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    Social Media Marketing

    Industry Report

    In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

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    Is RockMelt the Social Web Browser of the Future?

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    Could your web browser replace the need to visit Facebook, Twitter and LinkedIn on a regular basis? To find out the answer, keep reading...

    Web browsers have changed considerably over the past 15 years. From Internet Explorer to the upstart Mozilla stealing their thunder and most recently Google rearing its head with an ultra-fast browser, Chrome, the field of play is starting to get crowded.

    Obviously, that means it's time for a new name to join the fray—and with a social twist.

    Enter RockMelt.

    RockMelt is a different breed of

    Continue Reading about Is RockMelt the Social Web Browser of the Future? →

    YouTube Marketing Summit

    The Top Social Media Tool for 2011 is…

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    If you heard about a marketing strategy that could substantially lower your marketing expenses and return 600% or more of your investment, would you be interested in learning more about it?

    When Social Media Examiner surveyed 1,900 marketers in 2010, half said they wanted to learn more about this strategy.

    Of those just starting out in social media marketing, 65% wanted to learn more about it. And 81% of all the marketers surveyed said they would definitely increase their use of this strategy.

    No, it's not Facebook, Twitter, LinkedIn

    Continue Reading about The Top Social Media Tool for 2011 is… →

    30 Social Media Predictions From 30 Social Media Pros

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    How will social media impact marketers and businesses in 2011? We sought expert opinions from a wide range of pros you're likely familiar with.

    Since we started Social Media Examiner in October 2009, we've published more than 280 articles. These original posts were written by dozens of social media professionals.

    We decided to tap their knowledge and expertise to see what's likely coming next year. Here are their predictions for where social media is headed in the next 12 months.

    Continue Reading about 30 Social Media Predictions From 30 Social Media Pros →

    Internet Television: The Future is Now Here

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    In this video I interview Jim Louderback, CEO of Revision3, an internet television network. Revision3 produces 20 shows for 18-34 year old guys (think technology, music, and culture) which are distributed online.

    Jim shares how Revision3 came about in 2005 and how the web allowed them to create television without the overhead of a cable network.  You'll hear how Revision3 uses the web and social media to find an audience.

    Be sure to check out the takeaways below after you watch the video.

    Continue Reading about Internet Television: The Future is Now Here →

    3 Ways to Close the Gap Between Social Media and Direct Response

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    Does the phrase direct marketer conjure up sleazy images? If you thought yes, you're not alone.

    Both social media marketing and direct response marketing place a focused pitch on the right list (prospects) and understanding what they want in order to engage them with relevant information that will get them to buy from you.

    So why are social media and direct response considered mutually exclusive?

    Jonathan Fields, author of Career Renegade, put a stake into the hearts of social media "purists" when he said, "Those making the most money

    Continue Reading about 3 Ways to Close the Gap Between Social Media and Direct Response →

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    How to Use Blog Commenting as a Networking Superweapon

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    When it comes to driving awareness through social media channels, most marketers think about using tools like Facebook, Twitter and YouTube videos to reach key audiences.

    But very few think of leaving a comment on a blog as a strategy to driving awareness—and potentially, down the road, garnering leads.

    Wait, how can leaving a comment on a blog drive awareness (or leads) for your brand? You might be surprised at how effective this strategy can be, given the right circumstances. B2B organizations, for example, are often positioned well to

    Continue Reading about How to Use Blog Commenting as a Networking Superweapon →

    Washington Redskins Kick-Off Foursquare to Reward Loyal Fans

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    Washington Redskins fans are some of the most devoted when it comes to supporting their team, donning full Native American headdresses, painted faces and hog noses.

    These loyal fans now have an arguably easier way of showing their support—and connecting with each other—through Foursquare.

    In a pilot for the 2010 football season, the NFL team rolled out Foursquare as a way to reward fans for attending home games or rallies during out-of-town games.

    The results beat expectations. By December, Redskins fans had logged more than 20,000

    Continue Reading about Washington Redskins Kick-Off Foursquare to Reward Loyal Fans →

    7 Ways to Improve Your Blog SEO with Inbound Links

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    Are you looking for innovative ways to improve your search engine rankings?

    In an earlier post I talked about the need to fully optimize your website and blog posts for search engines.

    However, content optimization will only take you so far. For a website to really take off in the search engine rankings, it needs to generate incoming links from relevant and reputable websites. And you have little control of incoming links.

    To increase the likelihood of obtaining high-quality incoming links, here are seven things you can do:

    Continue Reading about 7 Ways to Improve Your Blog SEO with Inbound Links →

    What is the Greatest Gift You Have Ever Received?

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    Today is Christmas. This is perhaps the most celebrated holiday in the entire world.

    Gift giving is core to the message of Christmas. For unto this world a child was born, a gift for all mankind who believe. If you celebrate this holiday, I want to wish you and yours a blessed Christmas.

    Now to my question...

    I've had a lot of time to think lately. Why?

    Continue Reading about What is the Greatest Gift You Have Ever Received? →

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    The Best Ways to Make Your Brand Social

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    In this video I interview David Armano, Senior Vice President at Edelman Digital where he has worked with clients such as BlackBerry, eBay and MGM.

    David explains why you need to become a social business before you can become a social brand. You'll also find out where to start your social business planning and what to expect in the future.

    Be sure to check out the takeaways below after you watch the video.

    Continue Reading about The Best Ways to Make Your Brand Social →

    How to Select a Facebook Community Manager

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    The key to a successful Facebook page is to make sure you have a plan. Specifically, it's crucial that you have a strategy to build your fan base, experiment with promotional opportunities (including Facebook advertising) and customize your page to build brand awareness.

    Although there's a lot to consider when growing a successful Facebook page, the rewards of brand exposure, loyal fans and increased revenue are well worth your time and effort!

    One way to streamline the time and resources that you put into your Facebook page is to assign

    Continue Reading about How to Select a Facebook Community Manager →

    Using Facebook Credits for Loyalty Programs and Beyond

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    At the Facebook f8 conference earlier this year, founder and CEO Mark Zuckerberg unveiled Open Graph as “the most transformative thing we’ve ever done for the web” and with that announcement, the disparate strands of the world wide web became more tightly woven.

    At the time, and to my surprise, mention of Facebook Credits was minimal at best—but as more information becomes available, it’s my prediction that Facebook Credits will be the NEXT major step Facebook takes toward unifying the online experience from simple, social interactions to

    Continue Reading about Using Facebook Credits for Loyalty Programs and Beyond →

    Top 75 Apps for Enhancing Your Facebook Page

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    Have you customized your Facebook page?  There are thousands of apps that can help you engage with your fans.  In this article I'll focus on the top 75 Facebook apps.

    These apps allow you to customize your landing tabs, add your blog, add videos and photos, add chat, add polls, contests, geolocation, scheduling, email, ecommerce and much more.
    Why Facebook Apps?
    Why add apps to your Facebook Business (Fan) page? By customizing your Fan page with apps, you can significantly enhance the user's experience. And, the more you keep your fans

    Continue Reading about Top 75 Apps for Enhancing Your Facebook Page →

    Social Media Marketing

    Industry Report

    In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

    Enter your email to get
    our free report:

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