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    Social Media Marketing

    Industry Report

    In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

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    LinkedIn Enhanced Ads Targeting Tools: What Marketers Need to Know

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore enhanced LinkedIn ads targeting tools, as well as Pinterest business profile and shopping updates with guests AJ Wilcox and Jeff Sieh.
    Tune In to the Social Media Marketing Talk Show
    Listen to the replay of this week's show below. You can also hear the show as an audio podcast on iTunes/Apple Podcast, Android, Google Play,

    Continue Reading about LinkedIn Enhanced Ads Targeting Tools: What Marketers Need to Know →

    Video Marketing Strategy: The Power of Video During the Customer Journey

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    Want to use video marketing more effectively? Looking for a proven video strategy?

    To explore how to develop an effective video marketing strategy, I interview Ben Amos on the Social Media Marketing Podcast.

    Ben is a video marketing expert and host of the Engage Video Marketing Podcast. He coaches video marketers and video producers and his course is called the Online Video Strategy Blueprint.

    Ben shares why marketers should focus on developing a video strategy, the key elements of the customer journey when it comes to video, and

    Continue Reading about Video Marketing Strategy: The Power of Video During the Customer Journey →

    12 Techniques to Reduce Your Facebook Ad Spend

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    Do you want to reduce unnecessary spending on your Facebook ads? Looking for a way to audit your work?

    In this article, you'll discover how to assess and improve your Facebook ad campaign performance—from first click to landing page conversion.

    First, Ensure Your Facebook Campaigns Are Tracking Correctly
    If you see your lead costs rise for your Facebook campaigns, it may be due to a number of budget- and auction-based factors. But if your lead costs shoot up significantly, it's worth checking to see if there's a tracking issue. You don't

    Continue Reading about 12 Techniques to Reduce Your Facebook Ad Spend →

    How to Use LinkedIn to Build a Powerful Network

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    Are you connecting with the right people on LinkedIn? Want to build a stronger LinkedIn network?

    In this article, you'll learn how to make strategic LinkedIn connections to grow your influence and your business.

    Why Build a Selective LinkedIn Network?
    Whether you're an entrepreneur or a business professional, LinkedIn is the perfect social media platform to grow your business network. The platform is deliberately designed to encourage you to make connection requests to people you already know.

    The key to building a powerful LinkedIn

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    How to Write Facebook Ads That Convert

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    Want your Facebook ads to move people to action? Looking for a framework to help?

    In this article, you'll discover how to develop and compose Facebook ad copy that converts and sells your products.

    #1: Research Customer Needs and Preferences in Facebook Groups
    Marketers often talk about how hard it is to get accurate customer research data. That's because customers are usually too busy to fill out survey forms or simply aren't interested.

    But Facebook groups can come to your rescue here. You can join groups where your target customers

    Continue Reading about How to Write Facebook Ads That Convert →

    Discover the latest tactics and master social media marketing in 2020! Don't miss this event!
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    New Facebook Live Tools: What Marketers Need to Know

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore new Facebook Live tools with Luria Petrucci.
    Tune In to the Social Media Marketing Talk Show
    Listen to the replay of this week's show below. You can also hear the show as an audio podcast on iTunes/Apple Podcast, Android, Google Play, Stitcher, and RSS.

    

    Watch the replay of this week's show below.

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    TikTok: What Marketers Need to Know

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    Are you curious about TikTok? Wondering how to use TikTok for your marketing?

    To explore what marketers need to know about TikTok, I interview Rachel Pedersen on the Social Media Marketing Podcast.

    Rachel is an organic social marketing pro and host of the Social Media Secrets podcast. Her new book is called, I Need Attention.

    Rachel shares how TikTok works, how marketers can develop content for TikTok, and more.

    Listen to the Podcast Now
    This article is sourced from the Social Media Marketing Podcast, a top marketing podcast.

    Continue Reading about TikTok: What Marketers Need to Know →

    IGTV for Business: New Research for Marketers

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    Thinking about adding IGTV to your marketing activities? Want to know how other businesses and marketers are finding success with IGTV?

    In this article, you'll discover insights from new research that shows what types of businesses use IGTV, how marketers are reaching IGTV viewers in the Instagram feed, and more.

    Why Consider IGTV?
    According to Cisco, there will be 1.9 billion internet video users, representing 80% of internet traffic, by the end of 2021.

    Social media trends back this statement up. SimilarWeb research reveals that

    Continue Reading about IGTV for Business: New Research for Marketers →

    How to Reduce Facebook Ad Costs With Manual Bidding

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    Want more control over your Facebook campaign costs? Have you considered using manual Facebook ad bidding?

    In this article, you'll discover three ways to control your Facebook advertising costs with manual bid strategies.

    Understand How Facebook's Ad Delivery System Works
    Facebook uses an auction system to determine which advertisers get their ads shown. Advertisers bid for their customers' attention; the more bids you win, the more impressions of your ad get shown and the more chances your ads will get in front of the right

    Continue Reading about How to Reduce Facebook Ad Costs With Manual Bidding →

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    The Unconventional Way to Grow a Facebook Group With Facebook Ads

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    Want to grow your Facebook group membership? Looking for a strategy that works?

    In this article, you'll discover how to use an underutilized Facebook ad campaign type to attract new members to your Facebook group.

    Why Use a Facebook Page Likes Ad Campaign to Grow Your Facebook Group?
    Attracting new group members with Facebook ads sounds straightforward. Why not just run an ad campaign that directly links to the group and encourages people to join? Of course you can do that, but it's not what I've found to be the most effective

    Continue Reading about The Unconventional Way to Grow a Facebook Group With Facebook Ads →

    New Instagram Scheduling and Messaging Tools: What Marketers Need to Know

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore Instagram scheduling and messaging tools with special guest, Alex Beadon.
    Tune In to the Social Media Marketing Talk Show
    Listen to the replay of this week's show below. You can also hear the show as an audio podcast on iTunes/Apple Podcast, Android, Google Play, Stitcher, and RSS.

    

    Watch the replay of this week's show

    Continue Reading about New Instagram Scheduling and Messaging Tools: What Marketers Need to Know →

    Local Business Facebook Ads: What Marketers Need to Know

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    Do you want more foot traffic for your local business? Wondering how Facebook ads can help?

    To explore what local businesses need to know about Facebook ads, I interview Allie Bloyd on the Social Media Marketing Podcast.

    Allie is a Facebook ads expert who specializes in helping local businesses. She's the founder of Allie Bloyd Media, a local business agency, and her course is called Remodel Your Marketing.

    Allie shares what local businesses can accomplish with Facebook ads, how to use content in ads to generate leads, and

    Continue Reading about Local Business Facebook Ads: What Marketers Need to Know →

    Facebook Campaign Budget Optimization: What Marketers Need to Know

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    Are you ready for the biggest fundamental change to Facebook advertising in years? Did you know Facebook is making campaign budget optimization (CBO) the default for Facebook ads?

    In this article, you'll discover how to use the new CBO setting to create Facebook advertising campaigns and when CBO will become your only option.

    Facebook Campaign Budget Optimization Will Be the Only Option for Advertisers
    Facebook recently made an announcement that CBO will be rolled out in September 2019 for advertisers with a 100% CBO adoption. This means

    Continue Reading about Facebook Campaign Budget Optimization: What Marketers Need to Know →

    Social Media Marketing

    Industry Report

    In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

    Enter your email to get
    our free report: