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    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 40-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.

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    10 Ideas for YouTube Ads People Won’t Skip

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    Do you want to produce better video ads but feel stuck when it comes to creative concepts? Do you struggle to write a strong script?

    In this article, you'll get 10 ideas for creating YouTube skippable in-stream ads that viewers won't want to skip. You'll also see some great examples from major brands that will inspire your team to create memorable, impactful video ads.

    How Do YouTube Skippable In-Stream Ads Work?
    YouTube in-stream ads appear directly in the platform's video player. They run before, during, or after content in the

    Continue Reading about 10 Ideas for YouTube Ads People Won’t Skip →

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    4 LinkedIn Video Marketing Mistakes and How to Fix Them

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    Is video part of your LinkedIn marketing? Are you making costly mistakes that could be hurting your engagement and your business?

    In this article, you'll discover four common mistakes that many marketers make when using video on LinkedIn. Plus, you'll discover how to avoid making these errors.

    #1: Don't Rely on YouTube-Hosted Video in the LinkedIn Feed
    Are you still uploading your video to YouTube and then sharing it to other social media platforms? Here are two reasons to start uploading the videos you want to share on LinkedIn to the

    Continue Reading about 4 LinkedIn Video Marketing Mistakes and How to Fix Them →

    How to Design a Data-Driven Marketing Strategy

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    Do you need a better strategy? Wondering how to use data to gauge when to start, stop, or scale your marketing efforts?

    In this article, you'll discover why data is important, what data to look at, and how to use data to inform your strategy.

    Why Data Is Crucial to Your Marketing Strategy
    It’s important to understand that data is for everyone, whether you’re a new business owner or have been in business for a long time and already know your ideal customer very well. Without data, as you’re building your strategy, you’re flying blind

    Continue Reading about How to Design a Data-Driven Marketing Strategy →

    Social Media Marketing World: The Conference You’ve Been Waiting For…

    Social Media Marketing World

    As a small business marketer, you can probably only pick one or two events to attend each year. Get back into the game with an unbeatable conference experience and expert training at Social Media Marketing World in sunny San Diego, California—from your friends at Social Media Examiner.

    🔥 Sale ends Tuesday! 🔥

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    How to Use Facebook Login on Your Website

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    Want to make it easy for website visitors to log into your site? Could Facebook Login be the answer?

    In this article, you'll discover the benefits of using Facebook Login and learn how to add it to your website.

    Why Use Facebook Login on Your Website?
    Facebook Login allows visitors to use their Facebook profile to log into your website instead of creating a unique sign-in. Then, when a visitor uses Facebook to log in, they also grant you access to specific pieces of information.

    That information may include their:

    Email

    Continue Reading about How to Use Facebook Login on Your Website →

    How to Analyze YouTube In-Stream Ads

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    Do you use YouTube in-stream ads? Do you know whether people are watching and engaging with your ads?

    In this article, you'll learn how to analyze your skippable YouTube in-stream ads.

    Analyzing YouTube Video Campaigns in Google Ads
    Your YouTube TrueView in-stream campaigns might be focused on actions—meaning you're looking to drive traffic or push sales and conversions—or building brand or product awareness. But no matter your goal, we're going to look at a few ways to analyze the metrics of your skippable in-stream ads to see if

    Continue Reading about How to Analyze YouTube In-Stream Ads →

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    Social Media Marketing Industry Report

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    Social Marketing Trends

    The data you've been missing!

    Need a new plan? Find out how thousands of marketers plan to change their social marketing activities in our 14th annual Social Media Marketing Industry Report. This 40-page report reveals what marketers have planned for their organic social activities, video marketing, social ads, and more. Get this free report now and never miss another great article from Social Media Examiner.

    Enter your email to get
    our free report: