Welcome to our weekly edition of what’s hot in social media news.
To help you stay up to date with social media, here are some of the news items that caught our attention.
What’s New This Week
Instagram Ads API Partner Program Launches: “Instagram Ads API Partners will be able to perform tasks including scheduling and publishing content to the Facebook-owned photo- and video-sharing network, monitoring audiences and sharing access to Instagram accounts across teams.”
Facebook Enables New Ways for People and Businesses to Connect: Facebook introduced several “new communication features for Pages, including more ways for customers to send private messages to businesses and new tools for Page admins to manage and respond to messages.”

Facebook Introduces a Limited Release of Live Video Streaming: Facebook rolled out a new way for public figures to “share live video from Facebook Mentions, the app that makes it easy for athletes, musicians, politicians and other influencers to talk with their fans and each other.”

Hootsuite Integrates Instagram Scheduling: “The Instagram functionality you need, plus a few extra bells and whistles, is available right inside Hootsuite. Now anyone can manage their Instagram presence alongside the rest of their social media activities.”
Facebook Officially Launches Messenger for Business: Messenger for Business, “now available with select U.S. businesses,” makes it easy to “reach customers wherever they are with timely, relevant push notifications.”

Twitter Launches Ads Editor: Twitter’s new ads editor is “a new tool that enables advertisers to seamlessly create and edit numerous campaigns at once.”
We’re launching a new feature that allows advertisers to create and manage their campaigns in bulk. https://t.co/zzZ3eRjw63
â Twitter Advertising (@TwitterAds) August 5, 2015
More social media news worth noting:
YouTube Rolls Out a New Web Player: YouTube “launched a new HTML5 video player for desktop users, which now features a transparent control bar that disappears when you’re not using it, as well as updated buttons and drop-down menus.”
Ooh la la! Our new player design is slicker than a squirrel on waterskis! pic.twitter.com/9tS1pm3NiG â YouTube (@YouTube) August 3, 2015
Your Guide to the Future of Business
The Web3 renaissance opens up new opportunities for entrepreneurs, creators, and marketers who are ready to embrace the changes. But, who can you trust?
Introducing the Crypto Business Conference; a premium event for anyone who wants to learn how to put Web3 to work for their business.
Join us in sunny San Diego, California, for the first-ever crypto conference for business pioneersâŚnot finance and tech nerds. Youâll get actionable, business-building ideas from proven innovatorsâwithout all the techie jargon.
CLAIM YOUR SEAT
Reddit Updates Comment Policy: Reddit will now quarantine communities “whose content would be considered extremely offensive to the average redditor.” In addition, Reddit is “banning a handful of communities that exist solely to annoy other redditors.”
Google AdWords Introduces New Way to Create Display Campaigns: The new setup flow for creating Display campaigns on Google “helps you pick the right settings based on your marketing objectives.”
Get Expert Social Media Marketing Training from the Pros

Want to get ahead of the competition and learn how to diversify your social marketing strategy?
Learn from the industry's most trusted experts, rub elbows with other smart marketers, and take your marketing to the next level during this 3-day event in sunny San Diego, California.
CLICK TO LEARN MORE
Other upcoming social media news worth following:
Google AdWords Will Roll Out Report Editor: Over the coming months, Google AdWords will roll out Report Editor, “an easy-to-use interface that lets you build custom tables and charts that can be segmented, sorted and filtered to help you find the insights that matter to your business.”

LinkedIn Publishing Will Soon Host Localized Languages: LinkedIn shares that “members in other languages around the world will soon be able to publish on LinkedIn.” The platform is beginning with Portuguese and plans to add German and French in the coming months.
Twitter Experiments With a Featured News Tab: The News Tab on the Twitter app “inhabits the middle tab of the app’s navigation bar and brings up a list of headlines that are trending on the platform.” The experimental feature is currently only available to some U.S. users and features a select number of publications.
Here’s a cool social media tool worth checking out:
iStock With Dropbox Integration: “iStock by Getty Images has partnered with Dropbox to bring you a new way to access, share and collaborate with your iStock content across all your devices.”

Weekly Video Tip:
How to Save Time When You Reply to Messages on Facebook
Some Interesting Studies to Note:
2015 Social Media Benchmark Reports: HubSpot collected data from more than 7,000 businesses across several industries and compiled a benchmark report to help inbound marketers gauge their 2015 social media efforts. The report examines average social media followers by company size, frequency of posts and engagement.
Twitter Research on Building Customer Service Relationships: Twitter surveyed 14,040 users who have followed or interacted with brands’ customer service accounts on Twitter in the past six months. The study offers four key recommendations and best practices for brands looking to improve their customer service relationships and experiences.
Social Media and the CIO: Social insights research and marketing firm Leadtail collaborated with Robert Half Technology to examine the Twitter activity of 524 CIOs and IT leaders. This latest report offers insights on the topics that are most important and interesting to technology executives. It also shares who influences them on social media, what type of content they consume and share, and which apps and platforms they rely upon most.
Don’t Miss This Event:
Join 4,000 fellow marketers at the online mega-conference designed to inspire and empower you: Social Media Success Summit 2015, brought to you by Social Media Examiner.
Discover the best and newest ways to market your business on Facebook, LinkedIn, Twitter, Google+, YouTube, Instagram and Pinterest.
Find new ways to improve your content and measure your results, all from the comfort of your office chair.
You’ll be led by dozens of top social media pros, including Mari Smith (co-author, Facebook Marketing: An Hour a Day), Mark Schaefer (author, Social Media Explained), Michael Stelzner (author, Launch), Neal Schaffer (author, Maximize Your Social), Amy Porterfield (co-author, Facebook Marketing All-in-One for Dummies), Christopher Penn (author, Marketing White Belt), Ian Cleary (co-author, Success Secrets of the Online Marketing Superstars), Jon Loomer, and Viveka von Rosen (author, LinkedIn Marketing: An Hour a Day).
Register now for Social Media Success Summit.
What do you think? Have you tried scheduling your Instagram posts on Hootsuite? Please share your comments below.
Curious about NFTs, DAOs, and Web3?

Follow the Crypto Business podcast to find out how NFTs, social tokens, DAOs (and so much more) will affect your business in the near future.
Every Friday, host Michael Stelzner interviews leading industry experts about what works right now in Web3 and what to expect in the future, so you can prepare your business for the shift, even if you're a total newbie.