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    Social Media Marketing

    Industry Report

    In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

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    our free report:

    Instagram Stories Branding: Marketing That Benefits Your Business

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    Are you using Instagram Stories to its fullest potential? Want to make your stories more consistent and engaging?

    To explore how to use Instagram Stories for your brand, I interview Sue B. Zimmerman on the Social Media Marketing Podcast.

    Sue is an Instagram marketing expert and author of The Instagram Strategy Guide. Her online course is called Ready, Set, Gram.

    You'll find tips and techniques for using Instagram Stories to help your business stand out, and discover how to use the new Create features that just dropped.

    Listen to the

    Continue Reading about Instagram Stories Branding: Marketing That Benefits Your Business →

    How to Advertise on TikTok

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    Is your business using TikTok? Wondering how to advertise on TikTok?

    In this article, you'll learn how to create TikTok ads to promote your products or services.

    Are TikTok Ads Right for Your Business?
    With more than 500 million active users worldwide, TikTok presents an enormous opportunity to advertisers. Not only has TikTok surpassed Twitter and Snapchat in popularity but it's also less saturated with ads than its older counterparts. The visual app—which allows users to edit and share 15-second videos with built-in filters, effects,

    Continue Reading about How to Advertise on TikTok →

    4 Ways to Improve Your Instagram Stories Organic Reach

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    Want more organic reach for your Instagram stories? Wondering how to create Instagram stories people will watch?

    In this article, you'll find four ways to keep more eyes on your Instagram stories, without using ads.

    How the Instagram Stories Algorithm Works
    The Instagram algorithm determines the number of followers who see your stories. The algorithm tries to identify the best, newest, most relevant, and most engaging content for each follower. Then it delivers that content to the front of the follower's Stories feed. That's why it's

    Continue Reading about 4 Ways to Improve Your Instagram Stories Organic Reach →

    Facebook Power 5 Ad Tools: What Marketers Need to Know

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    Want to improve your Facebook ads performance? Wondering how automated Facebook tools can help?

    In this article, you'll discover how to use the Facebook Power 5 ad tools to scale successful Facebook ads faster by automatically optimizing them in real time.

    What Are the Facebook Power 5 Tools?
    Facebook launched its new Power 5 tools to help marketers use the platform's machine learning to drive better results. These automated tools include automatic advanced matching, campaign budget optimization, simplified account setup, automatic

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    Facebook Page Verification: What Marketers Need to Know

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore what marketers need to know about changes to verification badges, scheduling, and organic impressions for Facebook pages with special guest, Gavin Bell.
    Tune In to the Social Media Marketing Talk Show
    Listen to the replay of this week's show below. You can also hear the show as an audio podcast on iTunes/Apple Podcast, Android,

    Continue Reading about Facebook Page Verification: What Marketers Need to Know →

    Discover the latest tactics and master social media marketing in 2020! Don't miss this event!
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    Becoming Indispensable: How to Become Important to Others

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    Want to become more valuable to your fans and followers? Join me (Social Media Examiner Founder, Michael Stelzner), as I share wisdom from 10 years of running Social Media Examiner.

    To share how I've grown Social Media Examiner, I recorded a special episode of the Social Media Marketing Podcast.

    You'll learn how collaborating with others accelerated our growth, why we keep the marketing light, and what types of content make us a valuable resource for others.

    Listen to the Podcast Now
    This article is sourced from the Social Media

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    How to Improve Your Facebook Ads During a Holiday Season

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    Do you run seasonal Facebook ads during Christmas, Hanukkah, or any other holiday season? Wondering how to run more successful holiday ad campaigns?

    In this article, you'll discover how to warm up an audience and deliver holiday-themed Facebook advertising campaigns.

    Why Seasonal and Holiday Ad Campaigns Matter
    For many businesses, seasonal campaign performance can be the difference between an okay year and an unbelievable one. One date in particular—Black Friday, Valentine's Day, or Fourth of July, for instance—can bring a sharp

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    6 Social Media Marketing Attribution Models and Tools to Help Marketers

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    Do you want a better way to track your social media marketing conversions? Looking for tools that can help you better measure attribution?

    In this article, you'll discover six attribution models and tools that can help you.

    Why Attribution Matters to Marketers
    One common challenge for marketers is performing in-depth analytics. You're most likely marketing your product or service through a variety of channels so how do you know which channels are performing well and which ones aren't?

    Is the huge influx of traffic to your site from a

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    Creating Branded Content on Instagram: What Marketers Need to Know

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    Thinking of partnering with other businesses to create Branded Content on Instagram? Wondering how to get started?

    In this article, you'll discover how to set up, create, and analyze branded content posts on Instagram.

    What Is Branded Content on Instagram?
    Branded content posts were first introduced on Facebook and have now moved over to Instagram too. But while the feature is still limited on Facebook, Branded Content is now available for all Instagram accounts to use. And both Instagram feed posts and story posts are eligible for

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    LinkedIn Events Relaunches: What Marketers Need to Know

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore LinkedIn's relaunch of Events, new LinkedIn page features, and Facebook Stories ad updates with special guests, Amanda Robinson and Michaela Alexis.
    Tune In to the Social Media Marketing Talk Show
    Listen to the replay of this week's show below. You can also hear the show as an audio podcast on iTunes/Apple Podcast, Android, Google

    Continue Reading about LinkedIn Events Relaunches: What Marketers Need to Know →

    How to Use YouTube and Instagram to Establish Authority

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    Want to be known as the expert in your field? Wondering how video on Instagram and YouTube can help?

    To explore how to build rapport with any audience using YouTube and Instagram Stories, I interview Amanda Horvath on the Social Media Marketing Podcast.

    Amanda is a video marketing strategist who helps people become thought leaders in their space. She has a background in documentary filmmaking, and her course is called The DIY Video Roadmap.

    Amanda shares tips to help you make videos people want to watch, explains how best to

    Continue Reading about How to Use YouTube and Instagram to Establish Authority →

    How to Create Personalized Content for Your Social Media Marketing

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    Want to generate more engagement, leads, and sales? Have you considered using personalized content in your marketing?

    In this article, you'll find a plan and tools to help you create and deliver personalized content via social media platforms.

    Personalized Social Media Marketing: Why and How to Get Started
    Personalized marketing is a strategy where you leverage data and data analysis (as well as digital tools) to deliver personalized and individualized content and marketing experiences to your target audience, prospects, and

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    TikTok Analytics: What Marketers Need to Know

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    Are you using TikTok? Wondering how to measure the results of your TikTok marketing efforts?

    In this article, you'll learn more about TikTok analytics.

    #1: Switch to a TikTok Pro Account to Access TikTok Analytics
    TikTok recently launched a native analytics tool for Pro accounts, which are similar to Instagram Creator accounts. TikTok's analytics dashboard reveals insights about your overall audience and the performance of published content.

    Switching to a Pro account is easy. Start by going to your profile settings and tapping the

    Continue Reading about TikTok Analytics: What Marketers Need to Know →

    Social Media Marketing

    Industry Report

    In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

    Enter your email to get
    our free report: