Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.
On this week’s Social Media Marketing Talk Show, we explore YouTube revenue opportunities for channels, learning playlists, and more with special guest, Luria Petrucci of Live Streaming Pros.
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- 4:37 YouTube Announces New Revenue Opportunities for Creators:
- 17:37 YouTube Adds Learning Playlists and Expands YouTube Giving
- 23:17 YouTube Gives Users More Control Over Recommended and Up Next Videos
- 27:57 YouTube Improves Subscriber Notifications and Analytics
- 32:43 YouTube Cleans Up Comments
- 38:15 YouTube Confirms Test of Hidden Comments by Default
YouTube Announces New Revenue Opportunities for Creators: At VidCon 2019, YouTube announced a series of new ways for creators to make money on the platform. These include Super Stickers, membership levels, and additional merchandising options.
YouTube introduced animated Super Stickers in a variety of designs across different languages and categories such as gaming, fashion and beauty, sports, music, food, and more. Super Stickers can be purchased by fans during live streams and premieres to show creators “just how much they enjoy their content.” Super Stickers are expected to roll out “in the coming months.”
With channel memberships, fans pay a monthly fee of $4.99 to get unique badges, new emojis, and access to special perks like exclusive live streams, extra videos, or shout-outs. This month, YouTube begins testing creator-enabled membership levels. Creators can establish up to five different channel memberships, each with varying perks and price points.
YouTube’s Merch shelf with Teespring allows creators to sell merch to their fans directly from their channel. YouTube announced it’s adding five new partners to the Merch shelf. These include Crowdmade, DFTBA, Fanjoy, Represent, and Rooster Teeth.
YouTube Adds Learning Playlists and Expands YouTube Giving: In addition to adding new revenue opportunities for creators, YouTube is introducing Learning Playlists “to provide a dedicated learning environment for people who come to YouTube to learn.”
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YouTube is initially starting with content from a handful of its most trusted partners like Khan Academy, TED-Ed, and Crash Course, and plans to experiment with a variety of categories from professional skills to academic topics.
YouTube also announced that YouTube Giving is moving out of beta and will be available to thousands of creators in the U.S. in the coming months.
Creators simply select a nonprofit to create a fundraising campaign right next to their videos and live streams. Fans can donate directly on YouTube via a Donate button, making it easier than ever for creators and fans to raise funds for causes they care about on the platform.
YouTube Gives Users More Control Over Recommended and Up Next Videos: YouTube is making three specific tweaks to give users greater control over what videos are recommended on their home page and show up next.
Today we’re rolling out new features that give our users more control over what videos appear on their Home Feed and in Up Next suggestions. Read all about it 👉🏾 https://t.co/b8zqvE7sua
— Neal Mohan (@nealmohan) June 26, 2019
These updates include a side-scrolling list of topics that YouTube said, “might be videos related to the one you’re watching, videos published by the channel you’re watching, or other topics that may be of interest to you.” YouTube added the option to remove suggestions from channels you don’t want to watch and learn why a video may have been suggested to you.
YouTube Improves Subscriber Notifications and Analytics: YouTube has been updating its systems and infrastructure to make notifications more reliable. YouTube also added two new metrics in YouTube Creator Studio to help creators understand how notifications affect their video views.
YouTube Cleans Up Comments: YouTube shares that potentially inappropriate comments, as identified by an algorithm, will now be held for your review by default. According to YouTube, channels that enabled this feature in its testing phase experienced a 75% drop in comment flags.
This feature is available globally and works on comments in the following the languages: English, Spanish, Russian, Portuguese, Korean, French, Arabic, German, Japanese, Turkish, Vietnamese, Thai, and Indonesian.
YouTube Confirms Test of Hidden Comments by Default: YouTube is currently developing a new feature that hides comments by default. Instead of comments being visible on the bottom section of the page, they’ll be relocated to a new, separate section that users can only view after clicking a button.
— TechCrunch (@TechCrunch) June 21, 2019
This test was spotted in India on Android devices and confirmed by YouTube. The company will consider rolling out these features more broadly based on feedback from these experiments.