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    Social Media Marketing

    Industry Report

    In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

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    6 Ways to Grow Your Business With Content

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    Are you wondering why your business needs content? When you produce high-quality content, it's a gift to your audience that they appreciate.

    If you think of your business as a rocket, content is the fuel that moves it forward. Be sure to watch this edition of Social Media Examiner TV where I'll share 6 effective ways to grow your business with content and take it to the stratosphere.

    Share your feedback and see the show notes below!

    https://www.youtube.com/watch?v=YGfSUN1bufI

    Continue Reading about 6 Ways to Grow Your Business With Content →

    Social Media Marketing Society

    11 Ways to Find New Content for Your Social Strategy

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    Is your business running out of content ideas?

    Content is the fuel for your social media rocket ship and the foundation of any solid presence in the social sphere. Your content cannot be everything to everyone; however, you can be relevant and provide value to your target market.

    Generating compelling content that people want to consume can increase your website traffic and help you attract and retain a dedicated following. In order to produce quality content, you're going to need a good source of raw material to continually draw

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    More Social Networking Options: This Week in Social Media

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    Welcome to our weekly edition of what's hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.
    What's New This Week?
    Facebook Launches Photo Tagging for Pages: "For now, only Pages within the Brands & Products or People categories brands, can be tagged in photos." But Facebook is looking to "expand this functionality to more Page categories over time."

    Continue Reading about More Social Networking Options: This Week in Social Media →

    How to Turn Your Local Customers Into Raving Fans

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    In this video I interview Ramon De Leon, the managing partner of six Domino's Pizza franchises in Chicago. As you can imagine, this is a very competitive market. But Ramon uses some unique social media marketing tactics that make the difference.

    Ramon shares these marketing tips and shows businesses how to use social media to attract local customers and turn them into raving fans.

    Be sure to check out the takeaways below after you watch the video.

    Continue Reading about How to Turn Your Local Customers Into Raving Fans →

    6 Tips for Starting an Online Community

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    Are you considering building an online community? In order to build a strong community, there are a few key factors every business should take into consideration.

    This article will assist you in gathering the building blocks for a strong online community.
    #1: Know Your Audience
    Every business should begin its focus on its audience, the customers. No online community can exist without a firm foundation and if your online community is to truly succeed, you need to know the demographics of your target audience.

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    Learn How to Bring in More Revenue, Attract Better Leads, and Increase Exposure for your Company or Clients in the Social Media Marketing Society!
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    How to Build a Free Social Media Monitoring Dashboard

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    Do you need a better way to manage the monitoring of your social media? Don't want to spend a lot of money? How about a free alternative?

    Keep reading to learn how...

    Google Alerts has its uses, but it is simply not effective as a stand-alone tool for monitoring social media conversations on a day-to-day basis. Dozens of paid options exist, including Radian6, SAS and Lithium.

    However, with an RSS reader and some Internet savvy, you can build a powerful social media listening post at no cost. This article will show you how.

    Knowing

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    19 Ways to Use Images to Enhance Your Blog

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    Do you want to know the secrets to successful blogging? Of course the best blogs are built on top of outstanding content. This draws readers in and keeps them engaged.

    But the real secret is a little deeper. Successful bloggers also know how to use visuals.

    In this article, I'll show you 19 ways to use images that will make your blog appealing to read, keep readers coming back for more and increase your credibility.
    Design Essentials
    First let's look at how to use images and design for your blog.

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    5 Ways to Use Twitter to Connect With Local Customers

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    Does your business rely on local customers? Are you looking for ways to make your business more visible in your neighborhood?

    You know that the Internet puts your business within a few keystrokes of people anywhere around the world. But did you know that social media tools, especially Twitter, help you pinpoint people who live and work in your neighborhood?

    Twitter allows you to locate people who live or tweet in your city or neighborhood, people you know, as well as people you don't yet know. This makes Twitter the ideal tool for

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    Content Tools: This Week in Social Media

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    Welcome to our weekly edition of what's hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.
    What's New This Week?
    Storify Is Now in Public Beta: This is a curation tool that gathers content from various social media platforms to create your own story. You can then create a widget of this story to embed it in your website. And now anyone can create an account to "Storify" an event or social media conversation.

    Continue Reading about Content Tools: This Week in Social Media →

    Worth Exploring:

    Instagram

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    YouTube

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    Linkedin

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    Social Media Marketing Industry Report

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    How Mashable Evolved Into a Major Media Company

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    In this video I interview Adam Ostrow, editor in chief of the successful blog Mashable. Adam shares insights into how Mashable evolved into a major media company.

    He also talks about how blogging has transformed the world of media and the social media trends you need to follow.

    Be sure to check out the takeaways below after you watch the video.

    Continue Reading about How Mashable Evolved Into a Major Media Company →

    How to Build Your Twitter Tribe

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    Do you want to build a loyal and engaged Twitter following (a tribe if you will)?

    If so, this article is for you. It will show you how to find people and what to do to engage them.
    Find the right people—build the right community
    This is a tricky headline. As if there's something like the "right" community waiting for you out there. Yet focusing firmly on the people you want to interact with will pay off greatly. Following those who show a real connection to your niche is key to getting the return out of your Twitter conversations.

    A

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    Do You Have Social Media Clout?

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    When Content Science sends their quarterly e-newsletter to their mailing list, their email open rate is 50%.

    "Well, of course," I hear you saying. "Sending an e-newsletter to subscribers who have opted in would most certainly have a fairly high open rate."

    Exactly.

    So why would you want to broadcast your online message to millions of people who couldn't care less, and be happy with a 3% click-through rate? Why are you still marketing online the same way you marketed offline?

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    How Social Media Helps Journalists Break News

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    Social media is transforming the way journalists break news.  Consider Robert Hernandez. He was searching for video on YouTube of the Bahrain protests.

    He used filters to find videos from Bahrain and then sorted to find the most recent uploads. The top result had just been uploaded and had yet to be viewed. He watched it.

    The shaky video was taken by someone in a crowd holding a cell phone. It shows a protester who gets shot and killed.

    Record. Upload. View.

    Without a news crew standing nearby, this death may have gone unnoticed and

    Continue Reading about How Social Media Helps Journalists Break News →

    Social Media Marketing

    Industry Report

    In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

    Enter your email to get
    our free report:

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