Wish you could target only your high-value website traffic? Want better ROI on your Facebook ads?
In this article, you’ll learn how to refine your Facebook ads based on the amount of time people spend on your website and much more.
Why Website Engagement Matters for Facebook Ads
When you launch a website traffic campaign in Meta Ads Manager, Meta offers multiple optimization options to send traffic to your website, depending on your desired outcome.
If you want volume and link clicks, you would select the Link Clicks optimization