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    Social Media Marketing

    Industry Report

    In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

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    Instagram Live for Business: 4 Tips to Improve Your Experience

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    Thinking of going live on Instagram? Wondering how to attract more viewers or what tech to use?

    In this article, you'll discover four tips to plan, promote, and broadcast your next Instagram live.

    Why Use Instagram Live?
    One of the fastest ways to build rapport with your Instagram followers is through live video. Live experiences give viewers an opportunity to interact with you, have their questions answered in real time, and tune into experiences as they're unfolding. A survey conducted by New York Magazine and Livestream (a software

    Continue Reading about Instagram Live for Business: 4 Tips to Improve Your Experience →

    Social Media Marketing Society

    Instagram Expands Desktop and Mobile Features

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore Instagram rolling out the ability to view live video and direct messages on desktop, and other business tools with Peg Fitzpatrick. You'll also learn about YouTube's new Video Builder tool with Ed Lawrence.
    Tune Into the Social Media Marketing Talk Show
    Listen to the replay of this week's show below. You can also hear the show as

    Continue Reading about Instagram Expands Desktop and Mobile Features →

    Becoming Well-Known: Your Plan to Becoming a Recognized Expert

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    What could you achieve for your business and yourself if you were more well-known? Could you reach and help more people with your message?

    To explore how to become a recognized expert in any industry, I recorded a special episode of the Social Media Marketing Podcast.

    I share a method that works for becoming well-known—regardless of what industry you're in. It doesn't matter whether you're a plumber, an ADHD expert, or a B2B or B2C.

    What I'm about to share with you will greatly increase the likelihood that you'll succeed, reduce your

    Continue Reading about Becoming Well-Known: Your Plan to Becoming a Recognized Expert →

    How to Use the LinkedIn Featured Section on Your Profile

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    Are you doing all you can on your profile? Wondering how to use the LinkedIn Featured section to your advantage?

    In this article, you'll learn how to use the Featured section for LinkedIn profiles to showcase your most notable and up-to-date work samples and media mentions.

    What Is the Featured Section on LinkedIn?
    LinkedIn's Featured section is part of your personal profile, not on a LinkedIn group or company page. It allows you to highlight select posts and add links to external websites, images, or documents.

    This section is

    Continue Reading about How to Use the LinkedIn Featured Section on Your Profile →

    How to Run Instagram Ads on a Small Budget: 4 Tips

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    Do you have a limited ad budget? Wondering how to use your ad spend more wisely on Instagram?

    In this article, you'll discover four ways to make your Instagram ad spend go further.

    #1: Repurpose Organic Posts for Top-of-Funnel Instagram Ads
    Quite simply, if you do a good job with your Instagram organic content and your customers find it engaging, Facebook is more likely to show your Instagram ads to your desired customers and prospects.

    Your organic content will also show you what your Instagram audience is interested in. The best

    Continue Reading about How to Run Instagram Ads on a Small Budget: 4 Tips →

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    How to Test Facebook Ads With Facebook Experiments

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    Looking for better ways to improve your Facebook ad performance? Have you used Facebook's Experiments?

    In this article, you'll learn how to use the Facebook Experiments tool to run three different types of tests on your Facebook ads.

    What Is the Facebook Experiments Tool?
    Facebook Experiments is a new feature in Business Manager that allows advertisers to set up tests at no additional cost. Facebook says, "Experiments combines multiple types of tests, formerly labeled as Test and Learn and Split Testing, allowing marketers to A/B test

    Continue Reading about How to Test Facebook Ads With Facebook Experiments →

    YouTube Live Analytics and New Local Business Facebook Tools

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore YouTube Analytics for live streams and other updates to YouTube Studio, and new Facebook tools to support local business owners with special guests Roberto Blake and Janet Murray.
    Tune Into the Social Media Marketing Talk Show
    Listen to the replay of this week's show below. You can also hear the show as an audio podcast on

    Continue Reading about YouTube Live Analytics and New Local Business Facebook Tools →

    Growing a Following: Tips From Michael Stelzner

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    Do you want to be recognized as a leader in your industry? Wondering how to build an audience that expands your reach and influence?

    To explore the topic of growing a following, John Lee Dumas joins me for a special episode of the Social Media Marketing Podcast.

    John is the host of Entrepreneurs on Fire, a daily podcast where he interviews entrepreneurs. John also runs the Podcasters' Paradise community and has published three guides: The Freedom Journal, The Mastery Journal, and The Podcast Journal.

    You'll discover how to create an

    Continue Reading about Growing a Following: Tips From Michael Stelzner →

    5 Creative Ways to Use Facebook Messenger for Business

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    Do you want to improve your customer interactions on Messenger? Are you looking for creative ways to use Facebook Messenger for your business?

    In this article, you'll discover five ways to use Facebook's Messenger platform for business.

    Why Use Facebook Messenger in Your Marketing?
    Messenger marketing is simply the act of marketing to your customers using a messaging app like Facebook Messenger. Many consumers prefer chatting to calling or emailing for two main reasons: instant support and multi-tasking. In addition to the often

    Continue Reading about 5 Creative Ways to Use Facebook Messenger for Business →

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    How to Use LinkedIn Conversation Ads for Better Conversions

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    Wondering how to improve your marketing results on LinkedIn? Have you heard of LinkedIn Conversation Ads?

    In this article, you'll discover how to use LinkedIn Conversation Ads to automate Messaging conversations that pre-qualify your leads and prospects for specific offers.

    What Are LinkedIn Conversation Ads?
    If you're struggling to get engagement on social media, it's time to focus on creating conversations. Conversations are important in building the 'know, like, and trust' factor that leads people to do business together. There's

    Continue Reading about How to Use LinkedIn Conversation Ads for Better Conversions →

    How to Use a Pop-Up Facebook Group for Business

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    Want an effective way to promote limited-time offers or events? Have you considered a temporary Facebook group?

    In this article, you'll discover how to run a pop-up Facebook group for business.

    When to Use a Pop-Up Facebook Group
    Unlike regular groups, a pop-up Facebook group is a limited-time experience. Members have the opportunity to learn more about you, your company, and the problems you're trying to solve, with the intention of generating sales for a service or offering. Think of it as a pre-launch event.

    Even more powerful,

    Continue Reading about How to Use a Pop-Up Facebook Group for Business →

    Facebook Launches Ad Testing Tools and New Features for Video

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore Facebook's new tool for testing ad campaigns and the latest updates to video and live-streaming features with special guests, Allie Bloyd and Ian Anderson Gray.
    Tune Into the Social Media Marketing Talk Show
    Listen to the replay of this week's show below. You can also hear the show as an audio podcast on iTunes/Apple Podcast,

    Continue Reading about Facebook Launches Ad Testing Tools and New Features for Video →

    Social Marketing Trends: Wisdom From Gary Vaynerchuk

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    Do you want to create a lasting following online? Wondering which social media platforms you should be using right now?

    To explore the latest trends in social media marketing, I interview Gary Vaynerchuk on the Social Media Marketing Podcast.

    Gary is the CEO of Vayner Media, a full-service digital agency. He's also the host of the #AskGaryVee Show and the author of Crushing It.

    You'll discover how Gary has sustained his online visibility for more than a decade and which platforms he's paying attention to right now. You'll also learn

    Continue Reading about Social Marketing Trends: Wisdom From Gary Vaynerchuk →

    Social Media Marketing

    Industry Report

    In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

    Enter your email to get
    our free report:

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