Social Media Examiner: Social media marketing, research, news and more!

FREE: Social Media Marketing Industry Report

Wondering how your peers are using social media? In our 10th annual social media study (44 pages, 70+ charts) of 5700+ marketers, you'll discover which social networks marketers most plan on using more (hint: it’s not what you think), how much time they spend on social media and much more! Get this free report and never miss another great article from Social Media Examiner.

social media toolsHave you been wondering what’s so great about HootSuite’s new freemium model? Are you wondering if it’s worth the investment? Are you upset about having to pay for something that used to be free?

HootSuite just announced that they’ve passed their millionth user at the end of November, so it’s time to take a deep dive to see what HootSuite is doing and how it’s going to impact the social media space. Here’s a review of the latest and greatest with HootSuite’s new freemium service model.

Last fall, HootSuite announced that they were changing their business model to offer new “premium” services for business customers. All HootSuite users received a message asking them to choose a plan when they attempted to log in for the first time after the change.

Continue Reading

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

MeetUp Launches Perks Feature for Small Businesses: MeetUp makes it easy for people to get together, and now with MeetUp Perks, businesses can “easily offer membership Perks to MeetUp groups in a simple, self-serve way” and become their sponsors.   “MeetUp Perks is not a daily deal or a coupon service.” They hope to help businesses “find local community they can support for a long time.”  Find out more here.  This looks interesting.  What do you think?

Continue Reading

social media expert interviewIn this video I interview Michael Brito, vice president of Edelman Digital. Michael has worked with some big brands such as Hewlett Packard, Yahoo and Intel.

Michael explains why there’s a need to get your social media message right today and how businesses can use governance and training to do this. And you’ll also hear a great tip on how to get more out of your social media activities.

Be sure to check out the takeaways below after you watch the video.

Continue Reading

social media viewpointsAre you considering starting a blog? Maybe your blog isn’t working for you? Blogging is one of the hottest ways to build business online.

It’s changed considerably from the early days of “dear diary” and “angry conspiracy theorist” blogs. Even Time Magazine has started honoring their “Best Blogs” of the year.

Here are eight questions to ask–keys if you will to blogging success.

#1: Are You Passionate?

In The New Rules of Marketing & PR, David Meerman Scott urges would-be bloggers to “be passionate about and want the world to know about” their subject. If you need copy written for a corporate blog and you don’t have a fire in your belly for the subject matter, delegate to or hire someone who does.

Continue Reading