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    Social Media Marketing

    Industry Report

    In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

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    our free report:

    How to Develop Superfans Who Gladly Evangelize for You

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    Do you want to create superfans for your business? Wondering how to develop the kind of connected community that can elevate your brand?

    To explore how to develop superfans who will gladly evangelize anything for you and your business, I interview Pat Flynn on the Social Media Marketing Podcast.

    Pat is an active keynote speaker and host of the popular Smart Passive Income podcast. He's the author of Will It Fly? and his latest book is Superfans: The Easy Way to Stand Out, Grow Your Tribe, and Build a Successful Business.

    Pat shares why

    Continue Reading about How to Develop Superfans Who Gladly Evangelize for You →

    How to Use Memes: A Guide for Marketers

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    Looking for a fun way to engage people on social media? Have you considered using memes in your marketing?

    In this article, you'll discover how your business can use memes to engage and connect with people.

    4 Reasons to Include Memes in Your Social Media Content
    In a time when many consumers skip ads whenever they can, marketing with humor and familiar media can engage hard-to-reach consumers. For professional storytellers—digital marketers, entrepreneurs, entertainers, and creative pros—meme marketing can be an extremely low-cost way to

    Continue Reading about How to Use Memes: A Guide for Marketers →

    How to Use LinkedIn Website Demographics as a Marketing Tool

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    Want to learn more about the professional traits of your website visitors? Are you using LinkedIn's Website Demographics tool?

    In this article, you'll discover how to use LinkedIn Website Demographics to reveal useful information about people who visit your website.

    Why Use LinkedIn Website Demographics?
    What marketers want is a way to understand who their website visitors are. This demographic data is generally available only when visitors convert and leave their personal information on your web forms. But what about all of the people

    Continue Reading about How to Use LinkedIn Website Demographics as a Marketing Tool →

    Facebook Ad Placements for Marketers: How to Make the Right Choices

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    Are you wondering which Facebook ad placements you should choose? Looking for some guidance to improve your ad performance?

    In this article, you'll find a guide to all of Facebook's advertising placements and discover how to edit your placements to deliver the best results for your campaign.

    What Is Facebook Ad Placement?
    Facebook calls the different places in which they can show your ads placements. You set your placement at the ad set level of your campaign, and depending on your campaign objective, your ads can appear on Facebook,

    Continue Reading about Facebook Ad Placements for Marketers: How to Make the Right Choices →

    Facebook and the FTC: What the Agreement Means for Marketers

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore details of the FTC settlement agreement with Facebook and what it means for marketers with special guest Mari Smith. Jeff Sieh will also be joining us to talk about Pinterest news.
    Tune In to the Social Media Marketing Talk Show
    Listen to the replay of this week's show below. You can also hear the show as an audio podcast on

    Continue Reading about Facebook and the FTC: What the Agreement Means for Marketers →

    How to Improve Your Social Media Marketing Strategy—Expert Training! Don't miss this event!
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    How to Succeed With LinkedIn Ads

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    Do you want to create successful LinkedIn ad campaigns? Wondering how to get started with LinkedIn ads?

    To explore how to succeed with LinkedIn ads, I interview AJ Wilcox. AJ is the world's leading LinkedIn ads expert and author of LinkedIn Ads Demystified. He's also the founder of B2Linked.com, a LinkedIn ads agency.

    AJ shares how to create and customize LinkedIn ads for different audiences. You'll also learn about LinkedIn's different ad formats and more.

    Read a summary of the interview below. To listen to the interview, scroll to

    Continue Reading about How to Succeed With LinkedIn Ads →

    5 Facebook Tools to Optimize Your Facebook Ad Campaigns

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    Want better results from your Facebook ads? Looking for ways to optimize your ads?

    In this article, you'll explore five free Facebook tools to help you improve your Facebook ads' performance.

    #1: Facebook Creative Hub Tool
    The creative you use in your Facebook ads has a huge impact on ad performance. No matter how good your offer or copy is, if your ad creative doesn't grab your audience's attention in the news feed, you're unlikely to get any traction.

    Facebook's Creative Hub is designed to help you improve your ad creative and build

    Continue Reading about 5 Facebook Tools to Optimize Your Facebook Ad Campaigns →

    How to Get More Social Media Engagement on Any Platform

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    Want to improve your engagement on social media? Wondering how to keep the conversation going with your followers?

    In this article, you'll discover how to get your audience to engage with your social media posts, videos, and live videos.

    The 3 Rules of Social Media Engagement
    Before jumping into the tips, let's make sure you've got the right baseline. There are three rules of engagement you must follow. Without this foundation, nothing else will work.
    Be Consistent
    I know, I know… You've heard it before. And that's because it's true.

    Continue Reading about How to Get More Social Media Engagement on Any Platform →

    How to Create an Instagram Content Plan for Your Business

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    Do you want to improve your organic Instagram content? Looking for an Instagram content marketing guide to follow?

    In this article, you'll find out how to plan, create, and optimize Instagram content for your business.

    #1: How to Establish a Content Theme for Your Instagram Profile
    The first step to running a successful Instagram account is to plan your content. Because Instagram is a visual platform, start by defining the look and feel of your business profile.

    When creating a theme for Instagram, you'll need to give some thought

    Continue Reading about How to Create an Instagram Content Plan for Your Business →

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    Twitter Rolls Out Improved Conversation Features

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    Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

    On this week's Social Media Marketing Talk Show, we explore Twitter's newly enhanced and improved conversation features with special guest, Dan Knowlton.
    Tune In to the Social Media Marketing Talk Show
    Listen to the replay of this week's show below. You can also hear the show as an audio podcast on iTunes/Apple Podcast, Android, Google Play, Stitcher, and RSS.

    

    Watch the replay of

    Continue Reading about Twitter Rolls Out Improved Conversation Features →

    How to Get Your Videos Discovered on YouTube

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    Is YouTube video part of your marketing plan? Want more people to find and watch your videos on YouTube?

    To explore how to get your videos discovered on YouTube, I interview Tim Schmoyer. Tim is a YouTube expert whose channel has 500,000 subscribers. He hosts the Video Creators podcast and his course is called Video Labs.

    Tim shares which factors help increase the likelihood that your video becomes discoverable on YouTube. You'll also find out how to improve YouTube audience retention.

    Read a summary of the interview below. To listen

    Continue Reading about How to Get Your Videos Discovered on YouTube →

    Beware of Facebook Groups. Long Live Communities!

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    I believe communities are essential for businesses.

    When I heard Mark Zuckerberg say, "Groups are at the heart of the experience" at the 2019 F8 conference, I wondered, "What's Mark's real objective here?"

    Today, I'd like to explore whether marketers, creators, or businesses should entrust their communities to Facebook.

    But first, a story.

    Back in the Day… Facebook Was for Us All
    In the early days, there were transformational opportunities for nearly any business that was involved with Facebook.

    By 2009, businesses were coming

    Continue Reading about Beware of Facebook Groups. Long Live Communities! →

    Social Media Marketing Strategy: A Modern No-Nonsense Guide

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    Wondering how to create an effective social media strategy? Looking for a current, proven guide to follow?

    In this article, you'll find a step-by-step plan for developing a social media marketing strategy that really works—all based on modern marketing principles.

    How This Social Media Marketing Strategy Works
    This social media marketing strategy works by mapping your social media activity to guide your ideal customer through their journey from prospect to paying customer.

    The model is based on a simple marketing funnel that breaks

    Continue Reading about Social Media Marketing Strategy: A Modern No-Nonsense Guide →

    Social Media Marketing

    Industry Report

    In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

    Enter your email to get
    our free report: