How to Improve Your Engagement and Sales With Instagram
Wish you had an engaged Instagram following that turned into customers? Are the algorithms killing your marketing?
Want to become an Instagram marketing rockstar, but something’s stopped you? Perhaps you think you don’t have the time, know-how, or skills to compete on Instagram.
Could Instagram be amazing for your business, but you haven’t been able to figure it out?
The good news is you’re not alone. 72% of marketers want to learn more about Instagram marketing, according to our research.
But, if you want Instagram to work for your business something’s got to change.
If you truly want to make Instagram work for you, keep reading. It’s not impossible. You DO NOT need to be a professional photographer, an artist, or have an amazing personality.
Become an Instagram Marketing Pro Without Influencers
The key to increasing your reach, creating amazing engagement, and ultimately selling more—without the need for “Instagram Influencers”—is to discover the strategies of other successful Instagram marketers.
It no longer makes sense to coast with Instagram. Check this out: 67% of marketers plan on increasing their organic activities this year! Are you one of them?
As soon as possible, you need to begin the intentional process of improving your Instagram marketing.
And yes, you can just decide to become a better Instagram marketer, and then do just that—without a huge learning curve.
How Do You Intentionally Improve Your Instagram Marketing?
Hi, my name is Michael Stelzner. I’m the founder of Social Media Examiner, host of a top marketing podcast, and the creator of the Social Media Marketing World conference.
Like you, I’ve had my eyes on Instagram for a very long time. For years I’ve been tracking Instagram’s rise.
In 2019, my research revealed that Instagram surpassed LinkedIn and Twitter, becoming the second most important social platform for marketers, behind Facebook.
I knew we needed to help marketers understand how to embrace this growing opportunity.
I scoured the planet, discovering and developing the best talent I could find. I formulated a vetting process to ensure I only work with pros who are skilled practitioners, excellent teachers, and have a heart to share what they’ve discovered. I made an intentional effort to develop strong relationships with the best Instagram marketers.
I scaled up our articles and videos focused on Instagram. I recruited more Instagram-focused guests for my Social Media Marketing podcast. I secured the best speakers to teach in our Society and at our events.
At our 2020 conference, more people attended our Instagram marketing sessions than any other platform.
Through this process, I gained enormous insight into the abilities of the trainers in our network. They’re all world-class and I’m proud to say that they’re also my friends.
From Researching to Taking Action
This year I saw Instagram reach a new milestone. My research revealed that while 76% of marketers use Instagram, it’s also the top platform marketers want to learn more about.
Most marketers want to do more with Instagram Stories, IGTV, and Instagram ads, but they don’t know the best strategies. They need guidance and direction.
Going from insight to action is essential. Now is the time to do something.
I’m excited to bring to you the largest and best gathering of Instagram marketing experts the world has ever seen.
You now have the opportunity to rapidly learn Instagram marketing strategy from Jasmine Star, Chalene Johnson, Jenn Herman, Sue B. Zimmerman, Alex Beadon, Tyler J. McCall, Vanessa Lau, Elise Darma, Shaun Ayala, Natasha Samuel, Susan Wenograd, and Andrew Hubbard.
And while you might not recognize every name, trust me that they’re all excellent and will empower you with Instagram marketing strategies that will help you increase your reach, engagement, and sales.
Will you take the action needed to improve your Instagram marketing? Isn’t it time to move off the sidelines and get Instagram working for your business?
3 Things You Don’t Need to Succeed on Instagram
Here’s what’s NOT required to improve your Instagram marketing:
1️⃣ You do NOT need influencers. Seemingly flawless humans promoting your products is not a viable long term strategy for success. Everyone knows that influencers are paid to smile and say nice things about you.
2️⃣ You do NOT need amazing photography. Photo perfection won’t improve your marketing on Instagram and will hurt your budget. Instead, raw and authentic is the new beautiful.
3️⃣ You do NOT need to camp out on Instagram. You have other obligations. Instagram marketing done right doesn’t need to be a huge commitment of time. Instead, you simply need smart strategies.
The Path to Instagram Marketing Success
You’re about to be coached by 12 of the world’s best Instagram marketing pros for an entire week. Each expert is a dedicated specialist. They live and breathe Instagram, delivering results for their clients every day. And they’ll share their proven strategies with you.
You’ll learn from their mistakes, experiments, and successes. Imagine putting their wisdom to work immediately in your business.
You know you need to do more with Instagram. If you don’t, you’ll be missing out on an amazing opportunity to grow your business.
And that’s why I’m so excited to share what we have in store for you…
The Instagram Marketing Summit is a live online event. These experts will teach you how to increase your engagement and turn your followers into customers. Imagine not having to fight the algorithms any more.
Check out the brand new business-changing wisdom you’ll discover from these professionals (and what people who saw them present at our events had to say):
How to Be Insanely Productive With Your Instagram Content
Instructor: Jasmine Star
“Jasmine was AWESOME. So inspiring. Not only did I have takeaways for my employer, I took notes for my partner’s business and my dad’s business. I would see Jasmine again in a heartbeat!” said Kimberly Bigelow.
Instagram Content Strategy: How to Get More Followers, Engagement, and Sales
Instructor: Vanessa Lau
“Vanessa is a fireball of energy who’s an amazing Instagram teacher. She’s full of practical advice that marketers can immediately put to practice. She’ll deliver the goods,” said Ali Kelly.
The Non-Designers Playbook to Making Creative Instagram Images
Instructor: Shaun Ayala
“Fantastic session–I was furiously scribbling notes to take back to the team. I really appreciated him walking us step-by-step through his process,” said Monica May.
How to Create Instagram Stories People Love to Watch
Instructor: Alex Beadon
“Wow, Alex is a true female social media trailblazer for all growing social media marketers. I learned a ton from her! I truly loved that everything she went over in a matter of just 40-minutes were all things I could start applying today and absorbable. Can’t wait to learn from Alex again soon!” said Alicia Chavez.
How To Confidently Shine On Instagram Video
Instructor: Natasha Samuel
“After our session, I left EXCITED to begin integrating all of the ideas she gave me. In a time when everyone’s claiming to be a social media guru, Natasha is the real deal, and I can’t recommend her enough.” said Danni Jackson.
Advanced Techniques to Creating Engaging Instagram Stories
Instructor: Sue B. Zimmerman
“Sue B is amazing! I saw her for the first time last year and learned so much. She always brings a lot of energy and knowledge to her talks. I walked away with pages of notes and cannot wait to try out her tips,” said Shannon Albers.
How to Increase Your Engagement and Sales Using Instagram Insights
Instructor: Jenn Herman
“This was the data-driven, business-focused Instagram session for me. Jenn really drove some practical and actionable business points home. Very bright presenter delivering the goods, backed by real-world results,” said Troy Surratt.
How to Use IGTV to Radically Improve Your Marketing
Instructor: Chalene Johnson
“We’re new to IGTV and I found this super helpful. Chalene (who’s awesome BTW) gave me some great ideas to help us get started,” said Brock Poling.
How to Get More Leads and Inquiries With Instagram Direct Messages
Instructor: Tyler J. McCall
“A great session. Tyler gave me hope that I didn’t have to be a blonde, gorgeous, skirt-and-heels-wearing individual to be on instagram 🙂 The session was insightful and super practical,” said Peita Diamantidis.
How to Successfully Sell on Instagram in Less Time Without Ads
Instructor: Elise Darma
“Elise is a highly skilled Instagram instructor. While she’s new to our events, she absolutely crushed her appearance on my Social Media Marketing podcast,” said Michael Stelzner.
How to Create an Instagram Ads Funnel That Converts
Instructor: Susan Wenograd
“Susan is great. She CLEARLY knows what she is talking about. Really appreciated her depth of knowledge,” said Emma Reeve.
Creating Instagram Video Ads That Turn Viewers Into Customers
Instructor: Andrew Hubbard
“My favorite presentation of the week! Andrew is so knowledgeable and his eloquent teaching style really resonated with me. I hope to see him back next year!” said Kenny Azama.
Here’s What It Does for You
Studies show people who further their professional development are more successful, reach their business goals faster, enjoy their work more, and earn a higher income!
Improving your Instagram engagement and sales can mean so many good things for you and your business. It changes everything. It’s especially important if you currently feel you have to work with influencers to get traction on Instagram—because you don’t.
✅ Business opportunities flow: Imagine what it will be like when people begin chasing you (instead of you “chasing business”). Imagine your DM’s stacking up with people who WANT to be your clients or customers. Imagine what it will feel like to convert new customers without the “hard sell” tactics used by so many others. You’ll experience “zero-resistance selling.”
✅ You become the hero for your company or clients: Imagine more people seeking out your wisdom because you’ve been empowered with marketing techniques that work. You’ll have the wisdom you need to get better results while reducing your trial and error. Imagine getting a promotion or raising your rates because you’re delivering measurable results.
✅ You gain more confidence: Imagine the satisfaction that comes from being more recognized and accepted for doing the work you love. How good is it going to feel as people begin to acknowledge your expertise and your credibility?
Live and Online Training
Here’s how the Instagram Marketing Summit works:
Option #1: Watch the sessions live
When you register for the Instagram Marketing Summit, your unique log-in will grant you access to all the live sessions. Your live training will take place online, starting Monday, July 13 and ending Friday, July 17, 2020.
Option #2: Study the playbacks
Can’t make all the live sessions? No worries with your All-Access ticket. All sessions are recorded and transcribed. You simply log in, select the session you’d like to watch, and click play whenever the time is right for you. You’ll have access for the next year. You can also download session transcripts, slide decks, and audio files for further study.
Just the Facts
WHO: The Instagram Marketing Summit is ideal for any marketer who wants to better understand the latest Instagram marketing strategies so they can improve their engagement and sales. The world’s top Instagram marketing experts show you their proven techniques.
“Love Jasmine Star. She’s so real and inspiring and I would listen to her all day, every day. Hugely motivating and a major draw for me as an attendee. Bring her back. She’s worth every penny,” said April Merrill.
WHAT: The Instagram Marketing Summit is a live online training event from your friends at Social Media Examiner. Each day you’ll receive step-by-step live instruction in 45-minute sessions focused on organic Instagram marketing, content creation, and Instagram ads. With your All-Access ticket, the live training sessions are converted to videos you can watch–over and over–so you can improve your Instagram marketing at your own pace.
“Chalene Johnson is AH-MAZING. Such useful information, outside of the box presentation, great energy coupled with actionable tips. Nothing but a major win!” said Emily Aborn.
WHERE: At your home or office! You can watch the summit anywhere using your computer.
WHEN: The Instagram Marketing Summit starts Monday, July 13, 2020. It takes place daily until Friday, July 17, 2020. Scroll to the bottom of this page for the full schedule. Doesn’t fit with your schedule? Don’t worry—with the All-Access ticket you get the recordings so you won’t miss a thing. You’ll have access to all the sessions for 12 months from your date of purchase.
WHY: You’ll be able to increase your reach, create amazing engagement, and sell more with Instagram—the hottest social media platform. Attending will ensure you become the Instagram marketing hero for your company and clients because you’ll be implementing strategies that get proven results.
HOW: Simply register below. We’ll email you instructions for your exclusive access to the Instagram Marketing Summit.
How to Register and Invest In Your Instagram Marketing Future
Register and invest in yourself. You’ll see a return on your investment. You’ll be able to improve your reach, create better engagement, and convert more people to customers with the strategies you’ll discover.
Don’t miss this! Get recordings with All-Access ticket.
Need to convince the Boss? We’ve got you covered! Click here for an email template.
DATES: The Instagram Marketing Summit takes place Monday, July 13 through Friday, July 17, 2020. We’ll start each day at Noon Pacific / 3pm Eastern, and run for 2 to 3 hours. Doesn’t fit with your schedule? You can bypass the live experience, watch the recordings with your All-Access ticket, and still rock your Instagram marketing.
No Risk, “Sample-It” Guarantee: You can try the first two days of the Instagram Marketing Summit 2020 and still cancel for a full refund if you determine this event is not for you. Notify us here on or before Tuesday, July 14, 2020, and your credit card will be refunded and we’ll cancel your access.
Is this online event really worth it?
The truth is… Instagram represents the future of marketing—it’s the number one platform marketers want to learn more about. If you put what you learn into action, you could save your job, your company, and cement your value for the long haul.
Here are 3 good reasons why…
✅ With the expert guidance of these 12 Instagram marketing pros, your customers will begin to know, like, and trust you more than ever before. And in today’s competitive environment, it’s almost impossible to increase sales if your customers don’t know, like, and trust you.
✅ When you start working with—instead of against—the strengths of Instagram, you’ll boost your visibility. The algorithms will reward you handsomely and you’ll start getting a lot more of the one thing you need most… ATTENTION!
✅ Leveraging the connections Instagram marketing brings you will transform your business. Customers want to buy from people, not faceless companies. They want to look you in the eye before they make a buying decision. What better way to help them with the buying decision than giving them exactly what they want: Access to you!
Here’s how the summit helps your marketing. It will…
#1: Teach you how to create engaging content that the algorithms love…
#2: Show you how to create effective Instagram ads…
#3: Increase your organic reach…
#4: Empower you with strategies so you can acquire more customers…
#5: Help you connect and develop influence with your customers…
Any one of those benefits would be worth the price of this summit alone.
But the Instagram Marketing Summit delivers on all FIVE of these outcomes!
It’s Decision Time
One year from now, what will your Instagram marketing look like?
If you do what you’ve always done, you’ll stay where you’ve always been.
If you want to arrive somewhere new, it’s time to try something new.
Maybe this is that new thing you need to do. I hope it is.
I look forward to seeing you at the Instagram Marketing Summit.
CEO, Social Media Examiner
Still have questions? We have answers…
I can’t attend all the live sessions. Will I get a recording?
Yes, with the All-Access ticket. For each session, we’ll provide a recording. You can watch online and you won’t miss a thing. You’ll receive access to recordings for 12 months from your date of purchase.
Where is the event located?
At your home or office. Because this is an online event, there is no physical venue and you’ll have no travel expenses.
When are the session dates?
Here are the dates and times of each session. All-Access ticket holders will automatically receive session recordings and transcripts, so if you can’t make a live session, you won’t miss a thing.
Monday, July 13, 2020: Sessions at 12pm and 1pm (PDT)
- 12pm: Jasmine Star: How to Be Insanely Productive With Your Instagram Content
- 1pm: Vanessa Lau: Instagram Content Strategy: How to Get More Followers, Engagement, and Sales
Tuesday, July 14: Sessions at 12pm and 1pm (PDT)
- 12pm: Alex Beadon: How to Create Instagram Stories People Love to Watch
- 1pm: Tyler McCall: How to Get More Leads and Inquiries With Instagram Direct Messages
Wednesday, July 15: Sessions at 12pm, 1pm, and 2pm (PDT)
- 12pm: Chalene Johnson: How to use IGTV to Radically Improve Your Marketing
- 1pm: Elise Darma: How to Successfully Sell on Instagram in Less Time Without Ads
- 2pm: Andrew Hubbard: Creating Instagram Video Ads That Turn Viewers Into Customers
Thursday, July 16: Sessions at 12pm, 1pm, and 2pm (PDT)
- 12pm: Sue B. Zimmerman: Advanced Techniques to Creating Engaging Instagram Stories
- 1pm: Shaun Ayala: The Non-Designers Playbook to Making Creative Instagram Images
- 2pm: Natasha Samuel: How To Confidently Shine On Instagram Video
Friday, July 17: Sessions at 12pm and 1pm (PDT)
- 12pm: Jenn Herman: How to Increase Your Engagement and Sales Using Instagram Insights
- 1pm: Susan Wenograd : How to Create an Instagram Ads Funnel That Converts
Are you outside the United States? Click here for a time converter (Select location: San Diego, CA, U.S.A.)
Will there be transcripts?
Yes, with the All-Access ticket. We’ll provide transcripts for each session. This will allow you to study and scan the content of each presentation.
How long are the sessions?
Each session is 45 minutes long.
How do I watch the live sessions?
You simply log in to our secure attendee website and follow the instructions we provide. If you’ve already purchased your ticket, just log in here to review the schedule and agenda. If you have forgotten your password, click the “forgot password” link next to the login button.
How do I watch the playbacks of sessions?
If you are an All-Access ticket holder, you simply log in to our secure attendee website. There you will find streaming videos you can play back from a desktop or mobile device.
How do the networking parties work?
For All-Access ticket holders only, you’ll have access to two virtual networking parties to help you meet some of your peers in a more relaxed setting. There will be entertainment with lots of networking.
Other questions? You can email [email protected]