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social media toolsHave you customized your Facebook page?  There are thousands of apps that can help you engage with your fans.  In this article I’ll focus on the top 75 Facebook apps.

These apps allow you to customize your landing tabs, add your blog, add videos and photos, add chat, add polls, contests, geolocation, scheduling, email, ecommerce and much more.

Why Facebook Apps?

Why add apps to your Facebook Business (Fan) page? By customizing your Fan page with apps, you can significantly enhance the user’s experience. And, the more you keep your fans engaged and coming back for more, the more likely you’ll increase your “viral visibility.”

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social media toolsWhen you think of social bookmarking, big names like Digg, StumbleUpon and Delicious likely come to mind first. But are these the only ones you should focus on?

Depending on your niche or industry, you may find that channeling all of your energy into broad social bookmarking networks that cover almost every topic imaginable may not benefit you.

Instead of targeting networks that only have a percentage of users interested in your topic, why not find a network whose members and visitors are 100% interested in your niche?

The following are popular niche social bookmarking networks for bloggers, business professionals, developers and designers.

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social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Yahoo To Dump Delicious: Yahoo is downsizing and looking to either shut down or get rid of Delicious, MyBlogLog, Yahoo! Bookmarks and Yahoo! Picks. If you are part of the active Delicious user community here’s a list of alternative bookmarking sites and how to download your Delicious bookmarks.  Click here to read an update from Delicious.

The news of Yahoo dumping Delicious raises an outcry from its users.

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social media how toIf you’re reading this, you likely understand the importance of good content. You know the formula: valuable content = influence = social reach = traffic = more reach… and so on. But do you know the secret to great content?

As marketers, we often look for the next big tool to differentiate ourselves. But did you know the most powerful content-creative tool was invented long before social media? It doesn’t involve keeping a Kodak Zi8 in your pocket, either. And you don’t need a fancy new Twitter strategy or some snazzy FBML.

The most powerful content tool is also the oldest. It’s the tool that brought us some of the most compelling moments in history—from fallen leaders to pop-culture confessions. It’s the tool that made Oprah arguably one of the most powerful brands on the planet. And the same one that Barbara Walters used to reach the most influential people of our time.

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