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    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 39-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.

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    How to Keep People Watching YouTube Videos to the End

    Want more people to watch your videos on YouTube? Wondering how to structure a YouTube video that keeps viewers engaged?

    In this article, you’ll discover how to keep people watching YouTube videos to the end.

    Why You Should Create Long-Form, Engaging YouTube Content

    Social media marketing is all about building relationships with your audience. You want to project a relatable image and tell stories that are meaningful to potential customers.

    Long-form video content gives you the space to tell those stories and build those

    Continue Reading about How to Keep People Watching YouTube Videos to the End →

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    How to Build a Brand on Instagram That Stands Out and Thrives

    Are your prospects or customers on Instagram? Want to build a presence that draws the right audience to you?

    In this article, you’ll learn how to attract followers who become raving customers and tell others about you.

    #1: Use a Brand Style Guide to Underscore Branding in Your Content

    To create content that customers and fans can easily recognize on Instagram, start with a style guide. A great style guide summarizes all of the creative elements that define your brand including visuals and copy.

    To define copy standards, think

    Continue Reading about How to Build a Brand on Instagram That Stands Out and Thrives →

    Social Media Marketing Trends for 2023: Predictions From the Pros

    Want to discover emerging marketing trends that you can put to work right away? Wondering what top marketers think will matter in 2023? 

    In this article, 28 marketing experts share their predictions to help you remain relevant and gain a competitive edge.

    2023 Content and Marketing Strategy Trends

    #1: Short-Form Video Leads Content Mix

    Without question, the one major platform shift that’ll quickly separate the brands that succeed and those that fail in 2023 is going to be short-form video. 

    Even LinkedIn is

    Continue Reading about Social Media Marketing Trends for 2023: Predictions From the Pros →

    The Conference You’ve Been Waiting For

    Social Media Marketing World

    As a small business marketer, you can probably only pick one or two events to attend each year. Get back into the game with an unbeatable conference experience and expert training at Social Media Marketing World in sunny San Diego, California—from your friends at Social Media Examiner.

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    How to Govern a DAO

    Are you thinking of starting a decentralized autonomous organization (DAO)? Are you wondering how to manage and govern in a decentralized way? 

    In this article, you’ll discover the ins and outs of governing a DAO.

    When to Use a DAO Structure vs. a Traditional Business Structure

    If the primary goal you're trying to accomplish for an organization is to create a vehicle for profit maximization and redistribution to shareholders, then a traditional corporate structure will work pretty well.

    Alternatively, if you want to create

    Continue Reading about How to Govern a DAO →

    How to Get Facebook Ads Working for You in 2023

    Are your Facebook ads underperforming? Wondering what can be done to increase your conversions?

    In this article, you’ll discover a Facebook ads strategy that really works.

    Running Facebook Ads in 2023

    A few years ago, Facebook advertising dominated the social media marketing landscape. It was much easier to get Facebook ads working.

    Then… things got quieter. What happened?

    Facebook ads got expensive and there was more competition for ad space on Facebook and Instagram. It was harder to get a return on your ad spend.

    But

    Continue Reading about How to Get Facebook Ads Working for You in 2023 →

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    Social Media Marketing Industry Report

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    How to Report Fake Accounts on Instagram, Facebook, LinkedIn, YouTube, Twitter, and TikTok

    Are people pretending to be you or your business on popular social platforms? Wondering how to report profiles that steal your content? 

    In this article, you’ll discover how to find and report fake accounts.

    Why It’s Important to Seek Out and Report Fake Accounts and Profiles from Impersonators

    Maintaining a healthy brand reputation is critical across marketing channels, especially social media platforms. When you try to protect your brand reputation, your business appears more trustworthy, which can help you convert and retain

    Continue Reading about How to Report Fake Accounts on Instagram, Facebook, LinkedIn, YouTube, Twitter, and TikTok →

    14 Ways to Use Instagram Stories Highlights for Marketing

    Do you use Instagram to promote your products or services? Looking for creative ways to use Instagram Highlights?

    In this article, you’ll find business examples of Instagram Highlights albums that deliver ongoing value to prospects and customers.

    Best Practices to Create Instagram Stories Highlights

    Before jumping into strategies for creating your own Instagram Stories Highlights, let’s cover some best practices for this content type. Keep these guidelines in mind to maximize the results from your brand’s highlights.

    Curate

    Continue Reading about 14 Ways to Use Instagram Stories Highlights for Marketing →

    Using NFTs for Fundraising: What Businesses Need to Know

    Want to raise funds for a business idea? Wondering how NFTs could help you, without having to give away a portion of your business?

    In this article, you’ll discover how to use NFTs to fund a business venture.

    #1: Using NFTs for Fundraising: Unique Advantages

    Fundraising via NFTs offers distinct advantages to parties on both sides of the venture: entrepreneur and investor.

    Entrepreneurial Advantages to Using NFTs for Fundraising

    One of the biggest problems with the traditional way businesses raise seed funds is that it forces

    Continue Reading about Using NFTs for Fundraising: What Businesses Need to Know →

    Using YouTube to Generate Leads

    Need more qualified leads from your video content? Wondering how to create YouTube videos that people want to watch and that help sell your business?

    In this article, you’ll discover how to use YouTube videos to generate organic leads.

    How YouTube Supports Businesses Differently From Other Social Networks

    Marketers work across so many different social networks: Instagram, TikTok, Facebook, Pinterest, Twitter, even smaller networks like Discord and Mastodon. They all have their own features, demographics, and opportunities.

    But

    Continue Reading about Using YouTube to Generate Leads →

    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 39-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.

    Enter your email to get
    our free report: