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social media toolsOne of the great things about blogging is how easy it is to set up a blog on any of the multitude of blogging platforms. While there are many options for building your blog, one of the most popular platforms is WordPress.org.

However, what you get when you set up a WordPress blog can be pretty basic depending on the theme you choose. To make your new blog sing and work for you, it’s a good idea to install some key plugins.

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social media reviewsDoes your business have a Facebook page? Have you ever wondered what successful Facebook page owners are doing right? Well, look no further.

This article examines 10 of the top Facebook pages from brands you’ll likely recognize. Regardless of the size of your business, you’ll discover great ideas that will help you take your Facebook experience to the next level.

Each of these pages has incorporated unique features that have attracted hundreds of thousands (sometimes millions!) of fans and attracted the notice of major media publications. That’s a pretty big feat, considering there are thousands of new pages popping up on Facebook daily!

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social media case studiesAs early as 2008, networking giant Cisco was well along in its social media evolution.  Back then you could find the company on Facebook, Twitter and YouTube.

Yet something was missing – the hard business case for social media.  Like most companies, Cisco knew it was benefiting from social media, but it couldn’t prove it.

The launch of a new router using only social media would provide the proof Cisco’s marketers were seeking.

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social media how toDid you know you can use social media to influence website visitors to stick around, read your content, become a subscriber or even tell their network about you or your business?

You can, and social media can be more effective than other forms of influence, as you’ll see in a minute.

First, let’s talk about the phenomenon I’m referring to. Influencing people you don’t know (in this case, new web visitors) by using information is known as social proof.

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