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    Social Media Marketing

    Industry Report

    In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

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    3 Simple Steps for Creating Social Media Visibility

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    It's been said visibility equals opportunity.

    No matter how great your product, service or business is, if your prospective customer can't find you on the web, it's like you don't exist.

    As you know, anyone who has access to the Internet (at last count, there were 1.8 billion people), uses it to find solutions to their problems.

    Here's a three-step formula to get you started creating a visible presence on the web, resulting in more opportunities for your business: leads, prospects, sales, media queries, speaking gigs and joint

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    The Biggest Social Media Mistakes (a Jay Baer Interview)

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    In this video I interview Jay Baer of Convince And Convert. Jay provides social media consulting to leading businesses.

    In this video, Jay offers social media tips to help businesses succeed.

    You'll learn why Jay talks of "Noah's ark" in social media and why Twitter and Facebook are not a social media strategy. He shares a wealth of information. Be sure to see the other takeaways below.

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    How to Cash In On Your Passion With Social Media

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    Have you heard of Joseph Campbell?

    He was the famous mythologist—author of The Hero With a Thousand Faces and many other books—who told us all to “follow your bliss” in his Power of Myth PBS specials with Bill Moyers in the late 1980s.

    “That’s all well and good,” you may have thought at the time. “But I have to make a living. How do I make money by following my bliss?”

    If you’ve been asking that question for the past 20 years, you’ll be happy to know that someone has finally answered it. Gary Vaynerchuk has written a book to teach us

    Continue Reading about How to Cash In On Your Passion With Social Media →

    Foursquare: Are You Checking Out the Hottest Social Media App?

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    There was an overwhelming number of users checking in using Foursquare at the South by Southwest Conference (SxSW), held in Austin, Texas recently.  The application changed itself up a bit for its second conference appearance, allowing users not only to check in at buildings, but at each event at the conference.

    It is mind-boggling to think that the now-famous location-based app launched at the very same conference only a year ago. Geo-location apps like Foursquare and Gowalla took center stage at the event, with Foursquare being the clear

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    3 Twitter Marketing Ideas That Avoid Marketing

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    Are you marketing to people on Twitter? You know, pitching your wares?  Perhaps there's a better way...

    In this article I'll present three ideas that will draw customers to you without that nasty marketing aftertaste.

    One of the reasons social media is so valuable to businesses is that it offers a chance to show you're listening.  As a result, you can gauge customer sentiment, turn prospects into clients and turn customers into brand evangelists.

    Continue Reading about 3 Twitter Marketing Ideas That Avoid Marketing →

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    12 Tips to Engage People on Twitter

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    Are you a newcomer to Twitter? Do you need a little help crafting tweets to engage people in meaningful conversations?

    You can start a conversation on Twitter in many different ways, but they all come back this: be yourself and find the right tone to engage with people you want to get to know better.

    In this post I'll explore some easy ways to start Twitter conversations.  You’ll see just how easy it is to take this first step in networking on Twitter in fewer than 140 characters at a time.

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    21 Creative Ways To Increase Your Facebook Fanbase

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    If you build a Facebook Page, will fans come? This is the great hope for many businesses. However, fans do not magically appear from the Facebook mist.

    People must be lured to your fan page. And there are some good and bad ways to go about doing this. In this article, I'll share a big myth and 21 ways to drive more fans to your Facebook fan page. (Though Facebook recently changed the “Become A Fan” button to the new, omnipresent “Like” button - and a fan page is called a “Business Page” or “Facebook Page” - we can still call them fan pages

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    How Social Media Is Changing Publishing (a Merritt Colaizzi Interview)

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    In this video I interview Merritt Colaizzi, publisher of SmartBrief, a media company that aggregates content in more than 150 daily business publications covering 23 industries (including social media). We work with SmartBrief to help us promote our events.

    In this interview, Merritt talks about how social media is changing the world of publishing and how social media will continue to change the publishing world. And you'll also get an inside look at SmartBrief's publishing model.

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    What You Need to Know About Outsourcing Social Media

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    Let’s face it—we’re all looking for shortcuts to help manage our businesses and social media interactions more efficiently and effectively.  One of the best ways to make your social media activities run more smoothly is outsourcing—having someone manage certain tasks for you.

    But when it comes right down to it, there are certain things that shouldn’t be outsourced, and there are really good reasons why "you" need to be a part of your social media strategy.

    In fact, if you’re thinking of hiring someone to manage your social media accounts

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    How to Boost Your Personal Brand With Social Media

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    Want to build your personal brand? There are few tools as powerful as social media for quickly building a positive personal brand. Whether you're focusing on a global audience or a local one, social media can help you get visibility and help you forge connections.

    In this article, I'll share some tips to help you leverage social media to gain more exposure.
    #1: Reap What You Sow
    What are you aiming for? What is your goal?

    If you want to get yourself known, social media is a great way to build visibility and a platform. Getting known

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    4 Steps to Driving Faster Sales With Social Media Content

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    One of the key benefits of social media (that's rarely discussed) is its ability to resolve doubt and confusion among fence-sitters.

    Yes, your prospective customers are likely confused and possibly uncertain.

    During my 15 years of website strategy and usability work (before I went all "social media" on you), I tried very hard to live by the two-click rule—answering the most common questions customers have about your business on your site within two clicks.

    Continue Reading about 4 Steps to Driving Faster Sales With Social Media Content →

    Study Highlights Growing Social Media Addiction

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    Are you addicted to Facebook or Twitter? As social media continues to grow, details are starting to surface about people's behaviors and consumption of information in the social space.

    As marketers learn more about the “how, when and where” of social users, we can better understand how to optimize our marketing efforts.

    Here are two studies that drill down on "how we act" and "what we want" in the world of social networking.
    #1: Are We Addicted to Social Media?
    A recent independent study by Retrevo Gadgetology revealed some interesting

    Continue Reading about Study Highlights Growing Social Media Addiction →

    Social Media Marketing

    Industry Report

    In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

    Enter your email to get
    our free report: