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social media how toThe Journey, a Social Media Examiner production, is an episodic video documentary that shows you what really happens inside a growing business.

Watch The Journey

The season opener reveals the conflict faced by Michael Stelzner, marketer and founder of Social Media Examiner. On the one hand, he’s on a seemingly impossible mission to grow his sales by more than 50%. On the other, he’s trying to implement a new business idea that everyone thinks he shouldn’t.

Planning the marketing for Social Media Marketing World 2019 begins in earnest, and Mike declares, “The real big thing is to map out a plan, knowing that the plan is going to get completely thrown out the window.”

In the absence of a professional cameraman, Mike and Marketing Manager Jennifer Ballard get creative (and low-tech) to record their planning session for the show. They start by defining the end goal – to sell 7,000 physical tickets to the conference – and reflecting on their experiences to acknowledge roadblocks and anticipate complications the team will need to overcome. They consider issues such as email deliverability, a mismatch of messaging, and the reality that Mike’s secret project may dominate his time and availability.

As a timeline is established and new marketing opportunities are outlined, Mike says he’s willing to invest whatever it takes to make sure that sales get as close to 7,000 tickets as possible, but expresses he’s concerned his team might not be able to accommodate the growth that’s coming their way.

At the same time, Mike is working on his secret project. He calls Mitch Dong with a phrase that’s familiar to many Social Media Examiner staff: “I have a crazy idea!” Watch as Mike searches for direction and begins to wrestle with the realities and fears of beginning Project Genesis.

How should Mike keep his marketing department focused while working on his new Project Genesis? Share your ideas and thoughts in the comments below.

Key Mentions:

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Don’t miss an episode! Subscribe to The Journey on YouTube.

social media research

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.

On this week’s Social Media Marketing Talk Show, we explore Facebook Watch Updates, Facebook Creator Studio releasing globally, and IGTV growth. Our special guests include Owen Video and Jeff Sieh.

Tune In to the Social Media Marketing Talk Show

Listen now or find the Social Media Marketing Talk Show podcast on iTunes/Apple Podcast, Android, Google Play, Stitcher, and RSS.
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Scout mascot for Social Media ExaminerWant to grow your audience with Instagram Live?

Looking for tips on creating Instagram Live videos?

To explore how to create and repurpose Instagram Live videos, I interview Todd Bergin.

More About This Show

The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing.

In this episode, I interview Todd Bergin, also known as Todd.LIVE. He’s a live video and Instagram video expert. His course is called Instagram Live Podcaster. He’s also the host of the ‘Grammer School podcast and the Entrepreneur Live podcast.

Todd shares tips for improving your content, video, audio, and lighting.

You’ll also discover tactics for building your audience and repurposing Instagram Live videos.

Instagram Live: How to Create and Repurpose Live Content featuring insights from Todd Bergin on the Social Media Marketing Podcast.

Instagram Live: How to Create and Repurpose Live Content featuring insights from Todd Bergin on the Social Media Marketing Podcast.

Share your feedback, read the show notes, and get the links mentioned in this episode below.

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Discover tips for producing live video, and learn tactics for building your audience and repurposing Instagram Live videos.

social media how toDo you use multiple social media pixels and tracking tools on your website? Want an easy way to install and manage those code snippets without waiting on a technical pro?

In this article, you’ll learn how to use Google Tag Manager to quickly add social media pixels and tracking scripts to your blog or website.

How to Easily Install Tracking Pixels on Your Website With Google Tag Manager by Chris Mercer on Social Media Examiner.

How to Easily Install Tracking Pixels on Your Website With Google Tag Manager by Chris Mercer on Social Media Examiner.

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Learn how to use Google Tag Manager to quickly add social media pixels and tracking scripts to your blog or website.