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    Social Media Marketing

    Industry Report

    In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

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    How Ford Uses Social Media to Improve Its Brand (Video)

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    In this interview I talk with Scott Monty—head of social media for Ford Motor Company—and the man in charge of Ford's social media presence and initiatives like TheFordStory.com.

    When you think of Ford, you might think "old American car company." However, under the direction of Scott Monty, Ford has become one of the leading big businesses in America using social media to connect directly with consumers. And it certainly seems that Ford is on the right track to success, recently reporting 1 billion dollars in profit!

    In this video, you'll

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    How to Add Retweet Buttons in Your PDF Documents

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    Yes, Twitter is hot.  Have you noticed this growing trend: retweet buttons showing up on websites everywhere?

    Did you know you can add retweet buttons inside your PDF files?  The benefit: readers can effortlessly share your great work with their Twitter followers—just by clicking a button in your PDF file.

    Below I lay out how to do this in six simple steps.  By the way, if you like this article, please click the retweet button you see above.

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    10 Tips for Creating Buzz With Facebook Events

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    Whether you attend events via Facebook and/or you host your own, this post should interest you. The Facebook Events application is one of the most powerful tools on the platform and there is a fine art to using it effectively.

    When setting up the event as an organizer, I highly recommend you leave all the default settings the way they are – that is, allow guests to invite others, upload photos, write on the wall, etc. The reason is that every one of these activities creates news items that go out into the feeds of those individuals and their

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    How Comcast Supports Customers With Social Media (Video)

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    In this interview I talk with Frank Eliason—the senior director of national customer care for Comcast—and the man behind @ComcastCares.

    You may have heard that Comcast is on Twitter, but Frank talks about the channels Comcast monitors and how they engage customers. Frank mentions a concept called "peers helping peers." In the video Frank also talks about what types of employees are best for handling Twitter support. Frank shares how Twitter helped Comcast rapidly identify a problem during the NHL playoffs in less than three minutes. He

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    6 Blog Add-Ons That Spur Social Media Activity

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    Got a blog? Are you on Facebook or Twitter? How about your readers—are they using social networks?

    Want to make it easy for readers to share your great content with their tribes? If so, keep reading as I share six social media add-ons you can effortlessly integrate into your blog today. Your immediate result: much better engagement with your readers. And by the way, I've used them all—many on this very site.

    An aside... The key to encouraging social activity is making it easy for people to act. The less friction there is between desire

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    Top Tips for Using Facebook for Business (Video)

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    The topic of this show is Facebook—and how it can help your business.

    And the special guest is Mari Smith, a relationship marketing and Facebook expert. In this video Mari shares her expertise on Facebook and how businesses can immediately benefit from the world's largest social network.

    This video was is a recording of a recent live video broadcast. You will notice Mari and I speaking via video and participants entering their questions into a chat window.

    VIEW VIDEO HERE NOW:

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    Is Social Media Marketing Measurable? The Big Debate.

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    I'm sure you've come across these objections… "Where's the money?" "Prove to me social media marketing works." "Show me the metrics!" If you're just getting started with social media marketing, get ready—these challenges are coming. Perhaps you've asked them yourself.

    "It's not possible to quantify social media marketing," says one pundit. "Anything can be measured," says another. Then come the phrases such as return on invested time, return on objective, return on participation, share of voice, and the list goes on endlessly.

    If you're a

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    5 Must-Read Social Media Marketing Studies

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    A lot is happening in the world of social media. Here's a quick summary of recent major research findings:
    #1: By 2010, 26 Million (1 in 7) U.S. Adults Will Use Twitter Monthly
    A new study by eMarketer surpasses their previous estimates of Twitter usage. The study, conducted just last month, found the following: “In 2009, there will be 18 million U.S. adults who access Twitter on any platform at least monthly. That represents a 200% increase over 2008 levels. Usage will reach 26 million U.S. adults in 2010, a further 44.4% climb.”

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    The 5 Essential Pillars of a Social Media Campaign

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    The biggest mistake marketing and brand managers make when approaching social media is not thinking of the social web in the same strategic light as everything else they produce.

    Social media is no more a one-off playground for brands than television advertising, direct mail campaigns or customer relationship management programs. It's serious business and should be treated as such.

    The following question then becomes relevant: "How do we think about social media strategically?" The good news is that it's not that difficult, provided your

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    Coach Deb Talks Twitter in Video Interview

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    The topic of this show is Twitter—and how it can help your business.

    And the special guest is Deborah Cole Micek, better known as 'Coach Deb." She's the author of the book Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Marketing Online.

    Deb has tens of thousands of followers at Twitter.com/coachdeb, and she's been featured in The Wall Street Journal and has written for Entrepreneur Magazine.

    VIEW VIDEO HERE NOW:

    What did you think about the video? What are your thoughts on

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    Chat Live With Social Media Gurus Via Video

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    On Monday October 12th, 2009, Social Media Examiner is sponsoring four hours of live video chats with leading social media superstars Mari Smith, Jason Falls, Chris Garrett and Denise Wakeman.

    Here's how to participate: Simply click here to enter the live video broadcast room (login with your Twitter ID or as a guest).

    Here's the line up:

    7am Pacific (10am Eastern): Join Chris Garrett (co-author of ProBlogger) and Michael Stelzner
    9am Pacific (Noon Eastern): Denise Wakeman (The Blog Squad) and Michael Stelzner
    11am Pacific (2pm

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    The Marketing Power of the Retweet: An Interview With Dan Zarrella

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    I recently sat down with Dan Zarrella. Dan is a social media and viral marketing scientist. He's also the author of the brand-new book coming out called The Social Media Marketing Book by O'Reilly.

    What's really unique about Dan is that he makes science practical for the social media world. He takes a deep look at what's going on with social media activity and he extracts knowledge or nuggets that are really amazing and very helpful for marketers.

    Dan has contributed to major websites like Mashable, Copyblogger and ProBlogger. He has also

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    Social Media Marketing

    Industry Report

    In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

    Enter your email to get
    our free report: