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social media expert interviewIn this video I interview Scott Monty, the head of social media at Ford Motor Company. Scott shares stories of how social media helps Ford launch and sell cars.

You’ll hear how Ford started to build buzz and anticipation with social media a year before the Fiesta was brought to the United States, and how this impacted their sales.

Watch the video to hear about the other ways Ford is using social media and be sure to check out the takeaways below.

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social media reviewsYou keep hearing about this social customer relationship management (CRM) thing, right? It’s definitely been a hot topic.

Here are some important points to consider when thinking about social CRM.

  • Social CRM is first a strategy that is often supported by various tools and technologies. The strategy is based around customer engagement and interactions, with transactions being a byproduct.

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social media how toLike their for-profit brethren, many non-profits understand that using social media can help them reach and engage their audience, create momentum and build community.

However, there’s uncertainty around how to create a sustainable social media campaign, although the tools are plentiful and often free.

Here are 21 ways non-profits can leverage social media:

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social media book reviews“Marketers no longer have control.” Have you heard this before? Maybe you’ve lived it firsthand?

Social media has enabled people to rapidly swarm—creating monsoons that can cause serious damage to your business OR create serious opportunities if you’re ready.

The upside to real time goes way beyond crisis management. Real-time firestorms can create once-in-a-lifetime opportunities for businesses that are prepared and can quickly respond.

In this article, I’ll review what you can do right now to prepare for your next real-time situation.

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