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    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 40-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.

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    How to Use Instant Experiences on Facebook and Instagram

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    Are your ads underperforming? Wondering if there’s a better way to engage prospects?

    In this article, you’ll discover how to use Instant Experiences as a more immersive alternative to your existing campaigns.

    What Is a Facebook Instant Experience?

    Instant Experience is a type of mobile ad from Meta, available for both Instagram and Facebook.

    Most mobile ads on these social networks are very simple: Users see an image and a slogan, and if they're interested, they click a link. That link will often take them to an online shop, a

    Continue Reading about How to Use Instant Experiences on Facebook and Instagram →

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    How to Build an Instagram Sales Funnel That Converts

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    Are you wondering how to turn followers into customers? Are you looking for a guide to help you build a sales funnel on Instagram?

    In this article, discover how to get more out of your Instagram marketing at every stage of the customer journey.

    How Does an Instagram Sales Funnel Work?

    A typical sales funnel includes four stages: awareness, consideration, conversion, and loyalty. Even if generating revenue is your main priority, your Instagram strategy should address all four stages. After all, you have to attract and cultivate

    Continue Reading about How to Build an Instagram Sales Funnel That Converts →

    Longer-Form Video Is an Opportunity for Marketers

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    We all know that short-form video is all the rage on TikTok and Instagram but there's a bigger trend many marketers might be overlooking.

    In this analysis, you'll uncover the growing importance of longer videos, which platforms are a sure bet, and why you should start planning your video strategy now.

    Television-Viewing Trend Data

    According to our research, most social marketers aren't using video that's longer than 1 minute. On Facebook, only 44% of marketers are regularly publishing native video and only 6% are on Instagram. And

    Continue Reading about Longer-Form Video Is an Opportunity for Marketers →

    Social Media Marketing World: The Conference You’ve Been Waiting For…

    Social Media Marketing World

    As a small business marketer, you can probably only pick one or two events to attend each year. Get back into the game with an unbeatable conference experience and expert training at Social Media Marketing World in sunny San Diego, California—from your friends at Social Media Examiner.

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    Facebook Live as a Marketing Strategy

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    Looking for new ways to connect with your audience? Wondering if going live on Facebook might be the solution?

    In this article, discover a Facebook Live video strategy that might help you create a more loyal following that will evangelize your business and purchase from you.

    Why Businesses Should Consider Facebook Live

    Let's start from the beginning. Why should marketers and business owners even consider a live video strategy using Facebook Live? Especially when there are so many other social media platforms out there offering live

    Continue Reading about Facebook Live as a Marketing Strategy →

    5 Ways to Save Money on Your Facebook Ads

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    Are you spending too much on your Facebook campaigns? Are you looking for easier ways to identify your winners and cut your losers?

    In this article, discover how to optimize your Facebook ad analysis so you can improve your overall performance.

    #1: Set a Facebook Ad Account Monitoring Schedule

    When you want to get the best possible results from your campaigns, it's tempting to check Facebook Ads Manager constantly. After all, you want to identify patterns and spot performance issues before they get out of hand.

    But here's the

    Continue Reading about 5 Ways to Save Money on Your Facebook Ads →

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    Social Media Marketing Industry Report

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    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 40-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.

    Enter your email to get
    our free report: