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social media interviewsI recently sat down with Peter Shankman, founder of the network Help a Reporter Out, also known as HARO.

In this interview, Peter reveals why he started HARO, why it works and offers tips for starting your own social network. He also talks about how he built his community using social media.

HARO’s tagline is “Everyone Is an Expert at Something” and the site’s mission is to connect experts with journalists who are under a deadline. More than 100,000 experts are registered at the HARO site and more than 1,200 media queries are sent weekly to his global audience.

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I’m guessing many of you are still sitting on the fence when it comes to putting your business on Facebook.

“Let me get this straight,” you may say. “You want me to use Facebook to market my business? Are you crazy?”

Not if you provide products or services to postmenopausal women. Women over the age of 55 make up the fastest-growing Facebook segment, according to Paul Dunay and Richard Krueger, authors of Facebook Marketing for Dummies.

Would your product or service appeal to anyone over 35? “The fastest-growing demographic is the 35- to 54-year-olds… the next fastest-growing demographic is the over-55 crowd.

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As a blogger have you ever thought, “I don’t know what to write about!” or “How am I going to come up with fresh content for my blog three times a week?”

This article will provide you unique ideas that will help you keep pumping out great content.

The following 13 content ideas are designed to help save you time and stimulate some new ideas.

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social media case studiesWhen it comes to social media, it takes a lot to impress Amy Korin.

Her resume includes digital strategy for global companies like Procter & Gamble, General Motors, Sun Microsystems and Zappos.

But her local Domino’s Pizza joint left her “completely shocked.”

On a rainy Sunday night, her Domino’s Pizza order took an hour to arrive and then was the wrong pizza. She turned to Twitter to vent: “hardly any room for human error, but still a mistake.”

What followed went way beyond the mea culpa tweet increasingly more common in business today.

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