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    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 15th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 400,000 marketers!

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    our free report:

    5 Ways to Promote Your Facebook Fan Page

    Have you ever wondered, "How do I promote my Facebook fan page?" This article reveals 5 ways to use the power of Facebook to grow your fan base.

    Why Do You Need a Facebook Fan Page? You may ask, "Why do I even need a Facebook fan page?" Here's why: Facebook currently has an Alexa ranking of 2. They are the second most trafficked website next only to Google!

    This means your Facebook page will be indexed faster on Google and other search engines, so if you don't have a fan page, be sure to add one and promote it.

    Continue Reading about 5 Ways to Promote Your Facebook Fan Page →

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    It Pays to Listen: Avaya’s $250K Twitter Sale

    Avaya can hear you. Maybe you just praised the communications giant online – or took its name in vain. Whatever you said, it's on the company's radar.

    At a time when businesses are using social media to promote content and start discussions, Avaya has found that listening trumps talking.

    "We're listening to social media and responding," said Paul Dunay, Avaya's social media ringleader, who is global managing director of services and social media marketing.

    "There is no Tweet that goes unturned. No forum post that goes unturned where

    Continue Reading about It Pays to Listen: Avaya’s $250K Twitter Sale →

    Interview with Technorati CEO, Richard Jalichandra (Video)

    In this video I speak with Richard Jalichandra, the CEO of Technorati. When you hear the name Technorati, you probably think about Technorati.com—the world's largest blog search engine and directory, helping people find blog content and enabling bloggers to be discovered.

    But Technorati is also TechnoratiMedia.com—the largest ad network focusing on social media where businesses can purchase ads.

    Watch this video as Richard shares:

    How bloggers use Twitter and video to promote their blogs
    How bloggers can now publish their articles

    Continue Reading about Interview with Technorati CEO, Richard Jalichandra (Video) →

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    Social Media Marketing Workshops

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    During these live 2 hour deep-dive workshops, you’ll discover what’s working now on Instagram, Facebook, TikTok, YouTube, and LinkedIn. Skyrocket your engagement, broaden your reach, and amplify your sales.

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    Social Media Monitoring 101, How to Get Started

    You've probably heard people talking about social media monitoring. It's wise to listen to conversations before you participate in them. Social media monitoring allows you to do just that.

    But many brand and marketing managers responsible for social media don't quite understand what social media monitoring is and why it's important. Here's a quick primer:
    Social Media Monitoring Is Listening
    Listening to online conversations is technically done without ears. Using search engine technology, social media monitoring tools scan the Internet

    Continue Reading about Social Media Monitoring 101, How to Get Started →

    3 New Social Media Studies Worth Reading

    With social media marketing evolving at a rapid pace, it's essential to stay current on the latest industry trends. Here are some interesting findings from recent social media studies:
    #1: Social Media Engagement Big Challenge for Many Businesses (Deloitte)
    Survey results from a recent Deloitte study (2009 Tribalization of Business Study), point to some key challenges that organizations are facing as they move toward integrating online communities into their social media strategy.

    Here are the top three areas respondents identified as

    Continue Reading about 3 New Social Media Studies Worth Reading →

    Worth Exploring:

    Instagram

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    Web3

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    Social Media Marketing Industry Report

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    7 Tips to Create Better Blog Posts

    Great blog posts don't magically engage readers. But by applying a few good tactics, your blog can attract and retain your ideal readers.

    Here are seven powerful blog posting habits:
    Tip #1: Clear Targeting
    The first rule for creating effective content for your business blog is to completely understand why you're blogging. Have a thorough understanding of your ideal reader's (your customer's) profile and of your core message as it relates to your business. If you have a really clear idea about who you're writing for, it's going to be

    Continue Reading about 7 Tips to Create Better Blog Posts →

    How Ford Uses Social Media to Improve Its Brand (Video)

    In this interview I talk with Scott Monty—head of social media for Ford Motor Company—and the man in charge of Ford's social media presence and initiatives like TheFordStory.com.

    When you think of Ford, you might think "old American car company." However, under the direction of Scott Monty, Ford has become one of the leading big businesses in America using social media to connect directly with consumers. And it certainly seems that Ford is on the right track to success, recently reporting 1 billion dollars in profit!

    In this video, you'll

    Continue Reading about How Ford Uses Social Media to Improve Its Brand (Video) →

    How to Add Retweet Buttons in Your PDF Documents

    Yes, Twitter is hot.  Have you noticed this growing trend: retweet buttons showing up on websites everywhere?

    Did you know you can add retweet buttons inside your PDF files?  The benefit: readers can effortlessly share your great work with their Twitter followers—just by clicking a button in your PDF file.

    Below I lay out how to do this in six simple steps.  By the way, if you like this article, please click the retweet button you see above.

    Continue Reading about How to Add Retweet Buttons in Your PDF Documents →

    10 Tips for Creating Buzz With Facebook Events

    Whether you attend events via Facebook and/or you host your own, this post should interest you. The Facebook Events application is one of the most powerful tools on the platform and there is a fine art to using it effectively.

    When setting up the event as an organizer, I highly recommend you leave all the default settings the way they are – that is, allow guests to invite others, upload photos, write on the wall, etc. The reason is that every one of these activities creates news items that go out into the feeds of those individuals and their

    Continue Reading about 10 Tips for Creating Buzz With Facebook Events →

    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Discover how marketers plan to change their social activities in the 15th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss another great article from us. Join more than 400,000 marketers!

    Enter your email to get
    our free report: