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social media expert interviewIn this video I interview Jay Baer of Convince And Convert. Jay provides social media consulting to leading businesses.

In this video, Jay offers social media tips to help businesses succeed.

You’ll learn why Jay talks of “Noah’s ark” in social media and why Twitter and Facebook are not a social media strategy. He shares a wealth of information. Be sure to see the other takeaways below.

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social media book reviewsHave you heard of Joseph Campbell?

He was the famous mythologist—author of The Hero With a Thousand Faces and many other books—who told us all to “follow your bliss” in his Power of Myth PBS specials with Bill Moyers in the late 1980s.

“That’s all well and good,” you may have thought at the time. “But I have to make a living. How do I make money by following my bliss?

If you’ve been asking that question for the past 20 years, you’ll be happy to know that someone has finally answered it. Gary Vaynerchuk has written a book to teach us how to make money by following our bliss.

Many of you may know Vaynerchuk as the host of the video blog WineLibraryTV.com. Now he has written a book titled Crush It! Why Now Is the Time to Cash in on Your Passion.

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social media toolsThere was an overwhelming number of users checking in using Foursquare at the South by Southwest Conference (SxSW), held in Austin, Texas recently.  The application changed itself up a bit for its second conference appearance, allowing users not only to check in at buildings, but at each event at the conference.

It is mind-boggling to think that the now-famous location-based app launched at the very same conference only a year ago. Geo-location apps like Foursquare and Gowalla took center stage at the event, with Foursquare being the clear winner.

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social media how toAre you marketing to people on Twitter? You know, pitching your wares?  Perhaps there’s a better way…

In this article I’ll present three ideas that will draw customers to you without that nasty marketing aftertaste.

One of the reasons social media is so valuable to businesses is that it offers a chance to show you’re listening.  As a result, you can gauge customer sentiment, turn prospects into clients and turn customers into brand evangelists.

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