thing I hear repeatedly is that Fan Page owners are frustrated with their lack of fans and low engagement levels. They work hard to create the page, add the bells and whistles, but no-one comes.

One reason for this is a lack of purpose and planning. The words purpose and planning might not get you all that excited.  However, the payoff is big and worth the time.  Once you put a plan of action in place (in the form of an editorial guide), the rest starts to fall into place. The result:  growing fans and increasing engagement will not feel like work, but actually be an enjoyable experience.  Imagine that!

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social media how toIt’s the the perennial quest. How can you get more traffic to your site?

After all, without a steady stream of traffic to your blog, there’s little opportunity to engage your audience and convert readers to raving fans.

Methods change and evolve over time. When I wrote my first “how to drive traffic” post about five years ago, the list looked a lot different. There was no Twitter, no Facebook, no social sharing buttons, and no retweet button.

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