In this video I interview Scott Monty, head of social media at Ford Motor Company.
Scott shares how to connect and engage your customers with social media. He also explains how Ford uses Google+ and blogging to engage customers and what this means for their business.
Be sure to check out the takeaways below after you watch the video.
Here are some of the things you'll learn in this video:
Attention Agency Owners, Brand Marketers, and Consultants

Introducing the Marketing Agency Show–our newest podcast designed to explore the struggles of agency marketers.
Join show host and agency owner, Brooke Sellas, as she interviews agency marketers and digs deep into their biggest challenges. Explore topics like navigating rough economic times, leveraging AI, service diversification, client acquisition, and much more.
Just pull up your favorite podcast app, search for Marketing Agency Show and start listening. Or click the button below for more information.
- Ford's experience with Google+ and its potential for brands
- How the conversation on Google+ is differentÂ
- How their blogging impacts sales
- What Ford is doing to stimulate fan engagement
- How Ford wants to bring social media inside cars
- How to make humor work in your social media marketing
- Why you need to focus on creating a story
- The upcoming trends in social media
Connect with Scott on Twitter @scottmonty and check out Ford Social and Scott's Social Media Marketing blog.
What do you think? How does your company engage with your audience on social media? What tips do you have to share about social media engagement? Please leave them below.
3 Days of World-Class Training—Zero Travel!

Travel to Social Media Marketing World off the table? Get all of the great content at a fraction of the price with an On-Demand ticket.
That’s full access to recordings of every keynote, workshop, and session—the ones people travel thousands of miles to see. Don't wait. Get your On-Demand ticket and enjoy actionable content that you can watch anytime, anywhere.