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social media how toWhen did you last revisit your social profile on Twitter or Facebook?

Do you want to maximize the impact of your social networking efforts?

Basic housekeeping tasks are necessary for maintaining complete and engaging profiles.

social media buttons

Update your social network profiles. Image source: iStockPhoto.

In this article, you’ll find 26 tips, an A-Z guide, with recommendations to help you get the most of your social network profiles.

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social media how toHave you started using Facebook hashtags for your business?

Are you wondering how to best use a Facebook hashtag?

In this article, I’ll reveal four important benefits of using hashtags on Facebook.

I’ll also explore important considerations when putting together your hashtag strategy.

Why Facebook Hashtags?

As you’ve undoubtedly seen, hashtags are now clickable and useable on Facebook.

Using a hashtag # (or pound symbol) in front of a word or phrase turns the word into a clickable link.

When you click on the link, you’ll see a feed of public posts (or posts that are visible to you due to a friend relationship on Facebook) that include that hashtag.

Here’s how you can use Facebook hashtags:

#1: Expand Your Reach

As hashtags gain momentum on Facebook (they’ve been in use on other platforms such as Twitter, Instagram, Pinterest and Google+), they’ll help you expand your reach to people who are looking at posts in your topic.

Hashtags have been a great way to help people interested in niche topics find each other and find the conversation.

walking dead hashtag

The #WalkingDead hashtag connects people interested in this show.

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social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

LinkedIn Introduces Sponsored Updates: LinkedIn is expanding its “content ecosystem with the launch of Sponsored Updates.” This allows companies “to build relationships by delivering their content into the homepage feed of members beyond those who are following their company.”

linkedin sponsored updates

Sponsored Updates will allow companies to build relationships.

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Does your business rely on email?

Are you wondering how Gmail tabs will impact your marketing?

If email is a part of your business, you’ll want to pay close attention.

In this article I’ll provide a simple 5-step plan that any marketer can use in response to Gmail tabs.

More About This Show

Social Media Marketing Podcast w/ Michael Stelzner

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, you’ll learn what the new Gmail tabs mean for your business.

You’ll also pick up some tips on what you can do and I’ll talk about my concerns for the future.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, or Stitcher.

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