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    Social Media Marketing

    Industry Report

    In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

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    Instagram Stories Launches New Creative Features

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore the new Create mode for Instagram Stories Camera, the new Instagram app Threads, and more with special guest Jenn Herman.
    Tune In to the Social Media Marketing Talk Show
    Listen to the replay of this week's show below. You can also hear the show as an audio podcast on iTunes/Apple Podcast, Android, Google Play, Stitcher, and

    Continue Reading about Instagram Stories Launches New Creative Features →

    How to Customize Facebook Ads Based on Customer Awareness Principles

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    Looking for a proven strategy to create Facebook ads? Wondering how to deliver different Facebook ads based on peoples' familiarity with your business?

    To explore how to customize Facebook ads based on consumer awareness of your brand, I interview Ralph Burns on the Social Media Marketing Podcast.

    Ralph is the founder of Tier 11, an ad agency focused on providing full-service and "done with you" ads for eCommerce and digital product businesses. He's also a co-host of the Perpetual Traffic podcast.

    Ralph shares the five levels of

    Continue Reading about How to Customize Facebook Ads Based on Customer Awareness Principles →

    How to Get Started With TikTok: A Guide for Marketers

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    Thinking of putting your business on TikTok? Wondering how other brands are using TikTok successfully?

    In this article, you'll discover how to create TikTok video and find examples to inspire you to use TikTok in your own marketing.

    Why Consider TikTok?
    TikTok's growth is fascinating on many levels. For starters, it's the first major social media network that started in China and then spread to the U.S. and the rest of the world. This expansion was expedited when they acquired Musical.ly at the end of 2017.

    Because of this, the

    Continue Reading about How to Get Started With TikTok: A Guide for Marketers →

    5 Ways to Humanize Your Instagram Business Account

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    Want to make your business more memorable on Instagram? Looking for tips to boost brand loyalty with your audience?

    In this article, you'll discover five tips to ensure your Instagram account stands out.

    #1: Give Your Instagram Copy Personality
    When developing an Instagram business profile, most companies focus on the visual aspects of their brand. That approach is certainly understandable considering Instagram is the most visual social network.

    However, it's also important that your communication style reflects your brand's

    Continue Reading about 5 Ways to Humanize Your Instagram Business Account →

    How to Scale Facebook Ad Results With a Tiered Bid Cap and Lookalike Audiences

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    Want a better way to scale your Facebook ad campaigns? Wondering how best to allocate ad spend to your Facebook lookalike audiences?

    In this article, you'll learn how to scale Facebook ads by combining strategic bid capping with Facebook lookalike audiences.

    Why Scale Facebook Lookalike Audiences With a Tiered Bid Cap?
    Imagine the following scenario. For the last 6 months, your business has been seeing a consistent flow of leads from a Facebook ad campaign that has been converting at an average rate of 12%. As your business grows, you

    Continue Reading about How to Scale Facebook Ad Results With a Tiered Bid Cap and Lookalike Audiences →

    Discover the latest tactics and master social media marketing in 2020! Don't miss this event!
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    LinkedIn Enhanced Ads Targeting Tools: What Marketers Need to Know

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore enhanced LinkedIn ads targeting tools, as well as Pinterest business profile and shopping updates with guests AJ Wilcox and Jeff Sieh.
    Tune In to the Social Media Marketing Talk Show
    Listen to the replay of this week's show below. You can also hear the show as an audio podcast on iTunes/Apple Podcast, Android, Google Play,

    Continue Reading about LinkedIn Enhanced Ads Targeting Tools: What Marketers Need to Know →

    Video Marketing Strategy: The Power of Video During the Customer Journey

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    Want to use video marketing more effectively? Looking for a proven video strategy?

    To explore how to develop an effective video marketing strategy, I interview Ben Amos on the Social Media Marketing Podcast.

    Ben is a video marketing expert and host of the Engage Video Marketing Podcast. He coaches video marketers and video producers and his course is called the Online Video Strategy Blueprint.

    Ben shares why marketers should focus on developing a video strategy, the key elements of the customer journey when it comes to video, and

    Continue Reading about Video Marketing Strategy: The Power of Video During the Customer Journey →

    12 Techniques to Reduce Your Facebook Ad Spend

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    Do you want to reduce unnecessary spending on your Facebook ads? Looking for a way to audit your work?

    In this article, you'll discover how to assess and improve your Facebook ad campaign performance—from first click to landing page conversion.

    First, Ensure Your Facebook Campaigns Are Tracking Correctly
    If you see your lead costs rise for your Facebook campaigns, it may be due to a number of budget- and auction-based factors. But if your lead costs shoot up significantly, it's worth checking to see if there's a tracking issue. You don't

    Continue Reading about 12 Techniques to Reduce Your Facebook Ad Spend →

    How to Use LinkedIn to Build a Powerful Network

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    Are you connecting with the right people on LinkedIn? Want to build a stronger LinkedIn network?

    In this article, you'll learn how to make strategic LinkedIn connections to grow your influence and your business.

    Why Build a Selective LinkedIn Network?
    Whether you're an entrepreneur or a business professional, LinkedIn is the perfect social media platform to grow your business network. The platform is deliberately designed to encourage you to make connection requests to people you already know.

    The key to building a powerful LinkedIn

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    How to Write Facebook Ads That Convert

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    Want your Facebook ads to move people to action? Looking for a framework to help?

    In this article, you'll discover how to develop and compose Facebook ad copy that converts and sells your products.

    #1: Research Customer Needs and Preferences in Facebook Groups
    Marketers often talk about how hard it is to get accurate customer research data. That's because customers are usually too busy to fill out survey forms or simply aren't interested.

    But Facebook groups can come to your rescue here. You can join groups where your target customers

    Continue Reading about How to Write Facebook Ads That Convert →

    New Facebook Live Tools: What Marketers Need to Know

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore new Facebook Live tools with Luria Petrucci.
    Tune In to the Social Media Marketing Talk Show
    Listen to the replay of this week's show below. You can also hear the show as an audio podcast on iTunes/Apple Podcast, Android, Google Play, Stitcher, and RSS.

    

    Watch the replay of this week's show below.

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    TikTok: What Marketers Need to Know

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    Are you curious about TikTok? Wondering how to use TikTok for your marketing?

    To explore what marketers need to know about TikTok, I interview Rachel Pedersen on the Social Media Marketing Podcast.

    Rachel is an organic social marketing pro and host of the Social Media Secrets podcast. Her new book is called, I Need Attention.

    Rachel shares how TikTok works, how marketers can develop content for TikTok, and more.

    Listen to the Podcast Now
    This article is sourced from the Social Media Marketing Podcast, a top marketing podcast.

    Continue Reading about TikTok: What Marketers Need to Know →

    IGTV for Business: New Research for Marketers

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    Thinking about adding IGTV to your marketing activities? Want to know how other businesses and marketers are finding success with IGTV?

    In this article, you'll discover insights from new research that shows what types of businesses use IGTV, how marketers are reaching IGTV viewers in the Instagram feed, and more.

    Why Consider IGTV?
    According to Cisco, there will be 1.9 billion internet video users, representing 80% of internet traffic, by the end of 2021.

    Social media trends back this statement up. SimilarWeb research reveals that

    Continue Reading about IGTV for Business: New Research for Marketers →

    Social Media Marketing

    Industry Report

    In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

    Enter your email to get
    our free report: