On this week’s Social Media Marketing Talk Show, we explore the updated Facebook Ad Library and the newest LinkedIn product and ad targeting tools with special guests Amanda Bond and Viveka von Rosen.
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For this week’s top stories, you’ll find timestamps below that allow you to fast-forward in the replay above.
Facebook Brings More Transparency With Overhauled Ad Library: With a new name and updated features, Facebook’s new Ad Library provides one place to see all active ads any page is running and learn more about the pages themselves. This information includes the date the page was created, previous merges with other pages, previous name changes, and more. (2:50)
Search in Ad Library was also tweaked so users’ previous searches will be saved as long as they’re logged into Facebook, and now includes the ability to search by page, not just keywords.
Facebook Answers “Why am I seeing this post?”: Facebook introduced “Why am I seeing this post?” to help users better understand and more easily control what they see from the friends, pages, and groups they follow in their individual news feeds. This is the first time that Facebook has built information on how ranking works directly into the app, with the goal of showing people the posts that are most relevant to them. (18:37)
This new tool, which can be found in the drop-down menu in the right-hand corner of a post, explains how the user’s past interactions impact the ranking of posts in their news feed and what information generally has the largest influence over the order of posts.
LinkedIn Adds Three New Ad Targeting Tools: LinkedIn introduced three new tools for advertisers to “easily target more of the right audiences from LinkedIn’s network of 610 million professionals” and improve their ROI. These new targeting tools include lookalike audiences, audience templates, and interest targeting powered by Microsoft Bing search data. All three ad targeting options should be rolling out to all advertisers now. (30:39)
LinkedIn released a step-by-step guide on using its newest ad targeting tool with tips and best practices for marketers on the LinkedIn Business site.
LinkedIn Introduces Reactions: LinkedIn starting to roll out a set of Reactions giving members “more ways to quickly and constructively communicate with one another.” The reactions include Like, Celebrate, Love, Insightful, and Curious and reflect how users naturally interact on the platform. LinkedIn shares the product principles, research, and design journey that went into selecting and developing each of this reaction. (39:30)
LinkedIn and Adobe Partner to Expand B2B Audience Targeting Capabilities: LinkedIn is expanding its audience targeting capabilities via a new collaboration with Adobe and Microsoft. The partnership brings LinkedIn’s account-based marketing capabilities to Adobe Experience Cloud users and will help B2B marketers “easily identify, understand, and engage with B2B customer buying teams” and much more. (43:43)
LinkedIn Expands Document Upload Feature to Everyone: LinkedIn announced that all members and pages globally can now upload documents and presentations, including PDFs and PowerPoints, directly to their feed and within group posts. The ability to post documents and presentations on LinkedIn is currently only available on desktop and will be coming to the mobile app soon. (46:00)
LinkedIn Messenger Offers Two New Meeting Planning Tools: LinkedIn is making it much easier to set up a time and place to meet in person through LinkedIn Messenger. The company rolled out the ability to share your availability directly within a chat in the LinkedIn app, as well as suggest a location or share a current one-time location with others in your chat. (50:16)