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    Social Media Marketing

    Industry Report

    In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

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    How to Use Short Videos to Turn Prospects Into Customers

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    Are you struggling to move people from being familiar with you to buying from you? Wondering how to create short videos to help guide people to purchasing?

    In this article, you'll learn how to create short, cost-effective videos to help convince people to purchase your product or service.

    Why Use Short, Fact-Based Video?
    According to a Wyzowl survey, 72% of participants prefer to use video to learn about a product or service. This indicates that video is a great option for small businesses to connect with, convince, and convert leads

    Continue Reading about How to Use Short Videos to Turn Prospects Into Customers →

    How to Onboard Social Media Marketing Clients: A Checklist for Consultants

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    Do you manage social media for other businesses? Wondering how to request the assets and information you need to do your job?

    In this article, you'll discover a checklist for onboarding new clients so you have what you need to manage their social media marketing effectively.

    Why a Social Media Marketing Onboarding Process Is Important
    Whether you're a social media marketing consultant or agency taking on a new client, or a business that's outsourcing your social media marketing, the proper transfer of assets and key information about

    Continue Reading about How to Onboard Social Media Marketing Clients: A Checklist for Consultants →

    How to Recover a Suspended Facebook Ads Account

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    Did Facebook suspend your Facebook ads account? Wondering how to appeal the decision and get your ads up and running again?

    In this article, you'll find out how to submit an appeal to get your Facebook advertising account reactivated.

    Facebook Ads Account Suspension: Two Red Flags
    You're going along your merry way, crushing your Facebook ads, starting to scale up your ad spend… then one day, you log into your Facebook ad account and get the red message of doom:

    Your first reaction: sheer panic.

    Well, I'm here to tell you that

    Continue Reading about How to Recover a Suspended Facebook Ads Account →

    Mark Zuckerberg Lays Out Future Vision

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore Mark Zuckerberg's latest personal challenge and what it means for marketers with special guest, Mari Smith. We'll also discuss Facebook's new product updates for ads, video metrics, and page management.
    Tune In to the Social Media Marketing Talk Show
    Listen to the replay of this week's show below. You can also hear the show as an

    Continue Reading about Mark Zuckerberg Lays Out Future Vision →

    Creating Engaging Video Content That Spurs an Emotional Connection

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    Wondering how to create engaging video for your business? Want to use video more creatively in your marketing?

    To explore how to create engaging videos that work in organic social posts or paid ads, I interview Ezra Firestone on the Social Media Marketing Podcast.

    Ezra is an eCommerce marketing expert and the founder of Smart Marketer, a site that helps marketers grow their businesses. He also co-founded BOOM!, the cosmetic company, and founded Zipify, a Shopify app development company.

    Ezra explains where to use short-form and

    Continue Reading about Creating Engaging Video Content That Spurs an Emotional Connection →

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    How to Promote a Documentary Storytelling Series on Social Media

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    Does your marketing include episodic video content? Wondering how to promote your series?

    In this article, you'll discover how to release and promote a documentary storytelling series on social media.

    Why Marketers Should Consider Documentary Storytelling
    Using storytelling rather than product pushing in marketing content can give you a significant edge. While traditional marketing highlights the product, storytelling creates a compelling and engaging narrative that puts the customer before the product and spotlights your brand's

    Continue Reading about How to Promote a Documentary Storytelling Series on Social Media →

    How to Get More LinkedIn Engagement and Clicks

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    Do you share content on LinkedIn? Wondering how to publish LinkedIn content that gets more clicks and engagement?

    In this article, you'll discover how to develop and share LinkedIn posts people click on.

    Content That Works on LinkedIn
    People want to know you—your passions, your sense of humor, and what makes you someone worth paying attention to. You have valuable stories to share. You know things, which is why you're doing the work you're doing. Sharing your knowledge, expertise, and experience on LinkedIn can help other people

    Continue Reading about How to Get More LinkedIn Engagement and Clicks →

    How to Develop a Unique Instagram Marketing Style

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    Are your posts getting lost in the Instagram feed? Wondering how to make your Instagram posts more recognizable to your followers?

    In this article, you'll discover how to create an Instagram style that's easy for fans to recognize.

    Why a Strong and Cohesive Instagram Feed Matters
    An Instagram user is scrolling through their feed and comes across a sponsored post for one of your products. Intrigued, they tap on your Instagram business profile to see what you're all about. Scrolling through your feed, they'll make a split-second decision

    Continue Reading about How to Develop a Unique Instagram Marketing Style →

    Twitter Adds New Ad Unit and Alters Core Features

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore Twitter's new Promoted Trend Spotlight ad unit, limits on tweet replies, and other upcoming changes to core features with special guest, Madalyn Sklar.
    Tune In to the Social Media Marketing Talk Show
    Listen to the replay of this week's show below. You can also hear the show as an audio podcast on iTunes/Apple Podcast, Android,

    Continue Reading about Twitter Adds New Ad Unit and Alters Core Features →

    Worth Exploring:

    Instagram

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    Linkedin

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    Social Media Marketing Industry Report

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    YouTube Trends: What Marketers Need to Know

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    Do you use YouTube in your marketing? Wondering how often you should publish videos and what type of content works on YouTube?

    To explore the YouTube trends marketers need to know about, I interview Sean Cannell on the Social Media Marketing Podcast.

    Sean is a video marketing expert, host of the Think Marketing Podcast, and author of YouTube Secrets. His two YouTube channels have a combined audience of 1.5 million subscribers.

    Sean explains the importance of quality over quantity and branding over marketing. He also shares helpful

    Continue Reading about YouTube Trends: What Marketers Need to Know →

    Facebook Lookalike Audience Changes: What Marketers Need to Know

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    Do you use Facebook lookalike audiences?
 Are you aware of Facebook's recent changes to lookalike audiences?

    In this article, you'll learn what's changed with Facebook lookalike audiences and discover four lookalikes to use with Facebook and Instagram ads.

    Changes to Facebook Lookalike Audience Creation
    Facebook recently introduced a big change in how you create lookalike audiences. They've removed country targeting from the creation process and instead will use the location you've specified in the ad set of your campaign.

    This

    Continue Reading about Facebook Lookalike Audience Changes: What Marketers Need to Know →

    How to Attract and Nurture Quality Instagram Followers

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    Want more business from Instagram? Looking for a proven process to follow?

    In this article, you'll learn three steps to attract and engage your Instagram audience, and convert them into leads and customers.

    #1: Attracting the Right Audience on Instagram
    At the top of the funnel, your job is simple: You need to grow your number of Instagram followers and make sure they're engaged with your content. It's important to have only high-quality followers; inflating your numbers by buying followers will skew your data further down the funnel,

    Continue Reading about How to Attract and Nurture Quality Instagram Followers →

    How to Promote a Flash Sale on Facebook and Instagram

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    Do you run flash sales? Wondering how to promote your flash sale on social media?

    In this article, you'll discover how to promote short-term sales with organic posts and paid ads on Instagram and Facebook.

    Why You Need a Different Approach for Promoting a Flash Sale
    Everyone loves a flash sale. Limited-time offers and short-term sales can be effective ways to inject revenue into your online store, especially around prominent days in the marketing calendar.

    Most flash sales last for 24 hours or less; therefore, the campaigns

    Continue Reading about How to Promote a Flash Sale on Facebook and Instagram →

    Social Media Marketing

    Industry Report

    In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

    Enter your email to get
    our free report:

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    [title="I WANT MY FREE COPY"]