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    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 39-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.

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    Updating to the New Facebook Page Experience: What You Need to Know

    Has your Facebook business page switched over to the new Pages experience yet? Wondering what's changing and how it will impact you?

    In this article, you’ll learn how Facebook’s latest Pages experience works and what you need to update so your organic Facebook business presence makes the right impression.

    What Is the New Pages Experience for Facebook Pages?

    In February 2021, Facebook announced that the platform would begin rolling out a the new format for business pages. Known simply as the new Pages experience, this redesigned

    Continue Reading about Updating to the New Facebook Page Experience: What You Need to Know →

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    Creating Sustainable Businesses With Web3

    Do you want to create a business that embraces Web3? Wondering what types of businesses are possible? 

    In this article, you’ll discover examples of Web3 business models and learn how to draw customers to your business using decentralized autonomous organizations and tokens or NFTs.

    What Web3 Makes Possible for Business Models

    There are two important business-related functions unlocked with Web3: ownership and interoperability.

    Shared Ownership

    In Web2, the internet experience most of the world is familiar with, you don’t

    Continue Reading about Creating Sustainable Businesses With Web3 →

    How to Use Google Analytics 4 for Marketing

    Do you use analytics to measure your marketing? Are you prepared for the shutdown of Google Universal Analytics?

    In this article, you’ll discover how to use Google Analytics 4 to continue tracking consumer behavior and measuring your marketing now and into the future.

    Google Universal Analytics vs. Google Analytics 4: What's Happening?

    Google is notorious for closing down products suddenly—from ambitious moonshot projects to beloved apps. But at least this time, they’ve given us plenty of notice.

    Universal Analytics will stop

    Continue Reading about How to Use Google Analytics 4 for Marketing →

    The Conference You’ve Been Waiting For

    Social Media Marketing World

    As a small business marketer, you can probably only pick one or two events to attend each year. Get back into the game with an unbeatable conference experience and expert training at Social Media Marketing World in sunny San Diego, California—from your friends at Social Media Examiner.

    🔥🔥 As a valued reader, you can save $640 if you act now! Sale Ends Wednesday!

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    How to Improve Twitter Ad Tracking

    Do you run Twitter ads? Are you sure your Twitter pixel is set up correctly?

    In this article, you’ll learn how to set up and optimize the Twitter pixel to target and track website conversions more effectively.

    Why Marketers Need to Update Twitter Pixel Code

    For years, Twitter has offered a handful of tools—like the Universal Web Tag—to help marketers measure Twitter ad campaign conversions. In August 2022, the platform began rolling out an updated version of its main conversion tracking tool, known simply as the new Twitter

    Continue Reading about How to Improve Twitter Ad Tracking →

    How to Run Shoppable Ads in YouTube Shorts

    Do you want to reach more people with YouTube ads? Wondering how to create ads for the YouTube Shorts feed?

    In this article, you’ll learn how to set up YouTube Shorts ads and discover how to make them shoppable.

    What Marketers Should Know About YouTube Shorts Ads

    Since YouTube launched Shorts in September 2020, the short-form video platform has grown exponentially. As of June 2022, the platform has 1.5 billion monthly active users and tallies an estimated 30 billion views per day. That means about 75% of YouTube users are consuming

    Continue Reading about How to Run Shoppable Ads in YouTube Shorts →

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    Social Media Marketing Industry Report

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    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 39-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.

    Enter your email to get
    our free report: