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social media how toLike their for-profit brethren, many non-profits understand that using social media can help them reach and engage their audience, create momentum and build community.

However, there’s uncertainty around how to create a sustainable social media campaign, although the tools are plentiful and often free.

Here are 21 ways non-profits can leverage social media:

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social media book reviews“Marketers no longer have control.” Have you heard this before? Maybe you’ve lived it firsthand?

Social media has enabled people to rapidly swarm—creating monsoons that can cause serious damage to your business OR create serious opportunities if you’re ready.

The upside to real time goes way beyond crisis management. Real-time firestorms can create once-in-a-lifetime opportunities for businesses that are prepared and can quickly respond.

In this article, I’ll review what you can do right now to prepare for your next real-time situation.

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social media researchHave you ever wondered why people decide to become fans of Facebook pages?  Understanding the reasons people become fans can help your business or brand develop better strategies.

In this article, I take a look at two studies.

The first reveals why consumers fan businesses on Facebook. The second one examines how marketers are keeping up with the ever-changing world of social media.

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social media expert interviewIn this video I interview Brian Solis author of the best selling book Engage! Brian shares how his Social Media Manifesto became a rallying cry and led to the “Engage or Die” slogan he now uses on his website.

You’ll also learn why social media can do more for businesses today and what businesses need to look for in geo-location tools. There are more opportunities today for businesses to engage with their customers and Brian gives you insights into how to convert this engagement into sales.

Be sure to read the takeaways below and leave your comments after you’ve watched the video.

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