In this video I interview Bernardo Huberman, director of the Social Computing Research Group at HP Labs and author of The Laws of the Web: Patterns in the Ecology of Information.
Bernardo shares why HP is studying social media as portal to understanding their customers and consumers. You’ll discover how HP is able to predict sales weeks before a product is released thanks to social media research.
Be sure to check out the takeaways below after you watch the video.
Here are some of the things you’ll learn in this video:
Launch Social Projects Faster and Easier

Looking for a content creator, campaign manager, or strategist for your social channels or a special project?
Find the right expert for even the most complicated project or campaign in just a few clicks with our new FindHelp marketplace. You'll have more time to focus on other areas of your business without sacrificing your social presence. Browse highly qualified Facebook and Instagram experts today.
- What you can learn about social behavior on social media
- How social media monitoring and research can help you learn more about your customers
- What you need to know about how people pay attention
- How to measure the degree of the interest people show in your product or service on social media
- How to analyze people’s behavior on the social web
- How you can predict the success of new ideas and new products
- How to determine how influential are you and how this correlates to the number of your followers
- How to understand the passivity of your followers and how this impacts social shares
- Why the “winner takes all” phenomenon impacts social media
Connect with Bernardo on Twitter @bhuberman and check out HP’s Social Computing Research website.
Do you monitor or research what social media tells you about your business? What are your thoughts on this? Please leave your comments below.
Curious about NFTs, DAOs, and Web3?

Follow the Crypto Business podcast to find out how NFTs, social tokens, DAOs (and so much more) will affect your business in the near future.
Every Friday, host Michael Stelzner interviews leading industry experts about what works right now in Web3 and what to expect in the future, so you can prepare your business for the shift, even if you're a total newbie.