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    Social Media Marketing

    Industry Report

    In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

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    3 New Studies Show Value of Social Media & Businesses Slow Response

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    There are some interesting studies surfacing lately in the world of social media.  Here's a summary of three recent research findings covering the benefits of social media marketing, how forums help brands and how businesses are employing social media marketing.
    #1: 50% of Small Businesses Say Lead Generation is Biggest Benefit of Social Networking
    According to the "Small Business Marketing Forecast 2010" from Ad-ology, lead generation is the biggest benefit of social networking for U.S. small businesses.

    Continue Reading about 3 New Studies Show Value of Social Media & Businesses Slow Response →

    7 Essential Design Elements for Great Business Blogs

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    When people hear the word design, they sometimes think only of making something look good, using colors and graphics to add interest. But on the web, and especially on a blog, design has a purpose: to grab readers when they arrive, make it easy for them to get what they want, and create trust through a consistent and professional look.

    A well-designed business blog:

    Uses visual interest to make posts easy to read
    Brands your business in a consistent way
    Places useful information in places where it is easy to find
    Isn't cluttered

    Continue Reading about 7 Essential Design Elements for Great Business Blogs →

    8 Simple Steps to Growing a Quality Twitter Following

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    Are you using Twitter and wondering whether it's doing anything for your business?

    Do you have a strategy? Or do you find yourself haphazardly tweeting at all hours of the day about everything from what you had for breakfast to news in your industry?

    If so, you need a tweet plan.
    What Is a Tweet Plan?
    A tweet plan is a series of scheduled tweets used in conjunction with your real-time tweeting. The tweets in your tweet plan are carefully crafted to target your preferred audience. The result: Every day you consistently brand your Twitter

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    How IBM Uses Social Media to Spur Employee Innovation

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    "Be yourself."  It's one of the rules of social media. If you're blogging, tweeting or Facebooking for business, be real—or you won't be followed.

    Yet, how do you pull off "authentic" while maintaining the company brand message?

    It's tough enough for a small business. What if you're #2 on Business Week's best global brands list, with nearly 400,000 employees across 170 countries?

    At IBM, it's about losing control.

    "We don't have a corporate blog or a corporate Twitter ID because we want the 'IBMers' in aggregate to be the corporate

    Continue Reading about How IBM Uses Social Media to Spur Employee Innovation →

    Top 10 Social Media Blogs – The 2010 Winners

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    Social media is the talk of the planet.  But where do you go to learn the best tips and tactics?  Look no further...

    Tons of nominations came in.  Our panel of social media experts carefully reviewed the nominees and finalists. What follows are the winners of Social Media Examiner's Top 10 Social Media Blogs for 2010.

    If you're looking to reap the rewards of social media, these rich blogs need to be at the top of your reading list.

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    Is Real-Time Search Good for Businesses?

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    Real-time search is bringing social media to search engines. And that means a whole new dynamic for businesses using the social web.

    With Twitter and Facebook updates appearing in Google search results, many businesses are trying to figure if this is good or bad—and what to do next.  Ziff Davis featured this blog post a while back.  It got me thinking about the implications of the real-time web and how businesses can navigate through these rough waters.

    Continue Reading about Is Real-Time Search Good for Businesses? →

    How MarketingProfs Manages Its Brand on Twitter (an Ann Handley Interview)

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    In this video I interview Ann Handley, Chief Content Officer for the 358,000 member organization MarketingProfs.

    Ann talks about how she manages being the public face on Twitter for her organization. She also shares how her own Twitter strategy has evolved over the last 2 years.

    In this video Ann also discusses the challenges of having employees represent your brands on social media and how to approach social media policies.

    Continue Reading about How MarketingProfs Manages Its Brand on Twitter (an Ann Handley Interview) →

    How to Better Engage Facebook Fan Page ‘Fans’

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    A compelling, active Facebook fan page should be an integral part of your marketing plans. With its 350 million users and average daily session time of 25 minutes, Facebook provides an exceptional opportunity for visibility, Google indexing, live search ability, and fan engagement—whether you’re a solopreneur, a large brand or anywhere in between.

    But, if you build it, will they come? And if they come, will they stay and engage?

    There are two primary components to Facebook fan page engagement: 1) Sharing quality, relevant content and 2)

    Continue Reading about How to Better Engage Facebook Fan Page ‘Fans’ →

    5 Ways to Make Video a Social Experience

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    Video is very hot and there's a strong social media connection.  Are you using video to promote your business? Do you know the best ways to leverage this growing form of content?

    What follows are 5 ways you can tap into the exploding video frontier—and achieve many social media advantages.
    Why Video Now?
    The demand for video is already proven:  U.S. audiences viewed nearly 28 billion online videos in November 2009 alone.

    The demand for video in a social setting is clearly growing:  Nielsen reports that online video viewing on social

    Continue Reading about 5 Ways to Make Video a Social Experience →

    Worth Exploring:

    Instagram

    Marketing Guide Explore More →

    YouTube

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    Linkedin

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    The Dark Side of Blogging Fame (a Wendy Piersall Interview)

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    In this video I interview Wendy Piersall of WendyPiersall.com.  Wendy's had a lot of exposure from her blogging and provides some interesting insights into the dark side of being popular online.

    Health issues forced Wendy to re-evaluate her pursuit of fame. And when she focused on paying the bills these activities were the first things she dropped.

    Wendy also gives some great information for both businesses and bloggers concerning the U.S. Federal Trade Commission's ruling on blogging financial disclosures.  Listen to hear the whole

    Continue Reading about The Dark Side of Blogging Fame (a Wendy Piersall Interview) →

    9 Ways to Get More From Twitter

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    If you talk about social media, invariably someone is going to say something I'm sure you've heard a lot: "I don't have time to chit-chat. Time is money, and I don't care about a bunch of nerds' opinions anyway." ...or something along those lines! Twitter is often the target of such criticism.

    Now, reading Social Media Examiner, you might be surprised to hear that sometimes I think people who say this have a point. Sometimes.

    Fact is, if you see Twitter or any other social media service as a venue for chit-chat, and that's how you use it

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    New Study Reveals Facebook Better Than Twitter for Marketers

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    The team at Social Media Examiner recently received a real gold mine of social media insight.  It's a mega report recently released by MarketingProfs called, “The State of Social Media Marketing.”  This massive report highlights social media usage, strategy and predictions for 2010.  And this article will bring you a small look at some of the findings from this content-rich report.

    By the way, MarketingProfs used a three-tiered approach to craft this study, including consulting with a panel of social media experts, surveying more than 5,000

    Continue Reading about New Study Reveals Facebook Better Than Twitter for Marketers →

    Finalists – Top 10 Social Media Blogs 2010

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    Wow!  We received over 150 nominations for our Top 10 Social Media Blogs for 2010 contest!

    There are some real gems among these 21 finalists. Our judges Scott Monty (Ford), Ann Handley (MarketingProfs) and David Meerman Scott (author New Rules of Marketing and PR) are finishing up their reviews of these sites.

    The judges

    Here are the finalists:

    Continue Reading about Finalists – Top 10 Social Media Blogs 2010 →

    Social Media Marketing

    Industry Report

    In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

    Enter your email to get
    our free report: