FREE: Social Media Marketing Industry Report

Wondering how your peers are using social media? In our 9th annual social media study (49 pages, 77 charts) of 5700+ marketers, you'll discover which social networks marketers most plan on using more (hint: it’s not what you think), how much time they spend on social media and much more! Get this free report and never miss another great article from Social Media Examiner.

social media expert interviewIn this video I interview Ann Handley, Chief Content Officer for the 358,000 member organization MarketingProfs.

Ann talks about how she manages being the public face on Twitter for her organization. She also shares how her own Twitter strategy has evolved over the last 2 years.

In this video Ann also discusses the challenges of having employees represent your brands on social media and how to approach social media policies.

Continue Reading

A compelling, active Facebook fan page should be an integral part of your marketing plans. With its 350 million users and average daily session time of 25 minutes, Facebook provides an exceptional opportunity for visibility, Google indexing, live search ability, and fan engagement—whether you’re a solopreneur, a large brand or anywhere in between.

But, if you build it, will they come? And if they come, will they stay and engage?

There are two primary components to Facebook fan page engagement: 1) Sharing quality, relevant content and 2) inciting comments.  In this article I’ll tell you how to best engage with Facebook fans.

Continue Reading

Video is very hot and there’s a strong social media connection.  Are you using video to promote your business? Do you know the best ways to leverage this growing form of content?

What follows are 5 ways you can tap into the exploding video frontier—and achieve many social media advantages.

Why Video Now?

The demand for video is already proven:  U.S. audiences viewed nearly 28 billion online videos in November 2009 alone.

The demand for video in a social setting is clearly growing:  Nielsen reports that online video viewing on social networking sites was up 98% in 2009.

Continue Reading

social media expert interviewIn this video I interview Wendy Piersall of WendyPiersall.com.  Wendy’s had a lot of exposure from her blogging and provides some interesting insights into the dark side of being popular online.

Health issues forced Wendy to re-evaluate her pursuit of fame. And when she focused on paying the bills these activities were the first things she dropped.

Wendy also gives some great information for both businesses and bloggers concerning the U.S. Federal Trade Commission’s ruling on blogging financial disclosures.  Listen to hear the whole story.

Continue Reading