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    Social Media Marketing

    Industry Report

    In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

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    our free report:

    WeChat for Business: What Marketers Need to Know

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    Are you curious about WeChat? Wondering how to get your business in front of over a billion people on WeChat?

    In this article, you'll discover how WeChat's features can help you market your business.

    Why Marketers Should Consider WeChat
    Is your business looking to raise brand awareness or drive direct customer engagement with Chinese-speaking audiences? Whether you want to enter the China market or reach out to Chinese tourists (who are considered the biggest spenders in the world), the most effective tactic is to adopt the region's most

    Continue Reading about WeChat for Business: What Marketers Need to Know →

    How to Build a Google Data Studio Dashboard

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    Looking for a faster way to visualize and make sense of your marketing metrics? Have you heard of Google Data Studio?

    In this article, you'll learn how to build a reusable report in Google Data Studio.

    Why Use Google Data Studio to Simplify Marketing Measurement Analysis
    When you're a small business with a limited marketing budget, it can be difficult to identify which social media marketing efforts are working the best. Sifting through spreadsheets and Google Analytics reports can be daunting—not to mention time-intensive—if you're not

    Continue Reading about How to Build a Google Data Studio Dashboard →

    LinkedIn Updates Ad Features and Mozilla Blocks Ad Tracking

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore enhanced LinkedIn Advertising features and analytics, why web browsers are blocking third-party tracking, and more. Our special guest on this week's show is AJ Wilcox.
    Tune In to the Social Media Marketing Talk Show
    Watch this week's show:

    httpv://www.youtube.com/watch?v=02WJiL_PXik

    You can also listen to the show as an audio

    Continue Reading about LinkedIn Updates Ad Features and Mozilla Blocks Ad Tracking →

    How to Use Quora for Marketing

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    Do you want to learn more about Quora? Wondering how Quora can enhance your marketing efforts?

    To explore how to use Quora for marketing, I interview JD Prater. JD is Quora's full-time evangelist, a speaker, and host of the Grow with Quora podcast.

    JD shares what Quora can do for your business. You'll also find how to use Quora to establish thought leadership, drive your content marketing, and reach potential customers.

    Read a summary of the interview below. To listen to the interview, scroll to the end of this article.

    Getting

    Continue Reading about How to Use Quora for Marketing →

    How to Get Started With Facebook Business Manager

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    Do you have more than one person handling your Facebook marketing? Wondering how to share access securely to your Facebook pages and ad accounts?

    In this article, you'll discover how to give people access to your Facebook business assets in Facebook Business Manager.

    Create a Facebook Business Manager
    Facebook Business Manager is a powerful tool that allows you to group, manage, assign permissions to, and link your different Facebook properties and data sources (i.e. ad accounts and pixels). It's a fast and safe way to grant team members

    Continue Reading about How to Get Started With Facebook Business Manager →

    How to Use Video Marketing to Increase Your Influence, Visibility, and Sales—Online Training!
    Sale Ends Tuesday!
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    How to Analyze Your YouTube Channel Performance in Google Analytics

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    Want to learn more about how people on YouTube engage with your channel? Wondering which YouTube video links drive the most website traffic?

    In this article, you’ll learn how to set up Google Analytics to analyze and assess the effectiveness of your YouTube marketing.

    Why Use Google Analytics to Track YouTube Channel and Link Traffic
    Google Analytics can track your YouTube traffic in two ways. You can track users who visit your YouTube channel as well as users who visit your website from YouTube.

    When you track YouTube channel

    Continue Reading about How to Analyze Your YouTube Channel Performance in Google Analytics →

    How to Increase Your Facebook Ad Exposure Without Causing Ad Fatigue

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    Wondering how to appear consistently in your audience's Facebook news feed while limiting the impact of ad fatigue? Looking for a Facebook ad campaign you can model?

    In this article, you'll discover how to run a Facebook advertising campaign that consistently puts your business in front of your target audience with unique messaging at every touchpoint.

    Why This Type of Facebook Ad Campaign Is Different
    This type of campaign differs from a regular Facebook campaign in that it only uses the Reach objective and you're not looking for

    Continue Reading about How to Increase Your Facebook Ad Exposure Without Causing Ad Fatigue →

    Instagram Pushes IGTV Growth With Horizontal Video

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore horizontal video support for IGTV and other video broadcasting updates with special guests, Luria Petrucci and David Foster.
    Tune In to the Social Media Marketing Talk Show
    Watch this week's show:

    httpv://www.youtube.com/watch?v=ZjenVXi_caA

    You can also listen to the show as an audio podcast, found on iTunes/Apple Podcast,

    Continue Reading about Instagram Pushes IGTV Growth With Horizontal Video →

    How to Create Content That Attracts Customers

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    Do you need a better content marketing plan? Wondering how to improve your content strategy?

    To explore creative ways to regularly create content, I interview Melanie Deziel. Melanie is a former journalist, storytelling expert, and founder of StoryFuel, a company that helps marketers become better storytellers.

    Discover different ways to create content both on and off of social media. You'll also get tips on what type of content to create and more.

    Read a summary of the interview below. To listen to the interview, scroll to the end of

    Continue Reading about How to Create Content That Attracts Customers →

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    Instagram

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    How to Get LinkedIn Leads Without Advertising

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    Do you need to generate more leads and prospects? Wondering how to identify and nurture leads organically on LinkedIn?

    In this article, you'll find a three-step plan to develop profitable relationships with people on LinkedIn, without spending any money on ads.

    LinkedIn's Role in the Sales Funnel
    I love LinkedIn, but the platform has long felt like the estranged uncle who's wickedly smart and brimming with potential but putters along unremarkably, much to the surprise of the people around him who see what he could be and want him to

    Continue Reading about How to Get LinkedIn Leads Without Advertising →

    Top Marketing Podcasts That Will Make You Smarter

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    Are you looking for some good podcasts to listen to while commuting? Wondering which podcasts are the best?

    We've done the research for you. Below are the top marketing podcasts by category along with important information including what people think about the shows.

    We curated nominations from our community and selected only podcasts that produce content exclusively for marketers. All of these shows are well established, highly rated by listeners, regularly produce content, and are shows we endorse.
    Social Media Marketing

    Continue Reading about Top Marketing Podcasts That Will Make You Smarter →

    How to Reach Local Customers Using Facebook Video Ads

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    Are you trying to get more local customers? Have you tried Facebook video ads targeted to your local market?

    In this article, you'll discover how to use Facebook video ads to reach customers in your area.

    Why Local Businesses Struggle With Facebook Advertising
    In my experience working with hundreds of local business owners, the number-one mistake they make with advertising on Facebook is thinking they can just create an ad offering some sort of discount (i.e., 20% off), boost that out, and the flood gates will open. They're spending

    Continue Reading about How to Reach Local Customers Using Facebook Video Ads →

    YouTube Changes Public Subscriber Counts

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore upcoming changes to YouTube's public-facing subscriber counts and marketers' reactions to Facebook Ads Manager issues with special guests, Owen Video and Gavin Bell.
    Tune In to the Social Media Marketing Talk Show
    Watch this week's show:

    httpv://www.youtube.com/watch?v=FUiMEPiOjq4

    You can also listen to the show as an audio

    Continue Reading about YouTube Changes Public Subscriber Counts →

    Social Media Marketing

    Industry Report

    In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

    Enter your email to get
    our free report: