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social media case studiesIn Southern California, the Del Mar Racetrack is the place to see and be seen. And now it’s the place to check into, tweet about and post via Facebook.

This Southern California institution, in business for 71 years, draws thousands every summer for horse racing, its cool bars and restaurants and a busy slate of concerts and festivals.

But like many entertainment industry venues, Del Mar attendance has dipped in recent years due to the ailing economy. But in 2010, the track added a new star to its marketing lineup – social media.

With virtually no other marketing changes, social media boosted attendance this past season by 4.2 percent.

“That’s an increase of 27,000 bodies,” said Craig Dado, senior vice president of marketing at Del Mar Racetrack. “In this economy, I’ve got to be honest, it was a little bit surprising.”

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social media how toDo you blog? Are you looking for actionable tips to improve your content?

What follows are 26 tips, from A-Z, related to the craft of blog writing and a number of critical factors that will help to ensure the production of high-quality posts.

#1: Attribution

“Links are the currency of the web,” writes Jonathan Bailey. “If you use someone else’s content, whether licensed directly or through fair use, it’s important to be sure to provide a clickable link to the original site if at all possible. This not only helps visitors to your site find the original work, but it also provides SEO benefits for the creator of the content and guards against your site being mistaken by the search engines as the original work.”

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social media interviewsI recently interviewed Jay Baer, co-author of the brand-new book The Now Revolution and founder of the popular blog ConvinceandConvert.com.

In this interview, we talk about social media marketing, Jay’s experience writing the book and about where this crazy, fast-moving industry is headed.

Mike: Jay, what’s the single most important thing that marketers or business owners need to know to be successful right now?

Jay: It’s a terrific question. One of the things that we talked about a lot in the book is the fact that you have to act quickly as an organization. The example that we use to kick off the book is if you’re at a hotel and you’re having a bad hotel experience—it’s dirty or gross or whatever—historically, you might go down to the front desk, or call the 1-800 number or write a letter.

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social media toolsRecently LinkedIn added lot’s of new functionality that impacts marketers and business owners. This article will tell you what you need to know.

But first, were you aware that LinkedIn has a company page (similar to Facebook). With 85 million business members, who wouldn’t want a business page there?

Normally the profile pages that you set up on LinkedIn are for your own personal use. It’s against LinkedIn’s terms and conditions to set up a personal profile page as a business. But LinkedIn has seen that by capturing and promoting more business information in this community, it could make way for a lot more engagement and knowledge-sharing.

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