FREE: Social Media Marketing Industry Report

Wondering how your peers are using social media? In our 9th annual social media study (49 pages, 77 charts) of 5700+ marketers, you'll discover which social networks marketers most plan on using more (hint: it’s not what you think), how much time they spend on social media and much more! Get this free report and never miss another great article from Social Media Examiner.

Video is very hot and there’s a strong social media connection.  Are you using video to promote your business? Do you know the best ways to leverage this growing form of content?

What follows are 5 ways you can tap into the exploding video frontier—and achieve many social media advantages.

Why Video Now?

The demand for video is already proven:  U.S. audiences viewed nearly 28 billion online videos in November 2009 alone.

The demand for video in a social setting is clearly growing:  Nielsen reports that online video viewing on social networking sites was up 98% in 2009.

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social media expert interviewIn this video I interview Wendy Piersall of WendyPiersall.com.  Wendy’s had a lot of exposure from her blogging and provides some interesting insights into the dark side of being popular online.

Health issues forced Wendy to re-evaluate her pursuit of fame. And when she focused on paying the bills these activities were the first things she dropped.

Wendy also gives some great information for both businesses and bloggers concerning the U.S. Federal Trade Commission’s ruling on blogging financial disclosures.  Listen to hear the whole story.

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If you talk about social media, invariably someone is going to say something I’m sure you’ve heard a lot: “I don’t have time to chit-chat. Time is money, and I don’t care about a bunch of nerds’ opinions anyway.” …or something along those lines! Twitter is often the target of such criticism.

Now, reading Social Media Examiner, you might be surprised to hear that sometimes I think people who say this have a point. Sometimes.

Fact is, if you see Twitter or any other social media service as a venue for chit-chat, and that’s how you use it for hours a day, then you’re likely better off doing something more productive with your time.

On the other hand, there are ways to get a lot of value out of Twitter. As with most things, it all depends on how you use it.

We programmers have a saying: “Garbage In – Garbage Out.” This essentially means you get out what you put in. If you put in chit-chat, don’t be surprised if that’s all you see in return!

Here are nine benefits I’ve personally seen through my couple of years of Twitter usage.

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social media researchThe team at Social Media Examiner recently received a real gold mine of social media insight.  It’s a mega report recently released by MarketingProfs called, “The State of Social Media Marketing.”  This massive report highlights social media usage, strategy and predictions for 2010.  And this article will bring you a small look at some of the findings from this content-rich report.

By the way, MarketingProfs used a three-tiered approach to craft this study, including consulting with a panel of social media experts, surveying more than 5,000 MarketingProfs readers and asking comScore to mine its panel data.  This approach adds greater integrity and scope to the overall results.

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