How to Publish Content on Apple News: A Step-by-Step Guide : Social Media Examiner

social media how toDo you want more exposure for your content?

Have you considered publishing your content on Apple News?

Apple News lets you deliver both visual and text-based content directly to a growing number of iOS mobile devices.

In this article, you’ll discover how to become an Apple News publisher.

publish apple news content

Discover step-by-step how to publish content on Apple News.

Listen to this article:

What Is Apple News?

Apple News is a preinstalled application on every iOS device (version iOS 9 or later). The app delivers traditional text-based content, videos, and photo galleries from a variety of sources, including magazines, websites, and newspapers.

apple news favorites

Apple News automatically optimizes content for iOS devices.

Anyone in the US, UK, and Australia can sign up as a publisher and produce content for Apple News. Once you publish an article, it’s added to the Apple News app, and the content is automatically optimized for all iOS devices. This ensures that readers have a great experience, no matter which device they’re using.

Before you can publish content for Apple News, you need to sign up as a publisher. Here’s how to get started.

#1: Sign Into iCloud

To start the sign-up process, go to and then click Continue.

apple news publisher sign-in

Sign into iCloud to get started.

Sign into your iCloud account with your Apple ID (which is your device’s associated ID). You’ll need to accept the end user license agreement to continue.

#2: Provide Publisher and Channel Information

On the next page, fill out your publisher information and then click Next.

apple news publisher info

Fill in your publisher details.

You’ll also need to provide additional information to set up your channel. When you’re finished, click Next.

apple news channel info

There’s just a little bit more information to fill out and then you’re almost ready to publish!

#3: Upload a Logo

You now have the option to upload a channel logo. (Note: You can skip this step.) Make sure your logo is a PNG file with a minimum size of 256 pixels square. The file size limit is 2MB. Click here for more details about logo specifications.

apple news channel logo

Adding your channel logo is easy.

Note that after you complete your registration, Apple will review your logo, and if it doesn’t satisfy the requirements, they won’t accept your application, and you may have to start over again.

#4: Choose a Publishing Format

Next, you can choose from two different publishing methods: RSS feed (there’s no change in user experience, which means you can’t use Apple’s article format) or the Apple News Format, which optimizes your content for iOS devices.

apple news publish options

You have two format choices when publishing your Apple News content: RSS feed or Apple News Format.

Use the Apple News Format

To use Apple’s News Format for your content, all you have to do is to click Sign Up for Apple News Format. Once you click the button, your application will automatically be sent for review.

Use the RSS Feed for Your Blog or Website

To use the RSS feed for your website or blog, click on I’d Rather Use RSS for Now. This choice takes you to the next step where you have to provide the RSS feed of your website.

apple news add rss feed

In the box, add your RSS feed URL.

It’s easy to find your feed URL. Visit your website and right-click anywhere on the page. From the menu, select Inspect Element or Inspect.

find rss feed link

You can find your feed URL by right-clicking your mouse anywhere on your web page and selecting Inspect.

Once the window appears with the HTML code of your page, use the Find feature (press Ctrl+F on Windows, Command+F on a Mac) and search for “RSS.” It will then be highlighted on the screen like this.

find rss feed link

Inspect the HTML code and search for “RSS.”

Copy your feed link and then paste it into the form. When you’re finished, click Next. After accepting the terms and conditions, you can submit your application. You’re all set! Apple will review your application and get back to you within a few days. Note: Ads served by Apple are not available if you only present your content via RSS.

#5: Submit Articles for Approval

After you’re approved as a publisher, you’re required to submit some articles for review. To do that, you can either create an article in News Publisher or use your existing content management system (CMS).

To create an article in News Publisher, sign in and select News Publisher from the menu. If you need further information about the features, check out the official guide.

If you prefer to connect your CMS with News Publisher, you’ll need to use a plugin or write the code yourself. Fortunately, there are plugins already. Here’s a short list: Publish to Apple News for WordPress and Publish to Apple News for Drupal.

In each case, Apple reviews your articles and notifies you as soon as your content is approved. After that, you can publish without further review.

How Publishers Make Money

Apple News offers a built-in advertising platform that helps publishers generate revenue from their original content. To include ads in Apple News format, you’re required to join the Apple Developer Program. Visit this site to enroll.

As a publisher, you can choose one of these options:

  • Sell the ads yourself and keep 100% of revenue.
  • Let Apple sell your ads and keep 70% of revenue.
  • Earn additional revenue from Apple ads that appear between articles or topics. You split revenue with Apple 50-50.

Publishers can choose native ads (sponsored), display banners, and pre-roll video as advertising forms. The table below shows where these ads can appear.

apple news ad format

Apple News ad formats and placement options.


Apple News is a new way to extend your reach and acquire new readers for your content. It’s easy to register as a publisher and set up your publishing preferences. The platform is still evolving, which means that new features and further refinements are expected. Stay tuned!

What do you think? Have you published content with Apple News? How did it perform? Please share your thoughts in the comments below!

Tips on how to become an Apple News publisher.

Tips on how to become an Apple News publisher.

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