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    Social Media Marketing

    Industry Report

    In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

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    How to Develop a Thriving Community

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    Is community important to your business? Wondering where you should build your community?

    To explore how to develop a thriving community beyond Facebook Groups, I interview Cate Stillman. Cate is podcaster, blogger, and author of the book Body Thrive. She's also an expert in developing communities.

    Cate shares tips for developing a brand that incorporates community. You'll also learn how to decide whom your community should serve.

    Read a summary of the interview below. To listen to the interview, scroll to the end of this

    Continue Reading about How to Develop a Thriving Community →

    How to Cross-Post to Instagram From Your Facebook Page

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    Do you use Instagram and Facebook for your business? Are you looking for a way to post to Instagram from your desktop?

    In this article, you'll learn how to cross-post from Facebook to Instagram via your desktop.

    Why Consider Cross-Posting to Instagram via Facebook on Desktop?
    Instagram accounts have had the ability to cross-post to Facebook for a while. You can initiate your post on Instagram and opt to share it to your Facebook page or profile during the upload process, but this has been a one-sided transaction until now.

    When

    Continue Reading about How to Cross-Post to Instagram From Your Facebook Page →

    How to Grow Your YouTube Channel With a Video Series

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    Are you struggling to grow your YouTube channel? Wondering how to create videos people will find and watch?

    In this article, you'll discover how to develop a video series that helps turn one-time viewers into YouTube channel subscribers.

    Why Research and Create a 5-Part Video Series on YouTube?
    Filtering your YouTube video topic ideas through the research and planning process outlined here will help you understand what solutions and answers your ideal audience is searching for online.

    By creating a topical video series that addresses

    Continue Reading about How to Grow Your YouTube Channel With a Video Series →

    How to Improve Your Facebook Group Community

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    Want to improve the value of your Facebook group? Looking to encourage more meaningful conversations?

    In this article, you'll discover five Facebook Groups features you can use to guide engagement and conversations among your members.

    #1: Use Rules and Moderators to Keep Group Content On-Topic
    When you set up your Facebook group, it's important to share the group's purpose and make sure group members are aware of it when they join.

    Continue Reading about How to Improve Your Facebook Group Community →

    New LinkedIn Ad Targeting Audiences

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore the updated Facebook Ad Library and the newest LinkedIn product and ad targeting tools with special guests Amanda Bond and Viveka von Rosen.
    Tune In to the Social Media Marketing Talk Show
    Watch this week's show:

    httpv://www.youtube.com/watch?v=SLzzOoYnH60

    Listen now or find the Social Media Marketing Talk Show podcast on

    Continue Reading about New LinkedIn Ad Targeting Audiences →

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    Facebook Groups: New Features for Businesses

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    Do you want to do more with Facebook Groups? Wondering how to use the newest Facebook Groups features?

    To explore what's new with Facebook Groups and how the changes benefit marketers, I interview Bella Vasta. Bella is a Facebook Groups expert, author of The Four Types of Dogs Every Business Needs, and host of the Bella in Your Business podcast.

    Bella shares her front yard/back yard analogy for Facebook marketing. You'll also find tips for using new Facebook Groups features including badges, units, subscriptions, and more.

    Read a

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    How to Use Social Proof in Your Marketing

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    Looking for ways to boost your credibility using social media? Wondering how to capitalize on positive company mentions?

    In this article, you'll discover how to incorporate social proof into your social media marketing.

    Why Include Social Proof in Your Social Media Marketing?
    The term social proof was coined by prominent psychologist and author Robert Cialdini. He described it as a psychological and social phenomenon that leads people (read: customers) to mimic the actions of others in a given situation because of an inherent need to

    Continue Reading about How to Use Social Proof in Your Marketing →

    How to Get More Leads From a Live Event Using Social Media

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    Do you attend live events? Wondering how to maximize your prospecting efforts at events?

    In this article, you'll find a strategic plan for identifying and connecting with prospects via social media before, during, and after an event.

    Why Social Media Matters for Live Event Prospecting
    Events, expos, and tradeshows were the pinnacle of prospect outreach in the Mad Men days of marketing. Simply attending or combining a sponsor booth with your sales pitch could net you a year’s worth of prospects if you attended the big annual event for

    Continue Reading about How to Get More Leads From a Live Event Using Social Media →

    How to Create Facebook Reach Ads

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    Want the right people to see your Facebook ads more often? Have you considered using the Reach objective?

    In this article, you'll discover how to use Facebook's Reach objective to target hyper-responsive custom audiences with your Facebook advertising.

    Why Use the Facebook Campaign Reach Objective?
    The first step in creating any Facebook ad campaign is to choose your objective. Based on the objective you select, Facebook segments your target audience into different 'buckets' based on whether they're likely to perform the action you're

    Continue Reading about How to Create Facebook Reach Ads →

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    Twitter Adds Subtitles to Native Video

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore Twitter video subtitle updates and API changes with special guest Dan Knowlton.
    Tune In to the Social Media Marketing Talk Show
    Watch this week's show:

    https://www.youtube.com/watch?v=Xo7-19A3YQo

    Listen now or find the Social Media Marketing Talk Show podcast on iTunes/Apple Podcast, Android, Google Play, Stitcher, and

    Continue Reading about Twitter Adds Subtitles to Native Video →

    How to Create Video Ad Funnels That Work

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    Thinking about creating more video ads? Wondering how to produce more effective social media video ads?

    To explore how to create video ad funnels that work, I interview video ads expert Travis Chambers. His company, Chamber Media, specializes in creating scalable social video ads for clients such as Turkish Airlines, NordicTrack, and Yahoo.

    Travis explains what goes into creating a successful top-of-funnel video. You'll also learn how Travis targets video viewers with multiple video ad sequences.

    Developing Effective Video Ad

    Continue Reading about How to Create Video Ad Funnels That Work →

    3 Analytics Tools That Help Measure Your Marketing Results

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    Need better ways to analyze your social activities? Looking for tools to prove your marketing efforts are working?

    In this article, you'll find three tools to analyze and report on your social media marketing efforts.

    #1: Assess Audience Activity and Social Media Engagement
    Sprout Social is a social media management tool. Analytics is only a part of what it does; other features include scheduling and tracking your team's performance. This article focuses on how you can use Sprout Social to find out more about your customers.

    It

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    How to Create Instagram Stories People Love to Watch

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    Want more views for your Instagram stories? Looking for tips to create stronger Instagram Stories content?

    In this article, you'll find six ways to enhance your Instagram stories for better audience engagement.

    Why Instagram Stories Engagement Tactics Matter
    If you look through Instagram Stories content from brands, you'll find that most story content just isn't that engaging. There are plenty of possible reasons for this. Perhaps the brands aren't aware of all of the Instagram Stories features available or simply don't have the time to

    Continue Reading about How to Create Instagram Stories People Love to Watch →

    Social Media Marketing

    Industry Report

    In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

    Enter your email to get
    our free report: